Zoom Rize 2 canceled the design of the high top, the overall shape was quite sharp, and the shoe shape showed a streamlined appearance. It was also ridiculed by netizens as a pair of tennis shoes, known as Nadal's signature shoes. The design of Zoom Rize 2 is very different in the same generation, not only the height of the upper, but also the outsole of the shoe. The second generation adopts the outsole with the front and back palms separated.
The prospect of sports shoes
After more than 30 years of extensive and rapid development, China's footwear industry has accumulated many contradictions. Facing the shrinking international market and anti-dumping and other trade protection measures of major market countries, China's footwear industry is facing tremendous downward pressure. At the same time that large enterprises appeared, a number of small enterprises closed down.
As early as a few years ago, due to rising labor costs and fluctuations in raw materials and exchange rates, many shoe enterprises moved their production bases to Southeast Asia. With the full launch of China-ASEAN Free Trade Area, the footwear industry in Vietnam, India, Pakistan and other places has developed rapidly.
The output value of Vietnamese sports shoes increased by 20.2% year-on-year, and the output value of leather shoes enterprises above designated size increased by 23.4% year-on-year, posing a huge potential threat to China's footwear industry. The strength of China shoemaking enterprises is still very strong.
After nearly 20 years of development, China's footwear industry has established a perfect upstream and downstream industrial chain, formed an industrial cluster of various footwear production, established a perfect market for finished footwear and shoe materials, and established a research and development center and information center for footwear.
Although China's footwear industry is now facing the influence of domestic policy factors and rising labor costs, as well as the competition of Indian, Brazilian, Vietnamese, Indonesian and other countries in middle and low-grade footwear, and the competition of Italian, Spanish, Portuguese and other countries in high-grade footwear, the comprehensive competitive advantage of China's footwear industry is still unmatched by other countries.