In mid-July, the large-scale heroic inspirational drama "Jiuzhou Piaomiaolu" was launched. The drama was adapted from Jiangnan's novel of the same name and was jointly produced by Ningmeng Pictures, Linglong Culture, Dashenquan, etc. Liu Haoran, Song Zuer, Starring Chen Ruoxuan and other young actors, it tells the story of young heroes growing up, rising together, and adhering to their faith in an era where heroes coexist. Since the show was launched, its weekly broadcasts on Zhejiang Satellite TV have been steadily increasing, and its ratings have continued to exceed 1.
Recently, the good things delivery platform Xiangwushuo teamed up with "Jiuzhou Piaomiaolu" to send out official peripheral gifts of the show. Fans can receive the autographs of the three leading actors Liu Haoran, Song Zuer and Chen Ruoxuan in the Xiangwushuo APP. Photos, Kyushu co-branded electric toothbrushes, Kyushu co-branded collagen liquid drinks and other peripheral goodies attracted the attention of the event and attracted a large number of fans to participate enthusiastically.
The passionate young man works hard to grow up and shows a different style
It is reported that "Jiuzhou Piaomiao Lu" tells the story of Zhenyan, Qingyang and other countries' joint confrontation with each other and their respective power struggles. The plot is high Burning, numerous clues, combined with just the right special effects, make the war scenes look real and natural, and the topic "Kyushu Special Effects" was once on the hot search list.
In addition to the magnificent scenes, real scenes and special effects that catch the eye, the whole scene also vividly demonstrates the heroic spirit of the Kyushu boy. In order to make contributions, Ji Ye broke into the enemy camp in the melee, while Lu Guichen, in order to save Ji Ye, faced the three swords wielded by Duke Li with him. In "Jiuzhou Piaomiao Lu", the young heroes always adhere to their ideals. They protect their original aspirations with passion and fearlessness, interpreting the spiritual outlook of sacrificing life for righteousness, which makes fans very moved.
Xiangwushuo joins hands with the leading actors of "Jiuzhou Piaomiaolu" to give away goodies
"Jiuzhou Piaomiaolu", as a highly anticipated TV series with a large number of fans of the original work, has not yet been aired. This sparked many discussions online. Since its launch, the show has received rave reviews and fans are enthusiastic about following the show.
A few days ago, in order to better bring fans closer to the characters in the play, the good things exchange platform Xiangwu Shuo teamed up with Liu Haoran, Song Zuer, and Chen Ruoxuan, the leading actors of "Jiuzhou Piaomiao Lu", to give away official peripheral goodies as a surprise, including Fans can get autographed photos of the three leading actors, electric toothbrushes, collagen liquid drinks and other peripheral gifts by downloading the Xiangwushuo APP and participating in interactive activities online.
This time, the in-depth cooperation between Xiangwushuo and "Jiuzhou Piaomiaolu" uses exclusive topics of film and television IP to target precise fan groups and ignite fan discussions around film and television works. A variety of interactive fission gameplays on the Wushuo site form spontaneous spread among fans and create a new way of film and television promotion.
Strong forces join forces to create a new way to promote film and television works
According to relevant data reports from Tencent Video, female users in third- and fourth-tier cities are the main contributors to TV series ratings. How to establish efficient interaction with fans and accurately reach target groups, Xiangwu Shuo has new ideas.
Xiangwushuo, a good things delivery platform, is committed to efficiently delivering valuable items to people in need, allowing items to connect people. As of now, the number of Xiangwushuo users has exceeded 80 million, mainly female users aged 18-35, distributed in second- to fifth-tier cities. Since the core user group of Xiangwushuo is highly consistent with the main audience of current film and television dramas, Xiangwushuo is favored by many film and television producers.
This time, Xiangwushuo, a good things delivery platform, has teamed up with the drama team of "Jiuzhou Piaomiaolu" to target the incremental market in third- and fourth-tier cities. With the help of the innovative gameplay on the Xiangwushuo site, a bridge has been built between the series and fans, promoting the more efficient operation of film and television works.
It is understood that Xiangwushuo has previously cooperated in depth with the crew of "Dear, Love". The event attracted enthusiastic participation from more than 100,000 fans, and the overall publicity exposure of the event exceeded 30 million, setting the stage for "Dear, Love" , Beloved” achieves accurate publicity.
Liu Muyang, chief content officer of Xiangwushuo, said that in the future, Xiangwushuo will continue to leverage its platform advantages to cover precise fan groups and help film and television works find effective content touch points. Through innovative fan interaction gameplay, Achieve word-of-mouth communication, fission out of the circle, and help film and television works gain higher exposure.
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