When Yao Ming was in the NBA, Li-Ning was not as powerful as it is now. The largest shoe manufacturer at that time was Hui Li, but none of them were engaged in sneakers. So that's why.

Li Ning is a very powerful sports brand. Li Ning also has many very good series of basketball shoes. Li Ning may also be the most influential brand in NBA sneakers in China. Many NBA stars like it very much. Li Ning brand. Li Ning's most famous basketball shoe should be "Wade's Way". Li Ning has actually signed many NBA stars.

Li Ning should be the first Chinese sports brand to enter the international market. The NBA is the highest level basketball league in the world, and the NBA’s largest market is China, so Li Ning seized this opportunity and entered the NBA first. market. One of the first stars Li Ning signed was Damon Jones. At this time, Li Ning was still in its infancy in the international market.

After the NBA signed Damon Jones, Li Ning officially began to enter the NBA market. The NBA signed a lot of capable stars who were not particularly famous at the time, and some were at the end of their careers. The former superstar, Li Ning seized this and signed O'Neal, the former NBA super insider player. There is no doubt that O'Neal is very popular in China and the world, even though he was already at the end of his career at that time. But signing O'Neal still brought a lot of popularity to Li Ning. At that time, many fans around the world and Chinese fans began to recognize the Li Ning brand.

After that, Li Ning signed Yao Ming’s teammate Chuck Hayes. This player is a super blue-collar star in the NBA. His defensive ability is very strong. Among NBA players, Li Ning is the These players were selected in order to stabilize their pace of expansion. At that time, many NBA fans knew Hayes and not many fans knew him. Li Ning's signing of Hayes is not of great significance, but it was not easy for domestic brands to obtain such star signings at that period.

After that, Li Ning signed a contract with Spanish star Calderon. Calderon was quite popular, especially in Europe. At that time, Calderon was very good. In 2008, Spain The team reached the Olympic finals. Li Ning later signed Baron Davis. Baron Davis's NBA data at that time was still very good and he was very popular. Baron Davis further promoted Li Ning through his signature shoes. Promote it.

Signing Wade is Li Ning's most successful and critical decision. Wade is a superstar in the NBA and has high popularity. Many fans are Wade fans. It is precisely because of Wade's joining that Li-Ning's status as a sports brand has been raised to a higher level and Li-Ning has become an international brand.