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How to evaluate the sentence "I'm not trying to win or lose, I'm just serious"?
First of all, it must be clear that the hammer mobile phone cannot be evaluated by the rules of the general mobile phone. Because different people use completely different evaluation systems for it. The evaluation rule of ordinary mobile phones is to score the configuration/appearance/interface/operation/battery life/details respectively, and then consider them comprehensively; My view on hammer mobile phone is greatly influenced by my personal feelings and craftsman spirit of Luo Yonghao. The deeper you are moved, the more you can enlarge its advantages and ignore its disadvantages. For example, it is the difference between blind date and picking up girls. The latter will take the initiative to be caring and attentive, sweet talk, and often send some carefully selected gifts to show the little interests in life. Although most girls may not buy it for you, there are always some people who will be moved. In the eyes of the touched people, your original seven-point handsome has become ten, your voice is rich and magnetic, and your chubby voice has become stable and reliable. Those manufacturers who list hardware parameters and functions in a dry way are like five minutes of self-introduction at a blind date: how many suites and cars are there in my family, and how many brothers, sisters and parents are there at home ... Of course, most people who buy mobile phones are more rational than blind dates, and those who are moved by feelings and spirits are actually far less concerned about cost performance. This is not guided by Xiaomi. For many years, everyone's consumption view on electronic products has been the same. However, there are two completely different evaluations: rational users will pay more attention to the comparative evaluation of professional attitudes for various "best" mobile phone configurations. These days, manufacturers boast that their hardware has something. Why do you say that your best is the best? Emotional users with feelings will feel that this is the best from the heart, at least from their own subjective point of view. As for the humanized details of software and hardware design and operation, rational users will carefully compare whether it is suitable for them, whether it is really convenient and redundant; And the fans who are moved will be like girls: "Wow! Does he care so much about me? Hammer mobile phone only has an advantage when it is "none other than you", and the elimination rate increases sharply when it encounters "one in a hundred". Therefore, the evaluation of the hammer is bound to be polarized, whether in the forum in Weibo or in Zhihu. Almost all people who are willing to evaluate software and hardware item by item are rational users, and rationality is inevitable in the final cost performance. If I don't agree with your feelings, why should I pay for your premium instead of buying other brands with the same configuration or even highlights? Therefore, the positioning of hammer mobile phone is actually between a consumer-grade electronic product and the peripheral products of idol stars. Cui Jian, Jay Chou and other stars have made their own signature customized mobile phones, and the OEM production cost is very low. Just implant some music MV wallpapers, and people sell not software and hardware, but appeal. But the hammer can't. In order to express enough feelings and spirit, its software and hardware must be worth the fare, there must be bright spots, and people must see that they have spent countless thoughts. In any case, the output is not high and the cost will not be less. The price of the hammer is already high, but the profit may still be too low. This is the first hidden danger. Moreover, idols don't just sell a mobile phone, from low-priced records, T-shirts and mobile phone cases to medium-and high-priced concerts and conferences. According to your infatuation and economic strength, you can subdivide countless products. From light fans to die-hard fans, all levels of consumption intentions can be satisfied, even if they are willing to spend a lot of money for idolization. If the hammer mobile phone is really regarded as a star, it will expose a more serious problem: the lower limit of the unit price is too high (3000 yuan), which makes all light fans hesitate. Once compared with other mobile phones, the probability of choosing a hammer will drop sharply; Insufficient assistance: high-profit products such as mobile phone cases and mobile power supplies were killed by Lao Luo himself, and common profit models such as embedded software were basically impossible due to feelings and constraints; There are too few kinds and the cycle is too long, which leads to a low upper limit of personal consumption power: it is hard to imagine that someone will buy a box of mobile phones for feelings, so the consumption power of a single person is limited; In order to ensure the quality, it is the limit speed to produce a hammer every year, and it will only be normal in two years. It is impossible to increase sales by changing machines frequently. Hammer sets too high a threshold for light fans, but it is unable to promote consumption for heavy fans. This is the second biggest hidden danger. On the surface, Lao Luo's marketing is very successful: people infected by emotion and spirit will continue to consolidate their loyalty, and the irony and abuse of opponents can also expand his popularity and maintain the exposure when no products come out. However, his audience structure is extremely unhealthy, and widespread negative opinions will erode the purchase intention of light fans; Although heavy fans will not be affected by this, as mentioned above, die-hard fans can spend unlimited money on idols, but a mobile phone is only three or four thousand yuan, and die-hard fans can't help it. The third, um, is a cliche. It's been a year since the ROM came to the alpha version, but some highlights of the conference have not been displayed, such as the special emphasis on quick snap-up-people will vaguely wonder, claiming that hundreds of humanized details have really been improved to the point where they can be handed over to end users? If the software is not perfect and can be made up by subsequent updates, then the bigger question is, can the hardware really be delivered with good quality and quantity? " I love this world. ""I'm not trying to win or lose, I'm just serious. " -these two sentences touched many people and even made some people turn black from now on. But with Lao Luo's haggard face, a tragic atmosphere loomed. The success or failure of the hammer basically depends on whether the first three hidden dangers can be solved. The biggest variable is how much die-hard hammer powder is "moved by feelings and craftsman spirit" Please wait and see.