Once this word comes out, it is basically impossible.

The subtext is.

"You are a good man, but I don't like you."

"You are a good person, and there will always be people who like your model."

This is a symbolic discourse that is rejected by people. Those who are labeled like this are basically confession losers.

Label, is it really that important?

We have many definitions in other people's minds, but we don't want to be defined as a negative image, but how to create a good impression and a unique image?

Remember a sentence? No matter how small an individual is, he has his own brand.

When it comes to brands, we think of enterprises and commodities. In fact, each of us is a small brand. From the impression of others on you to the uniqueness when others mention you, these are the embryonic forms of the brand.

Engaged in new media writing and community operation for two years, I never thought about the topic of personal brand at first.

But one day, a reader sent me a message saying that she knew me because I once wrote an article about getting up early. When readers added me, it was three months since this article was published.

It is conceivable that what is hidden behind the 100,000-plus article is not only traffic, but also a symbolic symbol.

I specifically asked everyone about my impression, and there are several labels: intimate sister, self-discipline, writer, and good singing.

Look, my impression in many people's minds is quite diverse.

This is me a year ago. With the deepening of writing, I started more and more activities and communities, and I began to realize the problem of personal brand.

Last year, I started my own interview topic. I want to be one of the few people in the writing circle who do this direction. Unconsciously, I have done nearly 30 issues and applied for a brand and registered a trademark for this topic.

After listening to Huai Zuo's sharing yesterday, he provided many ways to build a brand.

I also share the process of brand building with my own situation.

0 1

Personal hobbies, one specialty is more powerful.

On my WeChat homepage, there are several words: I love writing, like playing guitar and drawing.

These are my hobbies, some have become personal labels, and some are my own hobbies.

Besides writing, I often share my hand-painted works and songs. Everyone's impression of me is first of all a writer, followed by hand-painted people and people who like music.

Branding doesn't need too many directions, but I define my personal brand as an expert and a strong one.

"Speciality" is written, and "How strong" involves many fields.

Starting with personal hobbies, it is easier to find areas that you are good at, and you are more willing to maintain and extend them.

It is very important to have a major, which is our core competitiveness and the center of brand building. On this basis, we will expand other directions.

Having a variety of extensions will not only enhance our competitiveness, but also enrich and diversify us.

02

Multi-platform development, system construction

As far as writing is concerned, I updated my account, WeChat official account, a little information and Baijia number almost at the same time last year, but with the development of the platform, I am also expanding in a new direction.

Currently focusing on Weibo, I decided to start writing and video.

Multi-platform exposure and understanding the gameplay is an ability I still lack. Understand the platform mechanism before developing.

The biggest advantage of multi-platform development is to show yourself from multiple angles at the beginning of establishing a personal brand. Only when more people see it, will there be a foundation, and the era when wine is not afraid of deep alleys has long passed, and they will display their abilities on different platforms and in many directions.

This is a good way for people who have just started to build their own brands.

03

Do a good job in WeChat, and brand building will be half the battle.

Wechat is the most intuitive and simple way to build all brands, and it is also the direct channel for many people to understand us. If we make good use of WeChat, our personal brand building will get twice the result with half the effort.

★ Nickname, personal avatar, personalized signature, WeChat homepage

My nickname has two characteristics:

One represents personal attributes, I am a sheep, and "dear" sounds very kind. The other is that all platforms (except Weibo) have the same name.

My head is designed by myself. According to my pen name, a lamb with affinity has the English homonym "young" on it, which stands for upward, vitality and youth.

I've used this avatar for more than a year and I haven't changed it. First, everyone is familiar with it. The second is to represent their own attributes and have a sense of symbol.

Everyone will feel very kind after seeing it, and the people behind the avatar don't have much sense of distance.

Personality signatures have changed a lot. At present, it is my favorite sentence, and it is also the name of the new book, which combines rigidity with softness.

The cover of the WeChat homepage is also designed by myself, with grounded life photos and some introductions representing their own attributes. The sentence is not long, and the overall picture is simple and generous, which also conforms to my position and is youthful and upward. I prefer a bright and colorful background to gray.

★ circle of friends construction

I am weak in this area. This year, I deleted a lot of content sent in the past. Because of the chaos, I am now deliberately creating some of my own positioning.

What I'm doing recently is graphic mode. Sometimes people don't want to read too long texts. I like photography and painting. The combination of the two makes the picture and theme simple and clear.

There are four main contents I published:

First, the article links, mainly their own, and some other high-quality articles.

The second is the documentary of life. I am an ordinary person, showing my grounded side through my circle of friends.

Third, hand-painted and songs belong to the "strong" of "one specialty and many functions". Although it's not very strong, it's also a hobby I've been insisting on for many years.

Fourth, recommendations, including books, movies, courses, useful things and so on.

What I will never post:

One is pure chicken soup with a picture that I don't know where it came from.

Second, the content of negative energy will not be revealed in the circle of friends even if it is in a bad mood.

The third is to canvass links, spell prices and other copywriting.

After the deletion of my WeChat friends, there are less than 5,000 people left, which is not much compared with some big V's, but it is also a huge group.

Labels are essential content, and I have divided them into nearly 20 groups according to my own needs.

I have a few tips in WeChat communication.

Tip 1 For readers, the most basic courtesy should be to say hello and express gratitude, regardless of whether there is any intersection in the future.

Tip 2 For literary friends, many of them who are in the mode of long-term exchange and cooperation should explain their intentions and respect each other.

Tip3 for teachers, when asking questions, they must first learn to introduce themselves. When asking questions, you should first explain the purpose, simply list the questions and express your gratitude.

Tip 4 for friends, you can be more casual, but pay attention to social etiquette.

Tip 5 For colleagues and leaders, be clear about their administrative level. Different people communicate in different ways.

There are many social etiquette, but all of them are to protect personal image.

I also follow some small taboos:

First, do not publish information about cleaning up black powder, and do not publish the contents of voting and mass mailing.

The second is to talk in the middle, waiting for the other party to answer, others will not pay attention to you.

The third is not to make invalid promises.

04

Personal image building

Image photo

I took the first group of image photos two days ago for course promotion and poster making. I look more confident and professional. Just choose clothes and makeup that suit you. It's kind and natural.

Platform construction

WeChat official account also has self-introduction personality design and menu bar creation.

So is Weibo.

Share yourself.

Often invited to share on other platforms. In addition to cashing in, it is more important to establish my personal image. It is very important to introduce yourself before sharing, which is in line with your own positioning. It can be a picture or a text, and the shared theme and introduction can correspond.

More personal image comes from others' evaluation of themselves, which is also a process of subtle accumulation.

We can't decide how others define ourselves, but we can gradually become what we like.

05

Maintenance is more important than establishment.

At this point, I am still a little confident. Since I met a problem, many people will recommend me excellent people. I wish I could do an interview. This is my favorite part of writing, and it will be extended to the publishing direction in the future.

At present, we are studying how to make interview writing deeper and more distinctive.

After a year and a half of interviews, I have established contact with more people. Mention me again, and you'll think I'm the one who will interview in the writing circle.

You see, when we do a field well enough and stick to it, we will naturally be recognized and win a place in a small field.

Building an image-gaining trust-willing to deliver-lasting relationship is the logic for me to maintain my personal brand.

First of all, we set up an image and create personality through our own objective aspects. In communication and cooperation, we need to gain trust in the process of establishing individuals and products.

The meaning of trust is that the other party is willing to pay the cost of time and money, get the corresponding value feedback and maintain a good relationship.

It is very important to keep "professionalism" in personal brands for a long time.

Compared with the above process of establishing personal brand, it is more difficult to maintain and innovate.

Akiyama carpenters in Japan are not most famous for their products, but for their world-renowned "artisan spirit".

Whether it is the hospitality attitude of Akiyama people, or the pattern of treating the world and the rigor of work. The carpenter in Akiyama is defending his image as a craftsman: diligent and polite.

Because of this corporate culture, Akiyama Woodworking makes more people willing to join Akiyama and continuously export high-quality talents for Japan.

Personal brand simply refers to the characteristics that distinguish you from others.

This trait will enable us to go further and stay diligent and deeply cultivated for a long time. The road is long and difficult. Fortunately, more and more people are beginning to realize the importance of personal brand.

Seeing this, do you also want to change your WeChat avatar?

-End-

Picture | Picture Monster/Sheep Darling

Hello, everyone, I'm Guaiguai Yang, a gentle girl, who can sing, draw and write.