Among them, "China Famous Wine Auction Yearbook 20 13" comprehensively collected and summarized the information of famous wine auction from 2004 to 20 12, which can make readers know more about the current famous wine auction market. The Guide to Investment and Purchase of Collection-grade China Liquor has carefully sorted out 17 collection-grade famous wines and 56 kinds of high-quality liquors. According to the geographical environment, climate and changes of wineries in famous wine producing areas, combined with the map of producing areas, it tells the historical and cultural information behind each liquor. Yu Pei, a 78-year-old citizen, waited for the new book to come out early, and brought four bottles of wine, such as Maotai and Laimao, which have been treasured for more than 20 years, in the hope of being appraised by Zhao Chen. The old man said that although Zhao Chen is very young, he respects him very much. He has read Zhao Chen's Maotai Liquor Collection and other books. "I think his works are a great contribution to the development of Guizhou liquor industry!"
Zhao Chen taught collectors and drinkers how to distinguish famous wines, and shared his experience in investment and collection. Zhao Chen held up a bottle of "Xilang Daqu" from the 1980s and said, "Many people think this is mixed wine, but it is actually a famous Guizhou wine. Among these four bottles of wine, its historical and cultural research has the highest academic value! "
Zhao Chen said that in wine collection, the requirements for preservation environment of liquor are much lower than that of red wine, and it is easier to preserve than red wine. "The most important thing in wine collection is that wine labels, liquor and wine packaging must be preserved. If you can save newspapers, magazines and other related items born on the same day as this bottle of wine, it will be more perfect and the price will be much higher. " Zhao Chen, for example, said that if the wine in the collection has an invoice, the price of this bottle of wine may be more than double the ordinary price.
In addition, Zhao Chen thinks that commemorative wine, which is very popular in recent years, is collected for collection. "This is a deliberate collection, which means little. If you want to collect it, it is enough to buy a set for fun. " It is understood that at 2 o'clock this afternoon, Zhao Chen will hold two book signing parties in the book bar on the third floor of Xinhua Wenxuan Bookstore in Yunyan Square. Anyone who buys books on the spot will have the opportunity to draw a grand prize.
Among them, the first prize winner will receive a bottle of old Maotai and a set of all works by Zhao Chen, two second prizes, a bottle of wine and a set of books collected by Guizhou Famous Wine Collection Expo, three third prizes, and a bottle of wine and a set of books for members of Guizhou Famous Wine Collection Expo.
It is reported that the only bottle of "Old Maotai" is the old wine collected by Zhao Chen for many years. Although Zhao Chen, as the present owner, did not introduce this wine too much, it is certain that the quality and value of this wine are quite exciting. Careful readers may find that some domestic airport book counters have added two wine knowledge books-collection-grade China Liquor and 20 13 China Famous Wine Auction Yearbook. Following the publication of Maotai Liquor and other alcoholic reading materials, Zhao Chen, a well-known alcoholic collector in China, held the launching ceremony in Guizhou Liquor Exchange with his new works "Collection-grade China Liquor" and 20 13 "China Famous Wine Auction Yearbook". At the launching ceremony and the first signing ceremony, enthusiastic Zhao Chen answered questions and turned the scene into an important place to spread wine culture. Dream 17 years ago, 65438+ 10/2, the day when the launching ceremony of Zhao Chen's new book "China Liquor Collection" and 20 13 "China Famous Wine Auction Yearbook" was held. On the same day, at the guest entrance of the launch site, Zhao Chen acted as a guide for every guest. "I am grateful, moved and grateful." Facing the experts and media in the industry, Zhao Chen thanked everyone for their attention to the new work. Why did you choose Guizhou? Zhao Chen's answer is very reasonable: "Guizhou is the origin of high-quality Maotai-flavor liquor, with a thousand years of brewing culture. Here are a group of friends who know, love and know wine, sharing their collection experiences and discussing wine culture, which has aroused a stronger voice. " "We should thank Zhao Chen, who knows Moutai better than Guizhou people and is committed to spreading Guizhou wine culture and wine brands." The host's words tell the story of Chen Zhaomeng, who sprouted 17 years ago. Only at that time, his dream was broader-spreading Chinese wine culture and wine brands. 1996, Zhao Chen found 16 books introducing foreign red wine and French bordeaux red wine in the book counter of Shenzhen Baoan airport, and was pleasantly surprised to meet his "bosom friend" who was keen on collecting famous wines. After a burst of excitement, Chen Zhao had a new idea. "Foreign famous wines can occupy a certain market share in China, which is not unrelated to the spread of wine culture and knowledge." After careful consideration, Chen Zhao has a new plan, not only to be a collector of China famous wines, but also to be a disseminator of Chinese wine culture and write a book for the spread of wine culture. A good plan needs solid steps. Since then, Zhao Chen has frequently appeared in every wine producing area, and Zhao Chen has also become a frequent visitor to well-known liquor producing areas such as Guizhou and Sichuan. He has published monographs such as Maotai Liquor, Guide to the Collection of Maotai Liquor, Drunken Patriotic Wine, and Zhao Chen's Talk on Tibetan Maotai Liquor. During this period, Zhao Chen met Ji Keliang and other famous winemakers, and received careful guidance from many masters. The new book published this time was written in 10 year. After careful preparation by 10, the publication of 20 13 China Famous Wine Auction Yearbook and Collection-grade China Liquor was finally realized. The former is a comprehensive introduction to the auction and collection of famous wines in China, and it is also a guide to summarize the auction information and predict the investment market of liquor collection in China. Based on the auction of famous wines from 2004 to 20 12, this book carefully selects thousands of treasures from more than 10,000 famous wine auctions in China auction market in recent years. By displaying the auction materials of lots and objectively reflecting their performance in the auction market, readers can know more about the current famous wine auction market. Collection-grade China Liquor is a monograph that comprehensively introduces China's collection-grade liquor. With his years of research on China liquor culture and profound historical knowledge, Mr. Zhao Chen has carefully sorted out 17 famous wines and 56 kinds of high-quality liquors, covering more than half of China. And around the geographical environment, climate, winery changes and other contents of each famous wine producing area, combined with the map of producing area, tell the historical and cultural information behind each wine. Let readers appreciate the long history of wine culture and the beautiful style of China famous wine. The information of each wine involved in the book is very detailed, and the author has sincere comments. In addition, this book is marked with the appraisal reference price and collection star rating, which is the best guide for investing, purchasing and collecting China famous wines. Two new books presented to readers have condensed the painstaking efforts of Zhao Chen 10. It also adds a lot of color to his dream 17 years ago. "17 the geographical environment, climate, winery changes and other contents of the producing areas of famous wines and 56 kinds of high-quality liquors, combined with the map of the producing areas, present readers with illustrated wine culture books." It was his love for wine culture that made Zhao Chen travel around the world. "Commercial tickets are higher than bottles." Zhao Chen humorously introduced the hard work for the publication of the new book.
The international marketing idea of China wine industry is very important for a group of strangers, because the same hobbies and careers get together and share experiences with each other. Zhao Chen's new book launch conference is full of new ideas. The identification method of liquor authenticity, the collection method of red wine liquor, the key elements of liquor collection and the internationalization of liquor industry in China have become hot topics. A new book conference, because of the enthusiasm of the guests and the collectors' thirst for collecting knowledge, became a lecture on liquor, investment, collection and appraisal. How does China's wine industry go global? "Compared with foreign wine, China wine industry has many processes. These unique production methods should be widely spread internationally, and the road to internationalization of China wine industry will become wider and wider. " Zhao Chen has made many friends abroad because he collects famous wines. Through communication with foreign friends, he thinks that the internationalization of China wine industry should be based on spreading Chinese wine culture, taking entering foreign dining tables as a breakthrough, rapidly expanding the market, supplemented by famous wine auctions, and enhancing the popularity and reputation of China wine industry. In Zhao Chen's view, the external marketing of China wine industry is not enough, and the creativity of external marketing needs to be strengthened. This view attracted Chen Lei * * Ming, chairman of Guizhou Liquor Exchange. "Guizhou Maotai-flavor liquor is characterized by scarcity. The older you get, the more fragrant you get. The key is how to study and popularize liquor culture, establish a familiar investment platform and build an international investment and collection platform. " Zhao Chen said that in wine collection, the requirements for preservation environment of liquor are much lower than that of red wine, and it is also easier to preserve than red wine. "The most important thing in wine collection is that wine labels, liquor and wine packaging must be preserved." Zhao Chen said, for example, if the wine in the collection has an invoice, the price of this bottle of wine may be twice that of ordinary wine. In the book signing session, Mr. Zhao Chen and Xiao Qiang, a Guizhou liquor collector, took out valuable liquor collections such as Moutai as prizes and held a lucky draw. Mr. Cai Fumin, a collector in Guiyang, won the first prize, a bottle of aged Maotai liquor treasured by Mr. Zhao Chen for many years and a set of new books signed by Zhao Chen. Zhao Chen said that China is experiencing an unprecedented collection craze in history, and the trend of storing wine has been sublimated from pure drinking value to artistic appreciation with the same value as works of art. In recent years, the collection of Moutai has been heating up continuously, and the emergence of Maotai collection craze has also given him an opportunity to show his life accumulation. "I tried to tell the history of Moutai in the most popular and concise way, but Moutai has a profound historical and cultural heritage and it is difficult to express it perfectly in simple language. Whoever does it is insignificant. But I did it. I want to contribute as much as possible to the cause of Tibetan wine and contribute my meager strength to promoting the splendid culture of the Chinese nation. " The new choice of financial investment collection of liquor products is 65438+ 10/2, and Guizhou Liquor Exchange has realized its mission-an important position to spread liquor culture. This goal is due to the arrival of Zhao Chen. Knowing that Zhao Chen chose Guizhou for his new book launch, Guizhou Wine Exchange decided to provide a venue for the launch after docking with Zhao Chen. The topic at the ceremony attracted everyone's hot discussion, and Bai Jiao's good intentions made a good start for him to build a wine culture exchange platform. Zhao Chen said that there were some professional books collected by Moutai before, but for various reasons, the first book could not be published in Guizhou, which is a pity. Two reference books on wine collection and investment first published in Guizhou are exciting for bringing wine culture back to the hometown of wine. In addition to feeling the return of liquor culture to his hometown, Zhao Chen also showed great interest in the new changes of Guizhou liquor. "10 years ago, people only collected wine labels, empty wine bottles and wine editions. In recent years, Tibetan wine suddenly entered people's field of vision and expanded rapidly. The liquor exchange established in Guizhou last year financialized liquor investment, which is a new thing, and we Tibetan wine people are full of expectations. " Zhao Chen said.