A live broadcast with goods, if there is only one anchor, will appear thin and unconvincing, but after increasing cooperation with others or other goods, it will increase the persuasiveness of the live broadcast and enhance the trust of users, thus attracting users to buy.
The most important thing of live broadcast with goods is to convey commodity information to users. This process must be true in order to gain the trust of users and realize the long-term development of live broadcast, but at the same time, this process must be appropriately interesting and rich in order to attract users to buy.
1. Have you received the notice of Tik Tok live broadcast? In the past two years, the live broadcast of Tik Tok's products has been very popular. In addition to corporate brands, there are also individual businesses such as the media that open live broadcast rooms to bring goods. We can see that the gap between viewers in different live broadcast rooms is very large, which is a very important factor affecting the income of live broadcast rooms. So why is there such a gap? How to improve?
Tik Tok live delivery is a process of accumulating experience. There is a first time for everything, and nothing can be done successfully the first time. We can only accumulate experience in the process of doing it and strive to do it better next time. I hope this article can help you.
In the past two years, the live broadcast of Tik Tok's products has been very popular. In addition to corporate brands, there are also individual businesses such as the media that open live broadcast rooms to bring goods. We can see that the gap between viewers in different live broadcast rooms is very large, which is a very important factor affecting the income of live broadcast rooms. So why is there such a gap? How to improve?
1. Before the live broadcast of Tik Tok, you can post a video notification. The theme of this video can be "I'm going to broadcast live". Set up a live broadcast notice to tell everyone when to broadcast live, what goods to bring and what benefits to provide. This step is equivalent to giving the user directions, when to enter the live broadcast room and what will be in this live broadcast room.
2. Selection of products The category of our live broadcast room greatly affects the types of people entering our live broadcast room. If our products happen to be the category that fans are interested in, it will be easy to attract fans. However, this has a lot to do with the IP location of our account. For example, our account is positioned as a beauty blogger, and a large number of fans who follow our account are interested in beauty. At this time, as a beauty blogger, you can consider introducing beauty products to fans during live broadcast.
3. The good atmosphere in the interactive live broadcast room is indispensable for the interaction between the anchor and the fans. Pay attention to the comments of fans in real time, and choose appropriate questions that can drive the atmosphere to answer. Bloggers who don't speak on their own side, pay no attention to or reply to fans' comments and messages, and who don't respond can easily lose fans.
4. Auxiliary tools During the live broadcast, we need to explain the products in more detail, and sometimes we need to use some auxiliary tools, such as A4 paper, whiteboard, projection screen, etc. , to write down the product price, activity date, product information and other information that needs to be explained.
5. Live group synchronization Most viewers will not stay in the live room from beginning to end. We must make sure that enough people are watching. At this time, we can synchronize the information in the live group. If we are explaining a product, what's next? When there is a welfare or lottery, the group will be notified a few minutes in advance, and a link can be attached to guide fans into the live room.
6. After the live broadcast, make a resumption summary. What have you done well in this live broadcast, what need to be improved, what details have not been noticed, have a general grasp of the sales of products, and how much to prepare next time to ensure the maximum sales. Secondly, subsequent orders will be packaged and sent out one after another. If there is a lottery during the live broadcast, the handover work such as exchange will be done later.
Tik Tok live delivery is a process of accumulating experience. There is a first time for everything, and nothing can be done successfully the first time. We can only accumulate experience in the process of doing it and strive to do it better next time. I hope this article can help you.
2. What platforms are there for live broadcast with goods? Let's take a look at the live broadcast function of Tik Tok platform. 2. 1 Tik Tok live broadcast with goods and short video with vibrato were originally a short video software with social function, which was deeply loved by people of all ages. With the emergence of live broadcast and the growth of live broadcast fashion trend, Tik Tok platform has also launched live broadcast function. This function is widely used in Tik Tok platform, and many people bring goods through live broadcast on Tik Tok platform, which has achieved very good results.
2.2 What are the advantages of Tik Tok live broadcast platform? As we all know, Tik Tok platform is very popular at home and abroad, with loyal users and considerable traffic. Therefore, live delivery on Tik Tok can attract many people's attention, and the success rate of delivery is greatly improved. In addition, the Tik Tok platform is supported by the marketing system of Tik Tok store, which is very suitable for merchants or anchors with goods to attach their own product links, and it is also convenient for consumers to buy.
3. What should you pay attention to when you live in Tik Tok? 3. Whether1live broadcast qualification allows live broadcast on Tik Tok platform is the primary issue that needs attention. Tik Tok account requires more than 4,000 fans to qualify for live broadcast, so powder absorption is particularly important for the early operation of the account.
3.2 Product quality Whether it is online live broadcast or offline store sales, the forms of selling goods are different, each with its own advantages and disadvantages, but product quality is the most concerned issue for consumers. Although the live delivery is online, compared with offline, consumers have a blind spot in understanding the goods, but only the truly high-quality goods, honest sellers can gain the trust and support of consumers, which is more conducive to the future development of the store.
The above is the relevant information of the live broadcast platform. Although there are many live broadcast platforms, it is necessary to choose a suitable live broadcast platform, make full use of its advantages, and combine its own control over the quality of goods, so as to gain better results on the live broadcast platform.
3. What is a live broadcast? Now more and more people will choose online shopping when buying products. Ordinary online shopping mode only allows people to choose goods directly on the Internet shopping platform. The lack of this experience will not only affect consumers' final purchase decision, but also become a pain point for many businesses. So now many merchants will choose to live broadcast products on the Tik Tok platform. What exactly is live delivery? The following contents hope to bring you some reference.
I believe everyone should know about TV shopping. In fact, in a sense, the mode of TV shopping is similar to that of live broadcast, but it faces different traffic. The traffic faced by TV shopping is the crowd watching TV, and the traffic faced by live broadcast is the Internet. In today's Internet era, direct communication with users through live broadcast has become a point that major businesses attach great importance to.
Early webcasts were usually live songs and dances or live games. Consumers have not paid attention to the mode of selling goods through live broadcast. The real popularity of live broadcast with goods dates back to recent years. Usually, online celebrities and stars establish contact with online audiences and fans through live broadcast, which leads to a new way of online shopping.
Simply put, live broadcast with goods means that merchants can intuitively understand the characteristics and price concessions of a product with the help of the live broadcast function of Tik Tok platform, so as to achieve the purpose of selling goods. Live delivery can enhance the interaction between buyers and sellers and let consumers have more direct contact with a commodity like online shopping. Moreover, live broadcast with goods can also let consumers quickly understand the activity intensity of a commodity, so as to consider the value of the commodity.
Another thing I have to say in the live broadcast is the anchor with the goods. There are two kinds of anchors with goods: one is that merchants choose their own employees to become anchors with goods, which is relatively low in cost and easy to control. The disadvantage is that the flow is low and the effect of carrying goods may not be so ideal; Another is to let people with goods carry the goods. People who bring goods have their own flow, and the effect of bringing goods will be relatively better. The disadvantage is that the cost is high, and there is no guarantee that the input can be directly proportional to the effect.
The above is a brief introduction to the live broadcast. Live broadcast with goods, a new purchase mode, has gradually invaded people's lives, and the prospects are also bright. Merchants understand the meaning of live broadcast with goods, and using live broadcast with goods to open commodity sales can strengthen the stickiness to consumers and obtain better results.