Generally speaking, there are three major channels for mobile game promotion: purchased volume, guilds and self-owned volume.

If you are an individual doing CPS, or working as a promoter in a company, first of all, the purchase volume is inappropriate and the output ratio is too low.

Secondly, if you build your own guild or join a guild, you may also be a guild member yourself. This is a low-cost promotion channel, but it generally requires team operation, and individual operation retention and payment rates cannot be guaranteed.

Finally, there is self-owned quantity.

The self-owned volume mentioned here is not private domain traffic in the narrow sense, but refers to various self-owned resources that can be cooperated with. Let’s analyze it with you in several types.

The first type: Game Guild

Low-cost game promotion, mainly the CPS model, which is a pay-later model based on the results. This model does not require you to pay at the beginning. , the channel guides players into the platform, and the recharge is divided into shares with the channel. This method is preferred by guild family studios, and 90% of current platforms use this model.

Cooperative mode: The guild guides players to enter the platform to play games. After the players recharge, the platform pays the guild's share.

How to find these guilds? There are two methods. The first is the guild communication group, QQ group or WeChat group. Search for the guild communication group or game guild. There will be guild administrators in the group. Generally, people from professional guilds will wear G vests. C is generally a platform, and the second type is a live broadcast platform. There are also many guilds on the live broadcast platform. After entering, just talk to them about cooperation directly.

How to effectively cooperate with guilds? Many friends who have just entered the industry are more concerned about this. It is very simple. When these guilds set up studios, profit is the first priority, just to make money, so when negotiating, you can give them enough shares, or even give them stepped shares, jumping points. .

A special point should be made about jump points. Don’t give high points to both big and small platforms at the beginning. You can give small guilds and new guilds lower points. After a certain amount of revenue is achieved, you can give a higher point. points, so that the guild will be more motivated.

Another thing to pay attention to is efficiency. Guilds pay attention to fast settlement, fast processing, safety and integrity. The most important thing is not to hack the guild's orders. You feel that you can make a profit without settling the order once. Pen, but as time goes by, your reputation will deteriorate, and fewer and fewer guilds will be willing to cooperate with you.

The second method: Internet celebrity anchors

Internet celebrity anchors have become very popular in recent years. Various live broadcast platforms have sprung up. There are many, but many of them have been popular for a while. They disappeared, and only a small number of anchors who made money persisted. The reason is that there are not many ways for these anchors to monetize. Even if some fans have hundreds of thousands or millions, their monetization is pitiful.

In this way, if you go to them with an opportunity to make money, it will become easy to discuss cooperation.

How to contact these anchors?

A small anchor can just go directly to his live broadcast room to chat with him. There are dozens to thousands of people who are considered small anchors. Most of them may be robots he hooked up, and only a few are actually online. Ten people, he may not need to share, you give him some gifts and he will be very happy.

Big anchors are more formal. They need to contact the management of the live broadcast. Some platforms are distinguished by vests, and some are distinguished by titles. Then enter the platform and see the live broadcast room administrator, and directly contact him privately. Just chat;

Further up is the brokerage company, which is usually a media company/entertainment company. They have many anchors in their hands. The brokerage company can contact them through the anchors or the live broadcast platform; < /p>

Finally, you can contact the business personnel of some small live broadcast platforms, because small live broadcast platforms cannot support themselves by collecting gifts, and they are also considering cooperation with other industries. Some large live broadcast platforms, such as YY, It has its own game platform, and live streaming and games are closely related. If some small platforms do not have their own game platform, you can negotiate with them, but this requires more emphasis on the strength of the platform and negotiation skills.

The third way: promote franchising

Many friends who have just entered the game operation industry may have seen many advertisements promoting franchising on the Internet when they were looking for or inspecting projects. , guide promoters to register as franchisees, promote players, and after players recharge, the platform pays promoters a share, which is promotion and franchising.

How to develop franchisees? Note that this franchise is free. It means using words to bring attractive online promotions: you can make money with a mobile phone, make money while playing games, easily earn over 10,000 a month, etc. These are all recruiting promoters.

Generally, the franchisees recruited by the platform do not have a backend, but only help the platform to promote games. At this point, we obviously do a better job. All franchisees not only have a backend, but also a platform branch. , and the branch station can hang its own LOGO.

The methods of negotiating cooperation with franchisees are basically the same as those with guilds, but obviously the points given will be lower than those of guilds.

Key points for cooperation with franchisees: 1. The points of sharing are attractive, and the points are divided into steps. I won’t go into details on this point; 2. The model should be simple and easy to understand. Generally, dedicated servers or mixed servers, just get a link. It can be done, as long as the other party sends the link and others click on his link to enter the game; our method is equivalent to platform authorization, which can be single game promotion or platform promotion; 3. Try to be as prompt as possible to these personal promoters Settlement, because most of them don't have a clear plan. As long as they can get money from working every day, they will always follow you.

When some of these franchisees begin to do well, and they themselves have made money, you can either continue to cooperate in this way, or you can negotiate with them as agents, or even many Smart franchisees will directly ask you about game agency. This is another way to monetize the game platform. For details, you can click on the homepage of the Young Master @ the Young Master Game.

The fourth way: webmaster.

Provide platform promotion ports or dedicated server links to webmasters, guide website users to enter the platform to play games and recharge, and the platform pays a share, which is basically the same as the previous three methods, except that the target becomes the webmaster. .

What type of webmaster should I contact? Find websites with weak monetization capabilities, such as novel sites, photo sites, mini-game sites, stand-alone game sites, game forums, and local websites. These sites have traffic but lack monetization capabilities. You may be able to earn some money through advertising, but There isn’t much, so they all urgently need to find a stable way to monetize traffic, and now the best monetization source may be mobile games.

Specific cooperation points:

1. Share, an eternal topic, attractive point, step-by-step sharing;

2. Cooperation with websites and other The guild anchor is different. He wants to expand the functions of his existing website and bring a better experience to his users. For example, if a novel website adds a game section, its users will still seem to be playing on his website. This will provide a better experience for the users. His users have added an entertainment, and his website has another section that can be monetized. This is a very good entry point; 3. Conceptual issues, when talking to webmasters, some webmasters may not have the resources to monetize , but he is ideologically opposed to games, so sharing mobile games with him is currently the fastest way to monetize traffic, and it is also reasonable, legal, safe and reliable. To paraphrase the words of the boss of 360: Games have huge profits from drugs, but there are no risks of drugs...

The fifth way: self-media.

We-media guides users to enter the platform. After players recharge on the platform, the platform pays the self-media share, such as Toutiao account, Douyin account, Kuaishou account, or even Weibo or blog, etc., as long as there is a certain fixed Fans’ self-media accounts can become our partners.

Contact method for self-media: Just search directly on the corresponding platform.

Key points of cooperation:

1. Divide, divide by point, divide by ladder, this point is always the first;

2. Concept, that is The method of sharing game monetization is similar to that of individual webmasters;

3. Content, based on providing high-quality content, such as how to play the game, game strategies, including game playing experience, can also Provide some high-quality article content related to him in exchange for traffic, analyze the other party's needs and then discuss cooperation. At this time, you will have an entry point, and it will be relatively easy to negotiate.

The sixth type: information (including self-media) publishing website

Cooperation model: package the platform information, submit it to the corresponding website, and gain exposure, which can not only attract players, but also Increase your visibility.

Target websites: Websites for finding projects, software downloads, yellow pages, group buying, Witkeys, financing, etc., where you can publish information for free, but you should pay more attention to collecting such websites, and the number of such websites is at least There are tens of thousands of them. After collecting them, we can publish our platform information regularly and quantitatively.

The above methods mainly talk about free game promotion methods. Next, I will talk about some game promotion methods with a small amount of payment and low-cost operation.

The first is the server opening list

Cooperation model: publish the server opening information of our platform to the server opening list website to gain exposure. The players on the server list are all very high-quality players, because only players who are more experienced in playing games will look for the server list.

Contact method: It is very simple. Just search for the server list. There will be many websites with server list.

Key points of cooperation:

Staggered release times, staggering other operators’ service launch peaks, reducing competition, unless you are confident enough;

Statistical results, The registration links published in each server opening table are promotion links. We can count registrations and recharges. If the results are good, we can use them as paid advertisements to better improve the promotion effect;

Content control , follow the "observe competitors" and "more attractive principles".

The second is game trial

Cooperation mode: pay the trial platform fee in exchange for trial players to increase the popularity of the platform.

To put it bluntly, trial play means paying people to hire people to support their popularity. Like the server opening list, guilds, anchors, and websites mentioned earlier, they are all real players, but the volume is not very concentrated at the beginning. There are a lot of them, and it’s easy to open the server with just a few people, making it boring to play. At this time, we need to find a trial platform to guide some trial players. The trial platform will release some tasks. After playing to a certain level, we can receive gold points from their website, which can be exchanged for some prizes. We need to pay these fees.

The purpose of these players is not to play games, but to earn bonuses, but they can add a lot of popularity to our platform in a short period of time. In this way, real players will see that there are more people in the game, and they will It will be more interesting to play when it is time to recharge money and level up.

Contact method: Directly search for games to try and make money.

Key points for cooperation: As long as you can contact the trial platform, you don’t need to talk. In the past, we would talk to other guild anchors and webmasters. For the trial, they took the initiative to talk to you. Follow up. You tell me: Brother, come to my house for a trial period, the effect is great at my house, and so on.

You should pay attention to two points when doing this:

Level planning: observe how other operators set level tasks. Do not completely listen to the suggestions of the trial network. You can refer to the settings of other websites. level, you can also actually play the game yourself, experience it for yourself, and see how many levels you can play in one or two hours or a day, and based on this, you can decide how much you will pay for the level you play. This will be a good influence on your own platform. It will be more advantageous.

Cheating restrictions: The registration link is a promotion link, and the number and IP addresses of registered players are counted to prevent cheating.

Guide conversion: Use effective publicity methods to guide this group of players to participate in other games on the platform as much as possible. There is no need to pay additional fees to play other games on the platform.

Final summary:

Do a good job in game promotion, control labor costs, and improve work efficiency. This is what any game company pays great attention to.

The only cost of the above low-cost or no-expense operating methods is labor cost. The CPS model may require you to find ways to talk to people every day, build good relationships, and get people to cooperate with you. So how should we improve work efficiency?

Prepare various cooperation plans in advance according to different models. During the negotiation process, note down various situations in a notebook to improve work efficiency. For example, if you promote it yourself, you may only attract 10 people a day. players, but you use this day to find 5 people to help you promote, and each of them attracts 10 players every day, which means 50 players on this day.

Remember, if it is platform operation (promotion), don’t do what promoters do. You must have a sense of team operation, and professional people do professional things.

Create high-quality content and improve dissemination. This is mainly aimed at media station traffic stations. Prepare some high-quality soft articles or high-quality article content for them. They will be very willing to accept it. You can mix some information from your own platform into it, so that the communication efficiency will be improved.

Be selective and don’t invest blindly, whether it’s money or time.

I have introduced many methods to you before. You can choose one or two to dig deeper at the beginning. Remember to bite off more than you can chew.

Oppose dogmatism and learn to walk your own new path. Don’t copy the content of this article completely. You must think more during the operation and transform this knowledge into your own. For example, if you find a guild to discuss cooperation, it will be better and you will have a deeper understanding. Can you do it yourself? Form a guild? Or can better methods be combined? This is just an example, the specific choices need to be summarized in actual operations.