The king Andy Lau’s move to Douyin has become a hot news headline. Why did Andy Lau, who has always been low-key, suddenly join Douyin? Some people say that they spent 200 million to hire Andy Lau, but his account was demoted and punished. Is this true? Let’s take a look below. Andy Lau
Andy Lau was born in Hong Kong, China, and graduated from Hong Kong Shue Yan University. He is an actor, singer, lyricist, and producer in Hong Kong, China, and one of the "Four Kings" of the Hong Kong music scene.
He has won the Hong Kong Film Awards for Best Actor three times and the Golden Horse Awards for Best Actor twice, and has appeared in more than 140 films. At the same time, as a singer, he has won the Most Popular Male Singer Award in the Top Ten Golden Songs six times, and was named the "Hong Kong Male Singer with the Most Awards" by the Guinness Book of World Records.
As a singer, he is a representative figure in the Chinese entertainment industry who is good at performing and singing. His unique and mellow voice is unique in the music world, and his singing is also called "Liu-style love songs" by the outside world. Douyin
Andy Lau entered a short video platform to let people see the so-called top idols. Within a few days, the number of fans immediately surpassed "Sichuan Observation" and became the veritable number one.
Just like Jay Chou, who has never completed Chinese social media, Andy Lau was also invited by the platform. The purpose of the platform is to attract traffic and ultimately achieve the goal of opening the market. Frankly, this money is a huge advertising fee.
Andy Lau won tens of millions of fans in a short period of time, and his works still have tens of millions of likes. However, jobs have experienced a decline recently. The number of likes plummeted from tens of millions to only a few million. A sharp contrast.
Is it worth spending a nine-digit price to hire Andy Lau? There is no doubt that it is worth it, and Douyin has made a lot of money! First of all, it brought huge traffic to Douyin. Many people downloaded the Douyin software because Andy Lau came to Douyin! The attention has gone up! It's the winner!
These business tycoons have already settled this account clearly, that is, before hiring Andy Lau, how much money can Douyin make? How much profit will Andy Lau bring to Douyin? They already have the confidence in their hearts! If Douyin spent 100 million to invite Andy Lau, then Douyin could earn at least 200 million! Likes plummeted and streams were restricted
Andy Lau promoted this new movie, adding watermarks to the video and advertising links. Platform rules didn't allow this, so he was restricted from streaming and the recommendations were lowered.
According to normal thinking, when Andy Lau signed the agreement with the platform, he must have been talking about similar advertising issues, and it was impossible to ignore such an important issue.
The platform spent 200 million yuan to invite Andy Lau, and it is unlikely to offend him on such a trivial matter.
The reason for this embarrassing situation may just be that fans think too much. This excessive thinking does not mention the fact that Andy Lau is restricted, but that Andy Lau and the platform simply don't care about it.
An important reason for him to enter the platform is self-improvement, and he will not give up this benefit. That is to say, even if he knows that the platform has rules, he will still insist on promoting new works, and the platform will allow it by default, as long as it is given certain limits to maintain the dignity of the platform.
To put it bluntly, Andy Lau is enough, and the purpose of the platform has been achieved. And Andy Lau doesn't care if he is restricted. A tacit understanding has been formed between the two.
What do you think of this?