Question 1: What does design mean? Design is innovation, mainly for use. If it is not practical, design will be meaningless, but beauty is also indispensable. Beauty is a need for development and design on the basis of practicality. But if students mainly study design, then practicality is not necessary. It’s too strong. It’s more important to study design.

Question 2: What does picture design mean? If you transfer to animation, it will be very difficult if you don’t have drawing skills or basic drawing qualities.

Graphic design is different from animation. Graphic design is basically suitable for advertising and the like. If you don’t have a foundation in painting or have great interest in painting, you won’t be able to engage in animation.

Or you can learn other divisions of labor between programming and animation, such as animation movements.

You can’t do it without the ability and interest in painting

Question 3: What does design style mean? That is to say, what decorations does this person generally like to use to design a space. For example, Chinese design is to add some Chinese elements, such as Chinese knots, blue and white porcelain, screens, or red things, to match a space. This is the design style. Hope to adopt

Question 4: What does graphic design mean? The definition of graphic design generally refers to artistic and professional nature, using "visual" as a way of communication and expression. Create and combine symbols, images, and text in a variety of ways to create visual representations that convey ideas or messages.

Question 5: What does art design mean? Art design is an independent art discipline, and its research content and service objects are different from traditional art categories. At the same time, art design is also a highly comprehensive subject, which involves many factors such as society, culture, economy, market, technology, etc. Its aesthetic standards also change with the changes of these many factors.

Art design is actually a reflection of the designer’s own comprehensive qualities (such as expression ability, perception ability, and imagination ability). Although each major has different emphasis on design knowledge, the requirements for the concept of "grand design" regarding beauty, rhythm, balance, rhythm, etc. are the same. Whether it is a two-dimensional or three-dimensional design, the first thing candidates have to face is an interpretation of the design object - an understanding of the background culture, geography, history, and humanistic knowledge related to the design object.

Here, we will not repeat some specific design concepts. Moreover, there are quite a few books in this area, and candidates can find them in bookstores. The focus of this book is to give candidates a certain understanding of the types and question types of examinations in various majors through examples of examination questions from various institutions over the years, so that they can prepare themselves for their majors in a targeted manner.

The purpose of this book is to provide some inspiration and help to the majority of young people and enthusiasts who are interested in studying and working in design through in-depth analysis of a series of professional examination questions and candidates' works.

Question 6: What does design concept mean? The design concept is the dominant idea established by the designer during the conception process of the space work, which gives the work cultural connotation and style characteristics. A good design concept is crucial. It is not only the essence of design, but also can make the work personalized, professional and distinctive. Since the development of environmental art, the characteristics of multiculturalism are particularly obvious. The design concept must be people-oriented. It should be based on the customer's age, occupation, hobbies, cultural level and other characteristics, and based on the customer's subjective personal preferences, "different from person to person".

Spatial expression is a way for designers to convey a specific emotional message to users through various spatial forms, modeling colors, atmosphere creation and other techniques. If a person has no expression, life will have no brilliance and life will become numb and boring. If the space has no expression, our living environment will become a colorless world, let alone environmental art. Human expressions include happiness, anger, sadness, and joy, while spatial expressions include enthusiasm, warmth, calmness, peace, coldness, simplicity, simplicity, nature, gorgeousness, etc., which can be described as rich and colorful.

Each spatial expression has a specific meaning for the user, which not only satisfies the user's psychological exploration, but also conveys a unique artistic aesthetic message. The determination of the design concept directly affects the interpretation of spatial expression. Only with a good design concept can we have a design plan that more objectively expresses the customer's subjective demands, thereby creating the conceptual space expression that the customer expects; and a space expression that makes the customer happy can also verify the designer to the greatest extent The rationality and feasibility of the design concept are also a reflection of the success of the design work. Therefore, the environmental art works designed by the designer are like a chef cooking a delicious meal. Whether it is a Chinese-style Manchu and Han banquet or a Western-style French feast, it must be determined from the beginning, otherwise the style and taste can be imagined.

Question 7: What does graduation project mean? Graduation project

Graduation project is an essential step in the training process of students, and it is also the last important link when students are about to complete their studies. Moving from campus to society plays a very good role in connecting the past and the future. The graduation project is the author's review and summary of the knowledge he has learned. It aims to cultivate and improve the designer's ability to independently analyze and solve problems, so that students can receive good training in scientific research, engineering design and report writing. The graduation project mainly involves several aspects such as research combined with production, scientific research and innovation and transformation of technical equipment, emphasizing the advancement, pioneering and applicability of design. It is required that: the design ideas are detailed and clear, the design plan and design steps are complete and specific, the design parameters and specific calculations and analysis are accurate. At the same time, the graduation project is also required to be highly logical, clear and concise. An excellent graduation project can fully reflect the author's design ideas and innovative concepts, reflect his proficiency in mastering and applying the knowledge he has learned, and make the designer's design plan more easily accepted by people and generally recognized.

Question 8: What does LOGO design mean? LOGO is a mark that indicates the characteristics of things - it uses simple, significant and easily identifiable objects, graphics or text symbols as intuitive language. In addition to marking something and replacing something, it also has the function of expressing meaning, emotion and instructing actions. LOGO, as a special way of intuitive communication for human beings, is not only ubiquitous in social activities and production activities, but also plays an increasingly important and unique role in the fundamental interests of the country, social groups and even individuals. The national flag and national emblem, as the LOGO of a country's image, have a special role that is difficult to express accurately in any language or text. LOGOs, traffic LOGOs, safety LOGOs, operating signs, etc. in public places have an intuitive and quick effect in guiding people to carry out orderly and normal activities and ensuring the safety of life and property. Special LOGOs such as trademarks, store logos, and factory logos have practical value and legal protection for developing the economy, creating economic benefits, and safeguarding the rights and interests of enterprises and consumers. Various major domestic and foreign events, conferences, sports games, postal transportation, finance and trade, agencies, groups and even individuals (stamps, signatures), etc. almost all have LOGOs that express their own characteristics. These LOGOs play a role in communication, exchange, and publicity from various angles, promote the progress of social economy, politics, science and technology, and culture, and protect their respective rights and interests. The characteristics of LOGO, such as being intuitive, vivid, and not subject to language and text barriers, are extremely conducive to international exchanges and communication. Therefore, international logos have been rapidly promoted and developed, becoming one of the most effective means of visual transmission and becoming the most common communication method among human beings. An intuitive communication tool.

An excellent logo design must follow the following principles: 1. Simple

2. Can be displayed well on both black and white backgrounds

3. In Can be displayed well in small sizes

4. Can be displayed well in many situations (such as on product packaging, advertisements, etc.)

5. Usually include the name of the company

6. As the company’s marketing and brand management, it can fully demonstrate the company’s communication intentions

Question 9: What does design intention mean? That is, why you designed it this way.

Question 10: What does original design mean? Original design means that the content is not copied from others, but completely created and designed by oneself.

Original design is a reference to an established reference Doubts and denials are the breath of life that breaks out from the ground after refreshing the inherent classic interface. It is showing some neglected experience and presupposing new possibilities; originality can be passed, stayed, and The new existence of development is the prototype of new classics and has the social value of collective consciousness.

Accepted, thank you