□ Reporter Yao Xiaolin and intern Xiao Jun talk about death and funeral. Many people are taboo and say that they are unlucky. However, a woman wrote on her QQ signature: "Death is the highest state of life. What is more touching than death in the world? " She is Ming Jiang, the chairman of Mingyu Funeral Service Co., Ltd., a special messenger who is writing a "Thanksgiving" song to bid farewell to the deceased.
Ming Jiang, who thought he would support a company's chairman, will look vicissitudes and haggard. I don't want the reporter to see a real person in Mingyu Funeral Service Co., Ltd., Room 705, Wenzhou Trade City, Fei 'e Road, but she is full of energy and confidence.
I firmly believe that no matter how difficult the choice is, I will not regret it.
Ming Jiang used to be a paralegal, but she switched to funeral etiquette, which puzzled her friends and repeatedly asked, "Ming Jiang, what's wrong with you?" What is not good to do, but why do you want to do this taboo industry? " Ming Jiang said that her career change was inspired by her father's death in March 2006, when the burden of dealing with the aftermath fell on her shoulders. Funeral has many complicated procedures, some of which are exquisite, and she has never held a funeral, so she is at a loss. Sad, she thought: "It turned out that it was not easy to send the last journey of life to the deceased. At this time, if only there was an experienced person to guide yourself! " This is a blank market, why not set up a funeral etiquette company? With this in mind, Ming Jiang went online to inquire about some information about funeral and burial, and found that modern people have very little experience in dealing with this kind of etiquette, and funeral customs are too old-fashioned. Therefore, she realized that this is a new sunrise industry.
In May 2009, Ming Jiang established the first professional funeral etiquette service company in Liuzhou, becoming the first person in Liuzhou to eat crabs. And she firmly believes that her choice, no matter how difficult, does not regret.
Innovative service to send the dead "grateful"
This is a new industry, there is no model to learn and imitate, so we can only explore it ourselves. In order to enrich the cultural connotation of funeral and interment, Ming Jiang went to Changsha Institute of Social Work in Hunan Province to study funeral and interment, and obtained the intermediate (level 4) certificate of funeral attendants issued by the Ministry of Civil Affairs.
Ming Jiang said frankly that because this industry is special and doesn't sound very good, it is difficult to recruit employees. The company also recruits people through websites and job fairs. Someone asked, but no one really decided to do it, so they had to rely on the recommendation of some friends.
Ming Jiang attaches great importance to the cultural connotation of funeral and burial, and has been committed to creating a unique cultural brand. Throughout the mourning process, the theme of "gratitude" has always been to subvert the simplicity and rudeness of traditional funerals and break the concept of "seeking happiness and protecting yourself". Through various ceremonies, experience the hardships of being a parent, and let the sons and daughters be filial and grateful to their parents with love. "Love and filial piety; Grateful return is the service concept followed by Mingyu Company, and "people-oriented, respect for life" is the service principle of Mingyu Company. Funeral etiquette is a work that does not allow mistakes, and it requires staff to do things with a high sense of responsibility, because everyone's funeral can't be repeated, even a little mistake will hurt the feelings of family members. Therefore, Ming Jiang started from himself, educating employees to treat every deceased person as a relative.
"Funeral etiquette needs literary talent, connotation and feelings." At the farewell party, Ming Jiang will tailor a personalized funeral for the deceased, changing the simple tradition and single wording of the previous memorial service; She also boldly changed to the first person, "summed up her life" as a deceased person, and made a thorough farewell to the world at the "graduation ceremony" of her life. This new breakthrough has made the families of the deceased feel more warmth and comfort.
In order to make the funeral more full of humanistic care, Ming Jiang also tried to suggest that family members cherish the memory of the deceased with flowers, symbolizing life as a flower; Or suggest that the family members carry out the release ceremony, which means that the deceased will return to nature and make life eternal ... These practices give better meaning to the traditional funeral customs, and many relatives of the deceased are very recognized and even grateful for this.
Abide by professional ethics and firmly believe that the funeral industry will have a better tomorrow.
Up to now, the company has developed for more than two years, and friends can gradually understand and accept Ming Jiang, and more and more people invite her to get together. Ming Jiang was so happy about it that he even wanted to cry.
However, in recent years, many people poured in and saw the vitality of the emerging industry of funeral etiquette, and the competition was prominent. Some funeral companies do whatever it takes to grab business. Before people die, they are in a hurry to go to the hospital to find their families when they are rescued, which makes the patients and their families very uncomfortable. Seeing this situation, Ming Jiang always puts herself in other people's shoes, and her professional ethics is "I'm not here if people are not in the world"! "I want to use the combination of traditional funeral customs and modern civilized etiquette to inherit the etiquette culture of life, so that every deceased can die with dignity and dignity when making a final farewell to the world, making a perfect farewell to life and showing the dignity of life. Let the deceased rest in peace, satisfy the families of the deceased, and soothe the grief of the living ... "Ming Jiang believes that Mingyu Company will certainly go further in the funeral etiquette industry along its own ideas.