1. Define the website name and select the domain name related to the website text.
2. Analyze the core content of the website, define relevant columns, and customize column menu navigation.
3. According to the website column, collect information content, sort out, modify, create and add.
4. Analyze the long tail keywords related to the website and add them to the content reasonably.
5. According to W3 webpage standard, the whole station generates static webpages.
6. Reasonable exchange of friendly links related to websites, websites and links that cannot be punished by search engines or have nothing to do with the industry.
7. Make the mapping between XML and HTML, so that spiders can crawl the content of the website.
8. Define a title for each page. The title of the meta tag is very concise, and the meta focuses on the topic keywords.
9. The website often updates relevant information content, disables collection, manually adds it, and gives priority to originality.
10. The website is beautifully designed, with clear menus and reasonable colors. Try to use pictures, flash and videos as little as possible, which will affect the opening speed of web pages.
The effect of SEO
Internal optimization is divided into structural optimization and page optimization.
1, website structure optimization
First, avoid the spider trap
There are mainly flash, sessonID, various jump frame structures, dynamic URL,
B, clear the navigation bar and solve where we are now and where to go next.
C, copy content processing
D. static URL
E. map of the website. Submission of website map
F, internal link allocation principle
G, anchor text diversification as far as possible, the key keywords repeat more times, turn pages as much as possible, and the fewer clicks from page to home page, the better.
Page optimization
A, the title optimization is only non-repetitive, accurate and relevant, the number of words should be within the display range, and the keywords appear at the front to attract clicks.
B, keyword tag, mainly to explain the theme keywords of the page, but the current search engines exclude this tag from the ranking algorithm without exception.
Page content
1. Keeping the eye of the viewer with good pages and content can make the spider of the search engine quickly load and record the relevant content of the website, which can improve the PR value.
2. The page should be described in words, and Flash and Ajax should only be used where necessary. Flash and Ajax should be regarded as units on a web page, not the web page itself. The alternative html.javascript can also achieve the effect of Flash and Ajax. Flash and Ajax can bring good ideas, but they can also bring imperceptible forms of junk websites, because search engines only index pages, not programs.
The content of the page is not only for users, but also for search engines.
Web page content for users to view.
A, understand advertising thinking, so that different types of users can find their favorite information on your site, and the information that users agree with is easier to win trust, so that users can become your users.
B. The shorter the content, the better. User's time is precious. They won't seriously look at the content of a strange website, just like we do with other websites.
C, the content should be clearly defined.
D, art, pictures, animation, etc. Guide users to follow your ideas.
Display web page content to search engines.
A, determine the keywords of web pages, and then frequently appear in articles.
B, each page should have no more than three keywords, so that the content can be expanded around keywords.
C. keywords appear in meta-keywords. Meta description.
D, the key words are prominent, and the key words are bold and italicized or added between H 1.
E, when appropriate, link some keywords to authoritative professional websites.
F. Web page contents are linked to each other in the form of link anchor text.
The content page will be updated regularly.
The more frequently a website is updated, the more frequently it is crawled by spiders, which means that new articles on the website can appear in the index within days or even hours, instead of waiting for weeks, which is the best profit aspect of the website.
How to make web content or website get high attention?
1, according to a certain classification or classification, lists and references a large number of data, which is convenient for organization and easy to be cited as authoritative data.
China's top ten famous navigation networks, features: simple list, very practical.
2. How to increase the authority of the content of the article?
The content is easy to understand and easy to understand.
3, reduce grammar or spelling mistakes, reasonable structure, rigorous wording, because there are undue errors in authoritative data, which is a big discount to authority.
4. Adding "Privacy Policy", "About Us", "Contact Information" and "Consultant" to the website will make the website credible.
5. Clever use of news websites and RSS aggregation.
Write high-quality articles and publish them on the corresponding industry news portals.
To learn SEO, it is necessary to publish it on SEO websites and forums.
6. To publish dynamic articles, you can submit them to the news portal and then provide the source of the feed.
7. If you promote it, you can exchange articles with other sites and publish them to each other to increase the appearance rate and click rate of articles.
8. Use RSS to publish articles on RSS websites, which is convenient for people to read and collect.
9. Use websites, directory sites and social bookmarks to add your excellent articles to social bookmarks such as Baidu Collection, Yahoo Collection and Google. Bookmarks, QQ bookmarks, etc. , so that users can read your articles through Google Reader, RSS, etc. And constantly expand the influence and popularity of the website.
10. Take pictures of specific occasions or places where celebrities are hyping to attract people's attention, or record someone's words and write down wonderful comments and explanations to attract people's attention and facilitate rapid spread.
key word
1, long tail keyword
A, for general small websites, the traffic brought by target keywords accounts for most of the search traffic of the main website.
B keywords existing in the directory page and content page of the website will also bring traffic, but they are few.
C, features:
1 is long, and often consists of 2-3 words or even phrases.
2 exists in content pages, not only in the title of the content, but also in the content.
3. The probability that the customers brought by long tail keywords will be transformed into customers of website products is much lower.
Searchlights are few and unstable.
Large and medium-sized websites with a large number of long-tail keywords bring a very large total traffic.
2. Quality of keyword optimization
A) the size of the website and the keywords in it.
B) the distribution of keywords in the site.
C) Mining and utilizing keyword expansion
D) Is the title label of the home page, the directory page and the content page written in a standard way?
E) keyword density and keyword location on the web page.
The density is 2%-8%
Location: Web page labels, directory name files, text titles and keywords will naturally appear anywhere in the text.
F) Particularity of fonts and keywords
Bold, bold and italic
G) Whether there are cheating behaviors such as keyword superposition, hidden words and links.
3、? Keyword analysis
Ideas: A. Choose keywords that match your own strength.
B, don't choose low-traffic keywords.
Process: a, understand the industry situation
B, industry keyword collection
C, keyword competition analysis
Keywords: development planning and flow forecast
F, determining target keywords
4. Characteristics of target keywords
A, the target keyword is generally used as the title of the homepage of the website.
B, the target keyword is generally composed of 2-4 words or phrases, mostly nouns.
C, the target keyword has a certain amount of stable search volume in the search engine every month.
D. Users who search for target keywords often have requirements for the products and services of the website or are interested in the content of the website.
E. The main content of the website revolves around the target keywords.
5, keyword determination
First, the relevance and density of keywords
B, keyword search frequency
C, competitors' keywords
6. Location of keywords
First of all, every paragraph of the article should have keywords.
Keywords should be placed in title tags (for example, description tags, description tags, keyword tags, etc.). ) web page.
Key words should be written on the ALT tag of web page pictures.
D, you can use keywords as subdirectories.
E. When you talk about keywords in other web pages, don't forget to add links and point to that web page.
7. Keyword weight parameters
A, the PR value of this webpage, and the PR value of the domain name of this webpage.
B, the proportion and position of keywords in the title of the web page
Are keywords mentioned in the C.meta tag?
D. Are there many keyword groups related to this keyword in the webpage?
E. density, font and location of keywords
F, the number of external links and internal links linked to this page with this keyword.
8. Pay attention to the keywords in meta-keywords.
A. Ensure that the keywords used appear in the body of the webpage.
B, don't reuse keywords
C a web page should contain 3-5 important keywords from keyword tags, no more than 5.
D, the number of words required by mainstream search engines should not exceed 160 bytes.
9. Use keywords in the title tag, such as H 1, H2 and H3.
Search engines with H 1, H2, H3 and other tags show the importance of the parts they contain in the whole page.
At the same time, be careful not to have two or more H 1 and H2 on the same page, or you will be punished.
Use of keywords in10.url.
Keywords in URL play an important role in search engine ranking, but including keywords in domain names is more important than including keywords in directories, which also encourages many websites to use a large number of second-level domain names.
interconnection
Links are divided into cross links and reverse links (external links).
1, reverse link is also called import link and external link.
If there is a link on Eg page A pointing to page B, then the link on page A is the reverse link of page B..
2. Quality and relevance of links
Cheating on the chain and poor quality pages will also be jointly punished by search engines. Links to high-quality and highly relevant pages will be liked by search engines.
3. Anchor text of external link
When the anchor words in the outer chain are closely related to the main body of the page, search engines will give positive comments on the page, but if the anchor words in the outer chain have nothing to do with the main body of the page, they may even be punished by search engines.
4. The link popularity of the external link page itself
The wider the link popularity of the external link page itself, the higher the page weight, and the more page weight can be transmitted.
5. Link the surrounding text
Search engines conduct semantic analysis around text links or judge the relevance of external link pages. The higher the correlation, the higher the weight.
6. Judging whether external linked pages adopt cheating means such as link buying and selling according to the link popularity of each linked page in the website community of related topics, which indirectly affects the ranking of web pages.
7. The maximum number of links per page should be less than 100 to avoid being regarded as a link farm by search engines (link farm: no context, the whole article is full of a large number of links, most of which are loved by black hats. Black hat: used to disguise, cheat and steal to get the highest ranking)
8. Press the PR value of the external link.
The higher the PR value of the external chain, the higher the weight of the website, and the more authoritative the page will be.
9. The website should increase the speed of generating new external links steadily, otherwise it may arouse the suspicion of search engines.
Intra-website link structure
1, try to change the original link and fiash link, and use plain text link to unify the global link position.
2. After the content structure is adjusted, you should log in to the search engine immediately, hoping to include new titles and descriptions as soon as possible.
Method for adding reverse link
1. Submit your website to a directory website (such as DMOZ-open directory project Project).
2. Write articles and post them on the appropriate websites.
The article on the website states the copyright statement.
4. Publish articles and news on popular forums and point to your website with your signature.
5. Leave a message pointing to your site on the blog.
6. Participate in Baidu Know, Baidu Post Bar, Google Forum, etc. , and leave a link to the website.
Transverse connection
Cross links, also known as friendship links,
Its purpose: 1 to improve the PR value of the new station.
2. Website under optimization
Disadvantages: after exchanging friendship links, if the webmaster needs to check whether the other party's links are still there, it is impossible to query the friendship links with ordinary tools, and then it is necessary to open the cross-page view one by one, which increases the workload.
Method of importing cross links
1, partner, link exchange,
Make full use of the relationship between partners or business partners, and try to let the other party add a link or link exchange (with high exchange weight) on their own websites.
2. Manage your own website.
Try to win the link support of websites with high weight, and leave your own website links by using the places provided by some websites in link exchange.
3. Use interactive social wiki platforms, such as Baidu Encyclopedia Editor, Googlepage to build professional web pages and link to their own websites.
4. Open Baidu space. The domain name of the space can use the keywords of the company's products, and at the same time reprint the information of the company's original website, attach the company's website address, so that Baidu robots can visit this site for the first time, and at the same time, the space account can randomly visit other users of Baidu Space and get a return visit.
Link optimization
1. Create a site map
Creating a complete website map and putting the link of the website map on the home page will help spiders find and crawl all the web pages quickly and conveniently.
2. Leave the homepage for more than four times to reach each webpage.
3. It is best to use text links in the navigation system of the website.
4. Link text in navigation should accurately describe the content in the column.
5. The whole station public relations communication and process
6. Links to Web pages