How to write a real estate copy?

in fact, this is the same as other sales copywriting, which reflects its own selling points and consumers' profit points.

For real estate, their selling points can be reflected in the following aspects: apartment type, location, price, environment, transportation and property service; For consumers, the benefits may be a good environment, comfortable life, convenient transportation, good property services, good public security, convenient schooling for children, convenient work and convenient life.

Here are a set of good cases to share with you, and learn from them together:

In terms of convenient transportation, it takes about 2 minutes to drive directly to Binjiang Center. Others think I am far away, but I am just not obvious.

in terms of apartment type and emotion: 8-13 flat north-south transparent apartment type+three rooms that change with it is not casual. Only a small apartment that is tolerant can hold unreasonable love.

in terms of location and life partner selection: the center of lakeside new town+the core of Puyang Eco-economic Development Zone+the scenery of Sanjiangkou+the center of Yiqiao Town. Choosing a location is like choosing a husband, so it is best to find potential stocks.

From the convenience of children's schooling: Kindergarten affiliated to Beijing Normal University+Yiqiao Experimental School, a century-old prestigious school, don't let your house drag down your children.

From the perspective of love: 22, square meters of total garden area+a super-large garden with a width of 12 meters, give her a big garden, and she will refuse flowers from countless boys for you.

The same can be said about love: As long as I am with you, love is there.

well, after reading this group of real estate copywriting, did you get the main points? In fact, we mainly follow the routine of writing copywriting, selling points+profit points, in-depth analysis of our own products, in-depth analysis of consumers, refining core selling points and interest points, and you can write a beautiful real estate copywriting.

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto52).