Nike. The Zoom Hyperfuse low-cut basketball shoes designed by Jeremy Lin have the word "Lin" embroidered on the uppers very conspicuously. This shoe is a Nike brand shoe, mainly blue and red, with red shoelaces. NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand, translated as Nike in Chinese. The trademark pattern is a small hook.