Which accounts can be renamed?
1. According to the new rules, the official account name of WeChat can be modified once a year (natural year) for personal public accounts. The method to modify the official account name of WeChat is to log in to the public platform of WeChat and operate in "WeChat Official Account Settings"-"Name"-"Modify".
2. At the same time that the authority to rename personal accounts is open, non-personal accounts of enterprises, media, governments and other institutions can still be renamed after subject verification through WeChat authentication, annual review of WeChat authentication or re-application for authentication.
3. Pay attention to uniqueness when renaming. It should be noted that the WeChat public platform has implemented the principle of naming uniqueness of public platforms since late April this year. According to the description on the WeChat public platform, "At present, the public account name can't be duplicated regardless of authentication, and the WeChat public platform will gradually realize the unique name of the official WeChat account on the whole platform". Under the new rules, newly registered accounts, accounts applying for authentication and accounts whose names have been cleared are all uniquely named. In other words, the naming of newly registered WeChat public platform accounts must not overlap with the existing names in the platform, but before the implementation of the principle of naming uniqueness, some personal accounts will still have duplicate names.