Shoe store planning scheme 1 I. Preface
In such an era of paying attention to talents, as college students in contemporary society, we must be prepared in advance, find more opportunities to exercise ourselves and recharge ourselves, so as to meet the challenges in the future and have enough confidence in entering the society in the future. In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts. Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles! At the same time, this is a commercial times. As long as we are good at observing, we will find business opportunities everywhere in our lives. In daily life, I found that there are few shops selling sports shoes in and around Jianghan University, and the school is remote, so it is not very convenient to go out shopping. To this end, I intend to set up a shop specializing in selling sports shoes to facilitate others, satisfy myself and exercise my marketing and communication skills. This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself-the road is your own!
Two. Entrepreneurship background
The changes of the times have given contemporary college students different meanings, and also given them different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous progress of science and technology and the continuous improvement of living standards, the potential of human inertia has been stimulated, and many college students are unwilling to do something by themselves. As far as wearing is concerned, the better brand-name sports shoe stores are far from Jiangda, and many students are unwilling to run so far for a pair of shoes, which feels like a waste of time. At the same time, the price of brand-name shoe specialty stores is generally very expensive, because his own store costs a lot, and many people think it is not cost-effective to buy shoes in specialty stores. But many college students pursue to wear brand-name shoes. So they need someone to provide them with convenient ways to buy shoes and reasonable prices.
Three. Entrepreneurial purpose
As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to constantly learn, exercise and show ourselves, so as to increase our ability. The clubs and students' unions in the school are no longer attractive to us, so we need to start our own businesses to pave the way for ourselves. In this way, you can cultivate your entrepreneurial awareness in advance and learn to work for yourself.
Four. Operational project
Authentic Anta, Xtep, 36 1 sports shoes and supporting insoles. At the same time, we provide a variety of styles, colors and sizes for customers to choose from.
Operation principle of verb (abbreviation of verb)
1, truth principle: be polite to customers, not cheat, be friendly and equal. ? The customer is God? Here is no longer an empty sermon, but a real feeling;
2. Principle of mutual benefit: on the basis of sincerity, realize equality and mutual benefit between customers;
3. The principle of convenience: provide customers with all the convenience they can, so that they can experience the best on-site service without leaving home.
Intransitive Verb Service Group:
1, people who are busy with study and work and have no spare time;
2. People who don't like shopping, but pursue wearing brand shoes;
3. Be as convenient as possible, pay attention to the benefits of buying goods, and hope to buy the best goods at the most reasonable price.
Seven. Market analysis:
1. Up to now, there are few shops in this area, both inside and outside the campus of Jiangda University. Therefore, we are in a relatively favorable position in the market competition. But because of this, the opening of the market will face a big problem. To a certain extent, many students are prepared, so an innovative and convincing advertising campaign is necessary.
Nowadays, many students like shopping online. We can combine online and reality to promote stores on Taobao, and customers can make purchases online. After purchase, we can provide free door-to-door service to make it as convenient as possible for our customers. Our store can be opened directly in the dormitory, and there is no store fee, so the price can be set cheaper.
Eight. Business strategy:
1. source of goods: purchase goods directly from Hanzheng Street, do preliminary market research first, and get genuine brand shoes at the most reasonable price.
2. Manpower: recruiting talents with unique innovative ideas and strong communication skills; At the same time, personnel should have the spirit of hard work and patience. On this basis, adopt an orderly management model.
3. Publicity: During the school term, a large number of leaflets can be distributed to attract the attention of the masses and enter the dormitory for publicity on the basis of funds; At the same time, we cooperated with some schools' in-school associations to publicize by pulling banners and putting up posters. Publish the goods to online stores and promote them in QQ, so that we can know more about our products and our stores.
4. Operation: In order to make up for the shortage of funds, the principle of joint-stock system can be adopted in the early stage of starting a business, so that more students can invest and share the profits according to the amount of investment.
5. Strategically, in line with the principle of small profits but quick turnover, certain preferential policies are adopted during the opening period, such as 20% discount during the opening period, buying a pair of brand shoes, giving away a pair of corresponding socks and so on.
6. On the storefront: Due to financial reasons, considering the convenience of delivery, I opened a shop directly inside the dormitory and also opened a Taobao shop.
Customers can learn about buying our products in the following two ways:
1 online shopping. After selection, we can provide free home delivery service.
(2) go directly to the store to buy.
7. Equipment: You need a computer, a bookshelf and some simple office equipment.
Nine. Source and distribution of funds:
Source: At first, the stock system was adopted. In the early stage, I plan to invest 3000 yuan for a trial period. If the sales volume reaches the expected standard, additional investment will be made.
1) Monthly basic salary payment standard: 80% of net surplus income will be paid to employees at the end of each month according to the proportion of capital contribution;
2) Monthly royalty distribution standard: according to the individual's acceptance of tasks, task completion and customer satisfaction, employees' personal performance is divided into three grades: A, B and C, so as to distribute royalties.
X. expected problems and solutions:
In the process of service, customers may ask for compensation because they are not satisfied, so they must stick to it? The customer is God? Principle, try to meet the reasonable requirements of customers. In the process of sales, there may be a shortage of goods, which can not meet the purchase needs of customers. We will make every effort to satisfy our customers. If the shoes they want to buy happen to be out of stock, we can assure them that if we are willing to wait, we can provide them with the goods they need within a week. Regarding the quality of shoes, we can promise that if there is any problem with the quality of shoes within three days, we can exchange them unconditionally or refund them. If there are quality problems within three months, we can guarantee unconditionally after determining the unintentional damage.
Shoe store planning scheme 2 1. Marketing environment analysis
Shoe shooting online shop is newly opened, and the sales climax is to plan personalized advertising language and promotion in the new year to achieve ideal performance.
2. Publicity through various channels
1, own shoe store
2.QQ signature
3.QQ diary
4.QQ is meager
5.QQ message board
6, QQ group news
7.Renren.com
8. Baidu Post Bar Promotion
9. Youku Promotion
10, Tianya Community
1 1, promoted by Sina
12, promotion in Kaixin.com
13, soso promotion
Third, advertising language.
Women are more like clothes and shoes? Woman? Take it home quickly ~ ~ ~ ~
Shoe patting network adheres to the concept of always being truly responsible to consumers. Therefore, evaluate every employee with the strictest standards, conduct a comprehensive inspection every day, and never deliver flawless goods to consumers. Have a professional team, responsible for the formulation of tasks and the implementation of programs that satisfy you. The goal of Pai Shoes Network is to raise the price of the most cost-effective shoes for consumers and even the whole world, so it will continue to forge ahead. Because of you, so insist, insist on full service! Because of me, so peace of mind, peace of mind to enjoy? Shoot? Fun!
Shoe Store Planning Scheme 3- Industry Analysis
In today's society, fashion has become one of the important goals that people pursue in life. The ancients said: A journey of a thousand miles begins with a single step! Fashion shoes are one of the important media for people to show their personality. At the same time, a pair of good shoes can also protect the feet from trauma and let them enjoy relaxation while working. Therefore, it is very important to buy a pair of fashionable shoes. Basically, on average, someone will buy a pair of shoes every two months, so the future footwear industry has the possibility of development!
Second, product positioning
I choose Nike brand sports shoes and board shoes for sale for three reasons: First, I am from Putian, Fujian, and there are many famous brand shoe foundries in my hometown. I know people who work in a shoe factory, and the supply can be guaranteed; Second, Nike's unique air cushion technology makes Nike sneakers very popular with the public; Third, the Nike brand is famous and well known. So my product positioning is Nike sports brand.
Three workshops are ready.
(1) Store name
Yufeng fashion
(2) Main products
Nike sports shoes, running shoes, board shoes
(3) Business hours
7:30? Eleven p.m.
(4) Target customers
12 years old? 35 years old
(5) Store decoration
Na fashion yuansu decoration online shop
(6) Logistics personnel
Need to decide or solve
(7) advertising
Forum publicity, network publicity
(8) Logistics companies
STO。 express
(9) Investment funds
5,000 yuan
Four-store management
Business hours are basically guarded by themselves, and logistics will be fully responsible. Two months before the plan, I will spend a lot of time on popularity. Goods purchased in our store within four months after opening the store are subject to a discount of 8.8% for postage. If there is not much traffic in the store, we may choose to advertise in the form of leaflets.
5. Future prospects
If the daily sales of my shoe store can reach 20XX yuan in two years, I will consider expanding the store and increasing the number of people. It is estimated that a studio will be set up, with about 4 people.