B, composition: composition is to solve the spatial relationship between graphics, colors and words, so as to be novel, reasonable and unified.
C. Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of screen colors.
Extended data
General process
The process of graphic design is a step-by-step and continuous improvement process. The success of design depends largely on whether the concept is accurate and perfect. The beauty of design is endless, and perfection depends on attitude.
1, market research
Investigation is a process of understanding things, and design needs a purposeful and complete investigation. Background, market survey, industry survey (about brands, audiences, products …), positioning, expression, and … survey are the beginning and basis of design (background knowledge).
2. Content framework
The content is divided into two parts: theme and specific content, which is the basic information for designers before design.
3. Design conception
Conception is the first step in design, and thinking is more important than anything else in design. Creativity has always been independent of design. Perhaps this is the most difficult idea to convey in your visual works.
4. Mobilize visual elements
In design, the basic elements are equivalent to the components of your work, and each element should have the purpose of transmitting and strengthening information transmission. Really good designers are often very stingy, and every time they use an element, they will consider the overall needs. In the page, the constituent elements can be divided according to categories, such as:
Title, text, background, tone, main picture, blank space, visual center, etc. Graphic design layout is a process of organically combining different elements. For example, in layout, frames (also called bones) are often used, and there are many forms, such as regular frames and irregular frames, visible frames and hidden frames; Among the font elements, the choice and collocation of fonts and fonts are very particular.
The process of choosing font style is a process of aesthetic judgment, and the use of color can reflect a designer's understanding and cultivation of color. Color is a kind of language (information), which has feelings, can make people think, can make people feel cold and warm, before and after, weight, size and so on. Being good at mobilizing visual elements is one of the necessary abilities of designers.
5, choose the expression method
Technology is skill. Today, with the proliferation of visual products, it is not easy to impress the audience. More visual works have been automatically ignored by people's eyes. One is a complete and perfect design method expressed by traditional aesthetics, which will be appreciated and remembered by the audience. Second, it can be realized in a novel or unexpected way (including in materials). Third, it is crazy advertising and carpet bombing. Which do we need more? Although all three methods can achieve their goals, we know that their returns are different.
We have learned a variety of graphic processing and expression techniques in the three major components, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and shade, change, repetition, contradiction, radiation, rhythm, thickness, cold and warm, area and other forms. In addition, there are hand-drawn effects from graphic processing effects, such as oil painting, pencils, watercolors, prints, crayons, graffiti, and others such as photography and old photos. So which one do you want to choose? It depends on your purpose and target group, as well as your design level.
Step 6 keep balance
Balance can bring visual and psychological satisfaction. Designers should solve the balance of force field in the picture, balance before and after, and sense of balance is also the ability that designers need for composition. Balance and imbalance are relative, and whether it meets the requirements of the theme is the standard. Balance is divided into symmetric balance and asymmetric balance, including the balance of point, line, surface, color and space.
7. smart
Remember, you should create visual stimuli to sublimate your work.