First, personal positioning

Personal positioning must be related to your strengths, your hobbies, and your personality. Many of us don't have a clear positioning in our friend circles, and the content seems messy, inconsistent with our own personalities, and inconvenient to spread. A circle of friends that allows others to identify with you must be able to highlight your personality, reveal your strengths, and be close to life. For example, be beautiful, have good looks, can write, know skin care, etc. In short, you have to give full play to your advantages and let others know that if you are a threesome, there will always be someone who can identify with you. Building your personal brand in WeChat Moments means bringing out your truest self, and also packaging and promoting it appropriately. The clearer your positioning, the easier it will be to build your brand. Your WeChat name, avatar, personalized signature, etc. are all related to your personality.

One thing that must be mentioned is that when making personal positioning, you must not forget your own hobbies. As the saying goes, interest is the best teacher. Only when you do what you like will you have passion and do it with your heart. Remember, choose what you love, love what you choose.

Second, insist on originality

Regarding this point, I feel a little sorry, because many people have not done it well. Is it really that difficult? Whatever the supplier or manufacturer gives you, you just copy and paste it, and you only act as a porter of content, without any originality of your own. Remember, original things are different, fresh and more attractive. Whether it is your product advertisement or your life sharing, I strongly recommend it to be original. Even if you read a joke in hot news and many people repost it, it doesn't matter, because you took it, but you have to change it without adding your own point of view. Only then can you have fun. Only when others see a real person and a frank attitude towards life can they have a sense of trust. Original copywriting will generally have high interaction, and the sales effect will naturally be better.

When selling products, we need to be more realistic and softer. Different methods produce different effects. Different scenarios require different expressions. They must be targeted and cannot be the same. No one knows your fans, your audience, and your customers better than you. For example, if your customer is an aunt over 40 years old, then the content will suit their appetite and use your copywriting to stimulate their needs. For those born in the 90s, they like some entertainment and fun things. If you post some fun things to the people born in the 70s, it will not be attractive to them. At this time, you need to use more rigorous things to impress them. In short, decide your content based on your customers, users, and fans.

To truly be a successful micro-business, the ability to control text and pictures is very important, so people who can write will have an advantage in doing micro-business. I saw someone who only wrote 1 or 2 words when reposting to Moments. They had absolutely no opinions of their own and cherished words like gold. If when you post to Moments, the content is original and has a distinctive personality, you will naturally want to read this kind of content more and more, and it will be particularly interesting. Every time we post a message on WeChat Moments, we should think about why we post it this way, why we write it this way, we should think deeply about it, and we should do it with purpose. There is a reason for posting on Moments at any time, and the content posted at any time is all related.

Third, interaction skills

Friends without interaction are just hooligans

Your circle of friends has strong interactive power, and naturally your points will The likes and comments will be very high. Naturally, your micro-business will be very successful and selling things will be a breeze. Therefore, the main task in the early stage is to mobilize the interactivity of the circle of friends. So what can we do in our circle of friends to interact particularly well? The first one must be original. If your circle of friends is not original yet, then you must improve it now and must be original. When it comes to interaction, don’t passively wait for others to come over. You must actively guide others to interact. Pay attention to frequency and use different methods. When the content in the other person's circle of friends is relatively dull, just like it. When the content is very attractive, be sure to comment, be sharp and special, so as to attract his attention.

What is the purpose of posting on WeChat Moments? The purpose is definitely to get people to like and comment on it. I believe that if you didn’t do it for this purpose, you wouldn’t post this on WeChat. It’s meaningless. Every time we post something, we crave attention and recognition. In this way, you will form a relationship and have more intersections.

Just like this Hangzhou "WeChat Business Trend" cheats conference, we all come from different places. The reason why we don't feel strange to each other is because of the interaction on WeChat. Interaction is very important, and interaction is a key point in WeChat.

Five ways to make interaction more effective

1. Question-based interaction

(For example, if you send a message and I tell you that a micro-business can achieve 1 million Liu Shui, are you interested?) Many people will answer yes. Questions raised in different ways interact differently. For example, I went to eat hot pot tonight, and the interaction was naturally not that high. If you ask where is a good place to eat hot pot, I hope everyone can recommend it. Do you have any appointments together? This effect is better than your way of expression. The purpose of our Moments is not only for you to post content, but also to hope that everyone can participate and have interactive comments. We must have a good understanding of when to use questions to do such things. When recruiting agents, we can also use questions to interact. For example, what kind of products do I have here, how are the products, are you interested? Care to join? Those who join can comment or send private messages to attract attention. If you post a picture with text, it will not be very good without guidance, so the question-type is the most effective and most commonly used way to interact.

2. It is mysterious

(The premise is that you have overlapping friends) You post something like "Master Chai came to pick me up today" in your circle of friends. We are plotting a big thing together. Mysterious activities in the circle of friends are very high, because many people in his circle of friends know who Mr. Chai is, because when he and Mr. Chai do something, it will feel very mysterious. At this time, the circle of friends will feel very mysterious. If you are curious, you will be highly interactive in the circle. If we change the method, Mr. Chai picks me up today and we go to dinner and then do something else. This way there is no value in the activity. The same WeChat expression is different, and naturally the effect of your interaction is also different. Interaction especially requires skill and mystery. Do you understand, this effect is very good. The circle of friends must arouse the curiosity and expectations of others and maximize the value of your communication.

3. Interaction with prizes

Set up some prizes. As the saying goes, you can't bear to let your children catch the wolf. For interactions in the circle of friends, you can choose some small gifts, or red envelopes, or Giving small trinkets, etc., giving a few things is very effective. Others do not participate because of your prizes. They find it interesting and fun, and it is an interesting interaction.

For example, if I post a comment on my beauty in one sentence on WeChat in the early morning, I will receive ten power banks as a gift. As a result, many people commented on how handsome they were, and the effect was particularly good. This kind of interaction with prizes should not be too difficult, but should be simple and easy to participate in. If it is too difficult, people will not be willing to participate. The interaction method should be simple and not so complicated that it makes you feel nervous. It seems to be turning around, there are few participants, and there is less natural interaction. It's also a very skillful thing. In other words, try not to make it too complicated, or choose to give books. (Last year, I received ten signed books from my friend Wang Yi (WeChat Marketing and Operations). The quantity is limited. I plan to give them to the destined ones and friends who want them. Leave a message, and I will select ten friends) Don’t be rigid, dull, or ignorant. In fact, the same effect can produce different effects. Be involved and interactive. If it is too rigid, there will naturally be no highlights.

4. Highly entertaining

Our circle of friends must be entertaining and the entertainment must be strong. We must not be too rigid, as it will be ineffective. The essence of social interaction is to share happiness.

5. Self-deprecation

You can post some jokes you made up in your circle of friends. This is an entertainment technique. How high your emotional intelligence is determines how well you do your micro-business. How good. Self-defeat can bring out your bad side. Self-defeat requires courage and is also a sign of self-confidence. Interaction is also strong when you blackmail yourself.

Fourth, a high-end circle of friends

A high-end circle of friends is composed of many high-quality elements, so it must be high-profile. This is not for everyone to brag about not drafting. This should be controlled well, otherwise it will easily backfire. This is not only a plan, but also a dream. Sometimes we need something like this to stimulate us. We still have to have dreams. What if it comes true? Novices should have idols, goals, and dreams, borrow manufacturers, go to homes, show off luxury cars, luxury homes, fancy meals, and show off their high status. It makes people feel that there is money to be made by following you, and it takes a lot of effort. You can't do a good job in micro-business just by posting pictures.

Fifth, pay attention to the accompanying pictures

Don’t have too many advertising pictures, and don’t have too many chat screenshots. Be careful when matching pictures. Moments are all advertising pictures given by manufacturers. To sublimate marketing, don’t use company pictures if you can. Just use them occasionally. I took it myself, authenticity is very important. The circle of friends should not be filled with chat records throughout the day; text and pictures should match. Don't be ridiculous. The pictures should be personal, attractive, funny and fun. With some pictures of beauties. Post a picture of a sexy beauty, the interaction is particularly good. The text should not exceed 140 words. It’s best to read the entire content at first glance.

Sixth, know how to leverage

Good micro-business people must know how to leverage, they are people with high emotional intelligence and know how to leverage. With the help of big celebrities, you have a good relationship with them, so you don’t have to worry about fans. Use celebrity endorsements to build relationships with celebrities. Send him something, @him on WeChat, send him a private message, etc. Always insist on good morning, good night, pay attention to rest, etc. Over time, he will become a friend. Interaction is also a way. The laws of recognition, respect and equality are the same. You are attracted to me and I am attracted to you.

Seventh, use the reminder function skillfully

Aite is a kind of knowledge and the most effective reminder method. Every WeChat message will be @大卡. Life, work, city@, understand every move. @Intentional agent, how many people join the first level, how many people are there in the first level, there must be @

Eighth, valuable sharing

Either do not share or share in the circle of friends Just share the essence, which is actually a manifestation of your attitude. More life sharing and less advertising. More positive energy and less complaining. It’s best to share only one article per day on public accounts, and don’t share them all randomly. You need to know what your customer base likes, and don’t be too cluttered. It is better to post some life stuff in Moments. How many goods you have posted today can be reflected in your real life.

Ninth, grasp the time period

The content posted at each time is different, and the effects are also different. From 7 to 9 o'clock in the morning, share positive things or WeChat business jokes, no ads. The effect will be better if the advertisement is inserted at 2 o'clock in the afternoon. The afternoon is busy, and the advertising activity time is 6-9 in the evening. 11 pm to early morning is suitable for emotional things, sharing more personal things. This time period is not suitable for advertising, it can be lifestyle shows or late-night snacks.

It is best to have 5-8 posts per day in your circle of friends. 2-3 articles are advertisements, 2-3 life sharing, 1-2 agents’ sharing, and 1-2 jokes sharing.

Article 10: Execution

It is better to do one thing than to say ten things. Think about what to post in Moments every day!