1 Try to use a single column rather than a multi-column layout

A single-column layout can give you better control over the overall situation. At the same time, users can also understand the content at a glance. Having more than one column runs the risk of distracting users from conveying your main idea. The best approach is to use a logical narrative to guide the user and provide your action button at the end of the article.

2 Giving out gifts is often more tempting

There is nothing better than a friendly gesture like giving users a nice little gift. Specifically, sending gifts is also an effective tactic to gain customer loyalty, which is based on people's principle of reciprocity. The benefits of doing so are also obvious, and will make your future activities (whether it is promotion, product update or another activity) smoother.

3 Merge duplicate functions to make the interface simple

During the entire product development period, we will create many modules, layouts or elements intentionally or unintentionally, and some of their functions may overlap. . This situation indicates that the interface has been over-designed. Always be wary of these redundant functional modules, which are useless and reduce computer performance. In addition, the more modules there are on the interface, the greater the learning cost for users. So consider refactoring your interface to make it leaner.

4 Customer reviews are better than bragging

Customer reviews are an extremely effective means when obtaining project opportunities or improving project conversion rates. When potential clients see others speaking glowingly of your services, project opportunities increase. So try to provide some solid evidence that these positive reviews are genuine.

5 Frequently display your theme to deepen the impression

This method of repeating the theme slogan multiple times is suitable for situations where the interface is very long or is paginated. First of all, you definitely don’t want to fill the screen with the same information, which will be annoying. But when the page is long enough these repetitions appear much more natural and less crowded. There is nothing wrong with placing a button at the top of the page and a more prominent button at the bottom of the page. In this way, when the user reaches the bottom of the page and is thinking about what to do next, the button you provide can obtain a potential contract or function as a filter even if the user does not need your service.

6 Distinguish options from buttons

Visual designs such as color, hierarchy and contrast between modules can help users use the product: he always knows what he is doing. the page at and which pages you can go to. To convey such a good interface, you need to clearly distinguish between clickable elements (such as links, buttons), selectable elements (such as radio and multi-select boxes), and ordinary text. In the example below, I set the clicked element to blue and the currently selected element to black. Such an appropriate design allows users to switch between various modules of the product in an easy way. But don’t confuse these three elements in your design.

7 Give recommendations instead of letting users choose

When displaying many services, it is a good idea to give a strong recommendation, even if the recommended settings cannot satisfy All users. There is a theoretical basis for doing this, and some studies have revealed a phenomenon: the more choices faced, the harder it is for users to make a decision. So you can highlight an option to help the user make a choice.

8 Give an undo operation instead of a confirm operation

Suppose you just clicked on a link or button, the undo operation can make the operation smooth and natural, which is also in line with human instinct. Popping up a confirmation box for every operation seems to be asking the user whether they understand the consequences of this operation. I am still more accustomed to assuming that every user operation is correct. In fact, only in rare cases will misoperations occur. Therefore, the confirmation window designed to prevent misoperations is actually inhumane, and users need to make meaningless confirmations every time they operate. So please consider implementing undo operations in your product to increase user-friendliness.

9 Point out that the product is suitable for people of all ages instead of making it suitable for all ages

Do you want to make the product popular or have a precise group of people it is suitable for? You need to be more precise in product positioning. By constantly understanding the needs and standards of target customers, you can make your products better, get more opportunities to communicate with customers, and make customers feel that you are very professional and provide exclusive high-quality services in this regard. The risk of positioning a product too precisely is that it may narrow the pool of potential customers it targets and make it less versatile. But this more professional spirit will in turn win trust and authority.