(1) data analysis ability.
First of all, if there is no data feedback, we can't confirm whether it is effective, let alone reflect its value. When doing business, we should pay attention to two kinds of data, one is the target data, that is, what indicators need to be achieved, which is also an important basis for evaluating personal operational ability. The other is the data reflecting the details of the operation, through which we can observe the whole picture of the operation and find the problem more accurately.
(2) Activity planning ability.
According to the business purpose, there are only three kinds of activities, namely innovation, retention and transformation. Racine designs with the needs of new users as the core, focusing on how to identify the needs of new users and how to make the shared content more attractive, such as Pinduoduo's new red envelope. Retention also needs to pay attention to the needs of users, but it is aimed at old users who have been active or sleeping, so how to recall and maintain these users is the fundamental problem that needs to be solved in such activities.
As for the transformation, the basic logic is similar to the first two categories, and it also meets the needs of users through specific strategies, but it adds some difficulties on the basis, that is, the incentives for users to place orders are mainly preferential activities.
(3) private domain operation ability.
The core of private domain traffic operation is the operation of WeChat personal number. To create a high-quality account, we need to pay attention to two key points: building people and building a circle of friends. The so-called personal design is to shape your micro-signal into an identifiable account, which is to let your friends see your "function" at a glance, so that they will think of you if they have your needs. It mainly involves nicknames, signatures, avatars and the "four-piece set" of friends' background walls.
The circle of friends is also of great value to the personal number. For example, the circle of friends of WeChat personal account, a perfect diary, is very structured, with both products and content, and friendly nicknames and signatures can significantly enhance the trust of users. The content types of friends circle can be reasonably used and selected according to dry goods, chicken soup and evaluation. It should be noted that the more life-oriented the micro-signal operation, the better.
(4) copywriting ability.
There are two kinds of copywriting commonly used by operators, one is product copywriting, and the other is transformation soft text. There are four main types of product copywriting: pain point type, authority type, acquisition type and quick type. First of all, the pain point type is to point out some users' problems through a picture description. This problem is the pain point.
Pain point is the deepest and most real demand of users, but this demand is sometimes not felt by users. Picture description can make users feel pressure and face their fears directly, but it is pointed out that pain point is not enough, and a solution is needed to bring users a sense of security, so that users can trust products and take action. So the structure of painful copy is: "image problem description+solution".
We need to pay attention to three points. First, the scene makes users feel immersive. Second, the pain caused by sharp pain points should not be too strong or too weak, but should be moderate. The third is that the solution should be reliable and directly related to the pain point.
Operating position:
Skills such as content operation, data operation, e-commerce operation, product operation, user operation, activity operation, and new media operation are quite different, and some overlap.