Hello everyone, I am Lao Shen, a Taobao artist. You are indeed a newbie, and you are lucky to encounter the current work situation, but you may not have a future in this company, or it may go bankrupt after a short time. First: You don’t understand anything. The boss is helplessly trying and making mistakes. This is the best opportunity

When I saw your title, I thought you were a seasoned expert. After reading your explanation carefully, I found out You are a newbie who doesn’t know anything, and you don’t even know what operations are. You are very lucky to have met this company, and even more fortunately, the boss is willing to try and make mistakes on you. Now let’s not think about whether the boss’s trial and error is not worth it, but at least you can have access to all aspects of the online store. These are indeed An operation that must be mastered, it is really good for you. Second: Since your boss doesn’t understand, your work will have no direction, and you may hit a wall one day

If you are asked to do anything, then you have to arrange your time, make plans, and figure out what to do every day. , what kind of people need to be recruited and what kind of team should be formed. For now, you must work hard on this. If the boss doesn't understand and you don't know how to start, then the next work will be confused. Maybe one day you won't have the courage or confidence to continue doing it. Doing operations is equivalent to coordinating and organizing everyone to work together to find a way to build the store. This requires detailed work plans and schedule arrangements, and you do have such an opportunity. Don't do it blindly and then hit a wall for no reason. Third: Today is digital operation, the core competition is content, but the work you are currently doing is still the same as three years ago

I insist on a point: technology accounts for 1 point for a year of awesome operations , strategy accounts for 5 points, and teamwork accounts for 4 points. To put it simply, he is an awesome operator, and he must be able to play strategies. Whether it's operations or art, the technologies are all the same, and they can't be infinitely powerful. Products of the same quality and the same target group want to get more orders. On the Taobao platform with limited traffic, they have to kill their opponents. , it requires more strategy. With good methods and teamwork, you can easily defeat your opponents and gain better rankings and exposure. As far as operations positions are concerned, the things you are exposed to now were still three years ago. You must realize that we are now operating in a data-based manner. How to select products, how to lay out, and how to make diagrams are all determined by data. You must know how to analyze data and summarize data, and do not spend too much time on it. Spending time on customer service and planning is meaningless.

Combining these points of view, I hope you can understand that you have a great opportunity now, but the premise is that you must be a coordinator, not in technology, not in the store itself. If you don't change, then you have no future in this company and there is no need to stick to it.

Whatever makes me miserable will make me strong.

My friend, if you consider developing in the direction of e-commerce in the future, I suggest you stick with it here.

It is best to work in a company for more than 3 years. After persisting, you will find that you have gained a lot in e-commerce. After all, you are here and have been exposed to all positions related to e-commerce, and There is salary income, that is, you earn salary while exploring.

If the subject is considering staying, it is important to understand what mentality you should use to stay in the company and what attitude you should use to work. This is very important.

Mentality 1: Focus mainly on self-accumulation of experience, supplemented by how much salary you can earn at this stage. After all, as the questioner describes, it is a small company, and no one can teach you experience. More often, you need to explore by yourself and find channels for self-study.

Mentality 2: The subject has the mentality of making the company bigger and stronger, making his current work his own career, and becoming a veteran and hero of the company in the future. This point is difficult. It has something to do with your own hard work and some external conditions.

The questioner also said that this is a small company. If you want to make the company bigger, you really have to put in a lot of effort.

Suggestion to the subject: If you consider entering the e-commerce industry in the future, stay in this company. As long as you stay, ask yourself every day, "How much progress have I made today?" It's better not to finally get off work and how much salary I earned today.

I am Lao Xia, an uncle who lives on the Internet. I share my experience and knowledge in workplace planning, e-commerce operations, logical thinking, global marketing planning, and team management.

Based on your description, it's not difficult to understand your confusion.

Taobao operation work in a small company involves a large scope and requires a lot of effort, but the company promises certain benefits including dividends.

My personal suggestion is not to give up and keep doing it. I think sticking to operations can bring you greater advantages in the future.

Lao Xia first worked as a customer service officer in a small company with four people for one year (annual sales were about 20 million), from pre-sales customer service, after-sales customer service, packaging, operation planning, event operation, to Drivers, all operational skills are included, and the speed of growth is directly proportional to the pressure

Therefore, I learned a lot of basic knowledge and skills in operations, which was my signature at the time

If you have the intention to do everything possible, but if you have no intention of doing so, you will have to endure all the difficulties.

If you continue to stay in a small company and stick to Taobao operations, you will not live up to the trust of your boss in you, but it will also be a learning and growth for yourself. way.

You can regard it as a rare training opportunity, strive to learn the knowledge required for various operations, and improve your abilities in all aspects.

Various situations will inevitably arise when you first start operating.

However, treat it as your trial and gradually accumulate operational experience.

I believe that after a period of practice, you will become proficient in Taobao operations and create greater value.

If you choose to leave your job later, you will have mastered various skills and filled in a blank in your resume, laying a good foundation for your future career.

Primitive accumulation is the most basic step for future success. This is very important

Compared with large companies, it is undeniable that large companies will have many things that small companies cannot give.

But in fact, it may not provide too superior conditions or an environment that is particularly suitable for exercise.

However, if you adjust your mentality and look at the advantages of staying in a small company to operate Taobao from a different perspective, you will accumulate rich experience in Taobao operations.

Be responsible for the operation, work tirelessly, study hard, and do a good job in your operation.

This kind of improvement in ability and mentality will not necessarily directly bring considerable material wealth.

But it will also be very valuable if you choose to enter a large company in the future. wealth.

Taobao operation is a profession that requires accumulation.

Whether it is the accumulation of strength and experience, or the accumulation of understanding of users and data sensitivity.

How to run Taobao well? In addition to accumulation, there are actually some useful information and skills.

To operate Taobao well, we must always focus on the three key tasks of attracting new customers, promoting retention and revenue operations.

The operation workflow starts from analyzing the current form, stage and core data of the product to formulate a plan.

Split the operational strategy into goals, secure and allocate internal and external resources, and formulate specific work plans.

The most important thing is the execution part. At this time, specific operational methods (copywriting, activities, event dissemination, user retention, etc.) need to be carried out according to the work plan to achieve the goal.

As the article mentioned about the importance of accumulation, Taobao operations are not achieved overnight.

Rather, it is a continuous and long accumulation process.

Complete operations also include the analysis and summary process, collecting and analyzing data and user feedback, evaluating the current work effectiveness, finding potential problems and needs, and incorporating them into a new round of operation work.

The above are some personal opinions and operational insights.

The specific choice is still in your own hands. I hope it will be helpful to you.

I personally suggest that you stay and persist for a while. I personally have about 7 years of experience in e-commerce operation and promotion, and I was the same as you at the beginning. I wasn't interviewing for operations at that time, but my boss thought that I could be trained to be an operator. Then I watched the video tutorials of Taobao University on the Internet, learned bit by bit and practiced, and then I found my way to the operation. Two years later in Guangzhou (2013), I just arrived in Guangzhou and worked in a Tmall store selling mid-to-high-end women's shoes. My monthly salary at that time was about 8K.

What I mean by this is that Taobao or e-commerce is worth learning. For example, as you said, your salary is 3K with commission. Think about it, the most satisfying moment is when you get the commission after making achievements. That is the reflection of your own value. There is nothing better than earning money through your own efforts. Something to be proud of, it means that you have grown up and learned skills and experience. When you have these things, your boss will see it and give you a salary increase. With the current fierce competition in e-commerce, it is rare to have a boss willing to train you. Once you learn to master Taobao's various processes, you can try out job opportunities on e-commerce platforms such as Alibaba (Taobao, Tmall, Alibaba), JD.com, Pinduoduo... in the future.

Let’s talk about how to build this Taobao store. You can analyze the current competitiveness of this store from the dimensions of products, product prices, and the current situation of the store. For novices, it is indeed difficult for one person to do operations, customer service, planning, copywriting, and art, but these are just the beginning. As long as the product is uploaded and the daily decoration is almost done, the remaining time can be Think about how to operate, how to promote, and how to conduct activities.

You can't mess up, you have to have a direction. I think the process is just that: 1. Build the foundation of the store first, 2. During the operation and promotion process, determine which items of yours will convert well and focus on promotion and optimization, 3. If possible, report for event exposure. Traffic is the most important thing for Taobao stores now. If there is no traffic, there is nothing to talk about. If conditions permit, any video main image or live broadcast will be produced.

Don’t always think about having a job with a high salary and an easy job, it doesn’t exist. I don't think there is much future in a job with a fixed salary and no challenges. I just do those things every day... Taobao is more training for people, and there are a lot of things to learn. If nothing else, you can combine paid promotion through trains and diamond exhibitions. If you become proficient in it, you won't have to worry about finding a job.

The above opinions are for reference only. It depends on the individual how you choose.

If someone can guide you, you can follow it, because you can learn a lot of tricks. If it is all up to you, it is better to start your own business. At least if you make a profit, you will get it.

I am doing e-commerce this year and 6 years ago. I did it blindly. I put all my efforts into the product and lost more than one million. Now I look back and understand a lot. However, due to financial problems, so I gave up, and now I am still engaged in operations. It is also a small company, with basically a small investment. One disadvantage of small companies is that the boss only looks at the investment output, and does not look at anything else. For example, if you sent a 100 through train today, the boss You need to make money, but this is basically impossible. When new products are put on the shelves, you need to test the styles, test the models, and do a basic sales evaluation after taking pictures and then formal promotion. All of these require money. This is all early investment. If your current boss looks at investments every day in the early stage and doesn’t care about money testing and mapping, just go ahead and do it. I suggest you change places. If your boss has a certain pattern and knows something about Taobao, he is willing to spend more time and energy on early stage work. The basic requirements for production in the early stage are not high. It is recommended that you work in such a small company first so that you can grow faster

When I saw your question, I thought of myself 10 years ago. At that time, my classmates and I I spent a month in Shanghai but couldn't find my ideal job. In the end I had no choice but to find a job in an e-commerce company because I was penniless. That company was in charge of the food, so I thought I'd just work if I could make a living. . Unexpectedly, I stepped into the door of my dream. It turns out that e-commerce has such a promising future.

Faced with the problems you describe, I want to say that you are very lucky, and you should cherish this coveted opportunity!

First, if you have no operational experience, the company is willing to train you and give you the opportunity to try and make mistakes. This is something few companies are willing to do, because training people requires a lot of financial and material resources. There is no guarantee that you will not change jobs after completing your studies.

Second, the company provides you with a comprehensive training platform. The important links involved in e-commerce allow you to practice and train yourself, allowing you to quickly master all important aspects of e-commerce operations. . The key to judging whether a platform is good or not is whether you can learn something and improve yourself on this platform, not the immediate vested interests.

Third, don’t choose comfort when you are at the age where you should struggle. It doesn’t matter if the work is hard or tiring. As long as the work is meaningful and valuable, it is worth working hard, because there is not much time left for you to work hard. More than you can imagine, people who are better than you have paid more than you.

Fourth, work is for yourself. You can exercise your work skills and improve your survivability at work. Every improvement in your technical and combat abilities is a weight for your promotion and salary increase. The experience you accumulate at work is your own. Whether it is a valuable experience or an average experience, the decision lies with you.

Fifth, you must have a grateful heart and work hard. The company pays you a salary to train you, and you learn your skills and grow. Think about it and you will be secretly happy. Working hard is not only to repay the company's training, but more importantly, to grow faster!

This is a common problem among job seekers in society. They don’t want to do trivial work, don’t want to do too tiring work, and can’t do high-level work, but they want to get a salary that is better than that of their peers. Don't you need a beautiful secretary and a private car to pick you up?

I really have to pour cold water on you: when your ability cannot support your ambition, the only thing you can do is to learn, improve, accumulate, and settle, be diligent, and be pragmatic.

In 2002, I graduated with a bachelor's degree and joined a company to be responsible for "eBay" foreign trade. From taking photos to putting them on the shelves, 50-60 styles are produced every day; then sending emails to making documents; then planning activities and promotions; and then taking the goods from the factory and returning them to the warehouse for packaging. At that time, the salary was 400 yuan + commission. You are so much happier than me!

It is precisely because of such a hard and torturous experience in a small company that I know every aspect of e-commerce. When Taobao later came out, I got started quickly without exception, because the principles and operations of e-commerce platforms are generally the same.

When I changed from a skilled employee to a small manager, then from a small manager to a big housekeeper, and then from a housekeeper to the company's vice president, it took me four years; and then I changed jobs from this company to a " "quasi-listed company", worked for another four years, and then started a business.

After starting my own business, these personal experiences have made me very convenient. I have no shortage of connections or resources.

I made more than one million in the first year, more than three million in the second year, copied the second and third companies in the third year, withdrew from front-line management in the fourth year, demutualized in the fifth year and became a hands-off shopkeeper, and this year I am sixth Year...

Young man, don’t be impatient. Everyone’s success is inevitable and not accidental.

You will never make money beyond your own knowledge. Even if you are lucky enough to make this money, you will lose it again based on your own strength; in this society, there are thousands of ways to harvest your money. IQ and wealth; until, balance!

Therefore, I see many people clamoring to start a business and seize the spotlight, but few people ask themselves: Why should I? Just based on passion?

If you don’t have skills, then learn more, do more, and think more; if you don’t have connections or resources, then communicate more and accumulate more in the workplace to lay the foundation for starting a business in the future.

I always believe that every boss has the same heart as Ming Jing, and will never mistreat a hard-working, diligent and loyal employee. Because, that's how I am.

I have worked for nearly twelve years and only served four companies, the first By-Health, the second Yunifang, the third Battlefield Jeep, and the fourth Disney. Each one worked diligently to grow it from a young age; later when I started my business, each of my bosses contributed money and effort to help me. This little experience is enough for me to brag about for a lifetime!

I have encountered this matter before. It still depends on whether you like the e-commerce industry and whether you can engage in this business for a long time.

As a person who has spent 10 years in e-commerce operations, let me tell you some of your feelings.

1. This is the characteristic of a small company

All small companies are the same. They wish that one person could be used as 10 people. Small companies have few sources of income, and it will definitely require everyone's efforts to maintain it. Your company is definitely not specialized in e-commerce or does not have a dedicated e-commerce department, so you are asked to do all the e-commerce work.

The advantage of a small company is that it can improve one's ability to withstand stress and master the use of various tools. No one can guide you, you can only learn the tools by yourself. Self-study is more effective than being taught by others.

The disadvantage of a small company is that there are no professional personnel to lead. Whether it does something right or wrong depends entirely on luck. When I first entered e-commerce, I worked in a small company and did almost all the work by myself. If you want to make great progress, you must learn to continuously learn and improve your abilities.

2. Can you engage in the e-commerce industry for a long time?

If you can engage in the e-commerce industry for a long time, you are more interested in it. Low salary is not a problem. The temporary low is to cultivate yourself to be better. High business ability. If you want to be the best in your field, you must learn from your predecessors. Only by learning from other people's experiences can you make great progress yourself. If you just work hard without knowing what is right or wrong, and you still get no results in the end, it is just a waste of time.

If you are not only engaged in the e-commerce industry for a long time, then you must choose an industry you like to do it. Interest is the driving force for you to make money in the future. Originally, it only cost 3,000 yuan a month. I didn’t really like doing it, so why should I be confused? Sometimes giving up is just to choose a better result.

Therefore, everything depends on your own interest. Interest can produce results. If you want to shorten the time it takes for you to get results, the best way is to learn from other people's experiences.

Be lucky if you encounter such a good thing when you are young! You must persist.

Think about what you have now? Do you understand strategy? Do you know management? Do you have skills? Do you know the product?

If you really don’t understand now, think of it as the best way to improve yourself, and your boss will also pay you!

Thinking back to 10 years ago, I had just graduated from college. I initially received 3,500 yuan a month. I felt that there was no hope of buying a house in a big city, so I was looking for an industry. Later, my colleague’s husband was running an online store. He was usually very lonely and miserable, because at that time, no one around him understood online stores, and there was no one to talk to or communicate with. I asked him, why did you do this? He said that my wife’s best friend opened a Taobao store in Yangzhou, and in half a year she did 2 crowns, earned 800,000 yuan, and bought a house in Yangzhou. After hearing this, my jaw almost dropped.

So, I often invited him to dinner, chatted with him, watched him take photos, and watched him put it on the shelves. In fact, he didn’t understand it at that time, not even S orders or driving through trains. Then I searched everywhere on the Internet for where I could learn to build an online store, but I searched all over the Internet and couldn't find it. Undoubtedly, I visited the homepage of Taobao. At that time, I entered the Taobao forum and saw many sellers writing posts to share online store stories and store opening experiences. From those posts, I learned a little bit. Note that if you don’t do it yourself, what you read online will be difficult to turn into your own knowledge.

I thought about it at the time. If I wanted to earn 800,000 yuan by working hard, even if my salary was increased to 10,000 yuan in three years, it would only be 120,000 yuan a year. Then wouldn’t I have to It took more than 6 years to earn this kind of money. So, I applied to resign and went to a county under Suzhou to find an online store operation job.

I submitted a lot of resumes at that time, thinking that I should at least find a job with a salary no less than my previous salary of 3,500 yuan. As a result, large online stores have very high operational requirements and require knowledge of through-train promotion. I was just getting familiar with the backstage, so I definitely couldn't answer their questions, so naturally I failed the interview. Even so, I didn't give up.

Next, I went to a small online store for an interview. The owner of this company had just suffered a loss, and at that time, in order to turn around, he found an agent twice, but it didn't work. I went to interview for a customer service position, and the boss offered me a salary of 1,800 yuan. At that time, this could only cover the most difficult living expenses. But, you don’t have this skill, big stores don’t want it, and you ask for it yourself, what can you do? We can only bite the bullet and do it!

The boss saw that the store was not operating, so he asked me to give it a try. The way I learned at that time was to read posts on Taobao forums, learn how to drive through trains, and learn about Taobao’s daily specials. At this time, S single has not been played yet. I mustered up the courage to tell my boss that I could top up some through fare at the backend and let me give it a try. The boss himself had no money and was afraid that I would lose money by driving a through train because I had no experience. Maybe he wanted to give it a try, so he reluctantly recharged it with 200 yuan. Remember my wording, it’s called “bearing pain”, it’s no exaggeration! Because he really has no cash flow in his hand. The only thing he has is 5,000 men's woolen coats in the warehouse. At that time, I only dared to spend dozens of dollars a day to test the waters. After recharging for 3 days, I finally sold 10 woolen coats. One of his woolen coats can earn 50 yuan, and 10 pieces is 500 yuan. Excluding the through fare, I made a profit. 300. Then, without waiting for me to say anything, the boss directly recharged 1,000 yuan for the second time. Later, the number of orders for woolen coats quickly increased from a few orders a day to 50 orders a day. At this time, I didn’t know how to order S, so I drove. The boss's cash flow is gradually increasing. When I see him recharge from now on, it will be called financial recharge of 1,000. Some people say why not top up more, what's the point of having to pay back more than 100,000 yuan? Let me tell you, all this money is waiting to be paid. He has a small workshop and produces these coats himself.

When the 5,000 coats were about to be out of stock in the second month, he immediately started his small workshop to restock. At this time, he settled in the Tmall store. I also helped him open an Alibaba wholesale station. Do you know how old this boss is? He was 63 years old at the time. Today, many elderly entrepreneurs or entrepreneurs in their 60s are doing e-commerce. That was unusual 10 years ago!

People around him couldn’t believe it when they heard his story. Then a group of people were infected and started running online stores one after another. Among them, the boss of a medium-sized foreign trade export company in Suzhou asked me to come to his place to help him build a team. Everyone knows, this is called poaching. At that time, I thought Changshu was a county-level city, so under his three visits to thatched cottage, I came to Suzhou to develop.

A few years later, I met another partner. Now, I run my own company. There are also many training institutions of friends that ask me to be a lecturer and give part-time lectures. Moreover, my vision has changed from Taobao, to Pinduoduo, to cross-border e-commerce, and my capabilities have improved step by step.

And when did all this begin? It starts from this stage of your life.

I hope you stick to it and calm yourself down.

come on!