The groundbreaking ceremony is one of all kinds of opening ceremonies, and it is usually a formal celebration of some important buildings, such as buildings, venues, pavilions, pavilions, gardens, monuments, etc. at the beginning of construction.
planning scheme for the foundation laying ceremony
1. conception of the event
1. with the ribbon-cutting ceremony and the foundation laying ceremony as the main line, the purpose of the event is accomplished through the ribbon-cutting ceremony in the hall, the foundation laying ceremony at the construction site, gifts and celebration receptions.
2. Make the information available to potential consumers through the information that active communication started internal subscription.
3. Through the indirect influence of the activity, more potential consumers have a basic understanding of their real estate, thus attracting the established target population.
4. It is more objective than other ways to let the established target people confirm their understanding of the real estate information through various news dissemination of the event.
Second, the overall atmosphere layout
The whole venue will be in line with the theme of the ribbon-cutting unveiling and foundation laying ceremony, with the warm, festive and solemn atmosphere of the ribbon-cutting unveiling and foundation laying ceremony as the keynote, and four floating balloons on the construction site will be hung in the air to echo and output the information of the real estate. The interior is decorated with red, yellow and blue balloon chains. The main road and the entrance to the construction site are decorated with colorful flags with their real estate signs, and the interior walls are decorated with exhibition boards to ensure a solemn and warm atmosphere.
1. Layout
(1) Insert road flags and signs on both sides of the main road.
(2) hang the banner of the opening ceremony of the real estate.
content: text "opening ceremony of xx real estate"
color: word (medium yellow) background color (red)
font: round black
(3) an inflatable arch door (the content, color and font are the same as those in (2))
(4) a red carpet is laid at the door, with flower blue and flower bonsai.
(5) The four walls inside are covered with red, yellow and blue balloons.
(6) The door plaque is covered with red silk.
2. Layout of the foundation-laying site (site)
Four floating balloons are hung in the air at the foundation-laying site with the words "Warmly congratulate the opening ceremony of the foundation-laying ceremony of xx Property" or "Welcome to the opening ceremony of xx Property". Place a bluestone tablet and several shovels with red ribbons at the foundation site.
3. Main venue area
(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide the guests to sign in and control the order of admission.
(2) There are two big speakers and a microphone around the venue, which is convenient for the host and relevant personnel to speak.
(3) The band and the Dragon Dance Team are located on the host area side of the main venue.
iii. Program setting
As a celebration, the atmosphere of celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue. Dragon dance activities create a festive atmosphere, which is also a preparation for future projects. Because of its low cost, large income, it is the easiest to create atmosphere and scenes. Therefore, it is most reasonable to take dragon dance as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.
Specific activity program setting:
9:: Welcome guests (hostesses guide guests to sign and distribute materials).
9:2: Miss Etiquette invited guests and reporters to the main venue.
9:3: The band played music and the master of ceremonies appeared, announcing the opening ceremony of the real estate, and introducing the celebration activities to the guests, introducing the leaders and guests present one by one.
9:5: Speech for the general manager of our company (the main content of the speech is to thank leaders at all levels for taking time out of their busy schedules to attend the opening ceremony of the real estate. And give a brief introduction to Weier Company and this project.
1:: Speech by city leaders (mainly congratulations).
1:2: ribbon-cutting ceremony.
1:3: unveiling ceremony.
1:4: Make the finishing touch for the two leaders (Mr. Fang, Mr. Chen and the city leaders).
1:42: Dragon dance performance.
at 1: 5, the master of ceremonies invited the guests to enter the foundation stone laying site with the dragon dance team.
11:: firecrackers are set off and the band music starts again. (Miss Etiquette distributes shovels to the guests)
11:1: The guests take part in the foundation laying activities with shovels.
11:2: Invite guests to visit and have a rest (at this time, there should be a special person to distribute gifts).
at 12: : xx hotel, the celebration reception begins (the reception can be in the form of a western-style buffet with a harmonious and elegant atmosphere).
IV. Coordination of activities
1. Overall responsibility for activities-General Affairs Group: responsible for the overall progress of activities and determining the guest list
Staffing: 1 person tentatively.
2. site general coordination-meeting room group: coordinate the work between various working procedures on site.
staffing: 1 person for the time being.
3. Prop preparation-logistics team: responsible for purchasing materials and supplies needed for the event and cleaning up the venue after the event.
staffing: 2 people tentatively.
4. external liaison-public relations group: responsible for sending invitations and contacting bands, dragon dance teams, emcees, news media, hotels, etc.
staffing: tentatively 4 people.
5. Guest reception-reception group: responsible for guest sign-in desk, distributing information, wearing VIP flowers for guests, guiding vehicles to park, and seeing off guests after the event.
staffing: tentatively 4 people.
Speech at the groundbreaking ceremony
Dear leaders, distinguished guests, comrades and friends:
Today, we are here to hold the groundbreaking ceremony for the * * * * * project. On behalf of the county party committee and government, I would like to extend my warm congratulations on the foundation of the project! I would like to extend my warm welcome and heartfelt thanks to the leaders, guests and friends from all walks of life who came to attend the groundbreaking ceremony!