In order to ensure that the activity can be carried out without errors, it is often necessary to formulate an activity plan in advance. The activity plan is the specific action implementation details, steps and arrangements formulated for an activity. So how should we develop an activity plan? Below is the Qixi Valentine’s Day KTV themed event planning plan that I compiled for everyone for your reference. I hope it can help friends in need. Qixi Valentine’s Day KTV theme event planning plan 1

1. Activity theme

"Qixi Valentine’s Day KTV new fashion theme party event"

"Love shock wave is looking for you The Goddess in My Heart》

2. Activity time

x month, x day, x day

3. Purpose of the activity

1. Pass This event will enhance KTV’s brand appeal in the Zaozhuang catering and entertainment market;

2. Increase the average daily turnover by 80%.

(After the activity, the finance department will report the results of the activity to the general manager)

IV. Activity concept

This activity draws lessons from Beijing, Shanghai, and Shenzhen. The effective promotion methods in Hangzhou and bars, combined with the experience of local entertainment venues, are planned and integrated according to the current consumer psychology of fashionable urban men and women who like to search for passion and fresh excitement. The event adopts a large-scale dating method, encouraging guests who come to KTV to try their best to "talk to strangers". Through our careful and strict deployment and control of the dating activity program, we believe that we will definitely be able to create a cheerful and fresh bar-hopping lifestyle. (For specific control methods, see the first wave of love impact in item 6 of the planning plan).

5. Activity methods

1. Integrate the customer resources of various departments of the company and release activity information to guests in the form of short messages;

2. Through outdoor Advertisements, DJ stations (one ktvdj can be invited), LED display screens, private room computers, etc. are used to publish event information, content, and event methods to guests who have recently visited the company;

3. Carefully arrange the event venue and strive for Create a romantic and beautiful festival atmosphere;

4. This event uses the ktv hall on the first floor as the activity center, supplemented by private rooms;

5. Anyone who comes to ktv on the 16th Guests can receive a rose at the bar;

6. When you come to the store to open the table or private room, you will receive two free chocolates with the table.

6. Activity content

The first wave of love impact: "Find the goddess in your heart" (must consider it carefully)

①. Activity slogan: Firmly agree Strangers talk;

②. Our store designs friend cards by itself, male (green), female (pink); the content of the friend card is: name (nickname), age, hobbies, work, and feelings for him/her Her request;

③. After the guest opens the table/private room, the guest will be given a friend card for the guest to fill in;

④. The guest can observe and then entrust the waiter Give the dating card to the person you like;

⑤ If both parties are interested, they can communicate with the waiter and start dating;

The second wave of love impact: "show off yourself" , Hot Girls Calling Order" (this plan includes halls and private rooms)

The store will arrange for a special person to observe the female guests present that night. If a young and beautiful girl is found, the subordinates can be notified to invite her to a specific time to perform a simple performance on stage (the host and performance time will be arranged separately). After the performance, you can receive a special cocktail card from our store. With the wine card, you can go to the cocktail bar to receive a designated cocktail (the selection of this activity will be signed and approved by our store manager) shall prevail).

The third wave of love impact: "True Confession"

For all the lovers who visit KTV on the night of Chinese Valentine's Day, KTV can provide them with the opportunity to go to the DJ stage and express their love loudly. Chance. And you will receive a bottle of champagne (how can you not touch her/him with a special true confession on a special day)?

The fourth wave of love impact: "Romantic Love" (this plan includes halls and private rooms)

During the event from August 15th to 16th, anyone who consumes more than a dozen beers Or if the amount of consumption exceeds 300, you can get an on-site lottery ticket at 0:00 on August 16, and so on. Draw prizes on site with raffle tickets.

First prize: one room/night at Xue Guo Hotel

Romantic decoration and a bottle of champagne;

Second prize: three One digital mp4 each;

Third prize: one box of chocolates for each of the ten people

(The specific implementation arrangements will be decided separately)

7. Scene layout

1. Gate:

①. Door window: two billboards with event information;

② Gate glass: heart-shaped and rose patterns ;

③. Door: decorated with pink balloons.

2. Lobby:

① Use wooden boards to make a heart-shaped signature wall in the middle of the lobby and surround it with roses;

② Aim at the fence on the second floor of the gate The marble walls are spray-painted and engraved with words: Qixi Valentine's Day KTV's new fashion theme party event Love Shock Wave to find the goddess in your heart;

③. The stair handrails are decorated with red roses.

3. Hall:

①. DJ station: The front panel is decorated with multi-colored roses and carved with foam: "You are my rose, you are my flower"; < /p>

②. Silver reflective characters are carved on the walls surrounding the hall. Various sizes. Chinese Valentine's Day KTV theme activity planning plan 2

1. Market survey:

In modern life, KTV has become a part of contemporary people's lives, especially urban men and women, who pay attention to high-end With high-quality sound effects, they like to relax themselves while singing karaoke, which has become a way for them to reduce stress. This KTV's Valentine's Day target consumer group is college students and urban professionals. This type of people pays attention to the quality of life, and there are elements of romance and personality in them. This is the appeal of KTV on Valentine's Day. It must emphasize the romantic atmosphere created by KTV on Valentine's Day, but also highlight their personality. Also, one of the important conditions for this group of people to choose KTV is the sound quality, which also needs to be promoted. In general, KTV should create a romantic, personalized and urban image on Valentine's Day to attract urban youth.

2. Creativity:

When KTV makes a fuss on Valentine’s Day, it can also divide the target consumer groups into two categories to make separate appeals.

(1) Valentine’s Day for couples: You can get discount coupons for couples and enjoy discounts on Valentine’s Day. Couple discount coupons are designed as men's and women's coupons, which are valuable for collection, such as bookmark type, etc. On Valentine's Day, a lover's room is specially set up. It can be that several groups of couples enter a large private room, or a couple enters a double room. And on Valentine's Day, send a rose for your boyfriend to your girlfriend, and send chocolates for your girlfriend to your boyfriend (you can choose dark chocolate, which means you think the other person is unique, mysterious, and unfathomable; brownie chocolate, which means you feel that you are related to her). The other party is very warm and wants to be with you at all times; heart-shaped chocolates mean "my heart belongs to you") and KTV gives couples drinks and fruit platters for couples.

(2) Valentine’s Day for single aristocrats: You can also promote it through discount coupons and use KTV as a matchmaker to let them find the lover in their life and give gifts to the person they find. (You can give girls small baby bears and roses, etc.). Single aristocrats can enter the singles club specially set up for Valentine's Day, that is, the big KTV.

(3) In addition, some general private rooms should be properly prepared for a group of friends to sing. These private rooms are not decorated and are the same as usual.

3. Publicity method:

Promote in newspapers with a strong urban flavor such as Metropolis Daily, clearly describe the interests of consumers, and divide them into two pages: singles and couples. The address for receiving the coupons can be used to audition for the song from the date it is published in the newspaper until Valentine's Day. The audition singers will receive a 20% discount on the sales of single discount coupons or couple discount coupons. If you don't come, you can Those who audition can also get discount cards by using coupons in newspapers on Valentine's Day. [If you spend over 150 (200) on the day, you can get a membership card, and you can enjoy 20% off in the future. You can also get a platinum (gold, silver) card according to the consumption situation on the day, and enjoy different discounts in the future. In addition, when gold, Silver card consumers can upgrade to platinum users after accumulating a certain number of points.] This preferential condition will be made into a flyer on Valentine's Day and distributed to consumers who come to sing, and will not be written in the newspaper. Points cards must reflect the urban atmosphere of young people, their personality or dignity. You can also do a brief promotion on the bus hangtag, simply write the festival will be sung by you, etc. to promote Valentine's Day discounts, divided into two aspects: singles and couples.

4. Store decoration:

The store is mainly decorated with red candle-shaped lights. Each couple’s private room is decorated with a rose-shaped real candle, surrounded by candle lights. It creates a romantic atmosphere for couples. In the lobby, the surrounding candle lights can be interspersed with five-color rose decorations, and candle lights can also be used on both sides of the corridor to make people feel that they are walking on the road to love; in a singles club, lights can be placed around them, Place real candle sailboats on each table.

5. Advertising slogan:

Single: Are you tired of love? Or do you hope for love but can’t find the right person in your life? The KTV on Valentine’s Day may help Have you met the person in your life? Couple: Send her a bouquet of roses, or sing a love song to express your love. Valentine's Day KTV will allow your love to be fully displayed.