This book lets us know what real luxury goods are and what the world of luxury goods should look like.
China is such a place in the world, where the pursuit of success is the most important thing spiritually. Parents are prepared to make all sacrifices for their children. Everyone is proving to others and the world that he is the best. In China, success means being understood and seen.
Luxury industry should go deep into the source of goods, go to the deepest part of the oldest and farthest culture, give life to a lost hand, shape and color, and interpret an ancient and forgotten fashion with a new modern sense.
Hermes is a paradise, where the law of two hands is supreme. What people learn here is that human hands are sacred. Here, no machine or electronic equipment in the world can replace its needle, thread and posture.
It is the hand that makes Hermes a luxury brand!
Everything is word of mouth, no written record; Everything depends on the eyes to learn, and the "great inheritance" continues from generation to generation through the eyes.
Generation after generation, eyes talk to eyes, hands talk to hands. In the face of animal skins, the silence of appreciation and thinking is far better than hasty and explanatory language.
There is nothing to say. In the "leather storage room", there is nothing but watching others choose, compare, weigh and like it or not.
Every handbag is the work of one person. If sewing needs the help of machines from time to time, it is for the sake of perfect quality.
Each leather bag has the manufacturer's signature. Hermes makes about 400 sets of each saddle every year, all of which are signed by its saddle maker. It takes 30 to 40 hours to make a saddle, 15 hours for a Kelly bag and 18 hours for a Birkin bag.
Here, there is no quality director and there is no such position!
Quality exists at all stages. Everyone, from craftsmen to salesmen, thinks that their achievements are part of quality. Quality is engraved in time, so that an object can exist longer than its owner with a perfection beyond ourselves. Quality itself is tangible, but it cannot be justified. Hermes proved that its quality belongs to both "designer" and "producer".
Quality and beauty go hand in hand, and they are the travel companions given by God. On the other hand, beauty is the best friend of life and the source of feeling and happiness. Isn't a perfect dress or handbag a good medicine for those who doubt themselves?
Quality has always existed in Hermes, just like the sword of Damocles hanging overhead, and it is also a reward. The faces of customers, salesmen and workers represent the quality of products. Quality is close to dignity, which is a kind of pride and makes people willing to do their work well and beautifully. After all, what is related to quality is generosity. We should not be "stingy" in quality. Pursuing perfection will increase cost, time and pressure. Quality is a barrier, and no one dares to cross it without risking being abandoned. This may seem a little naive, but the quality of Hermes runs through the blood of the whole company, and no one is exceptional and no one is responsible for it.
Obtaining a brand-name luxury has become the aspiration of countless people, and it is a delicious food that should not be rejected, so as to convey a success, a realm of life, declare a victory, or just be recognized. ..... soft leather and silk, elaborate hospitality in shops, thick carpets, gorgeous clothes ... Behind all this, there is a hungry cannibal.
People can change a few sailors, but the cabin still keeps the color of the old stone. In the real luxury industry, they should be worn out for elegance. There is no serious damage, and the old one cannot be exchanged for a new one. Keep patience and respect for those things that are still very useful and bring necessary upgrades!
Quality is engraved in time, so that an object can exist longer than its owner with a perfection beyond ourselves. ..... quality and beauty go hand in hand, but they are godsend travel companions; On the other hand, beauty is the best friend of life and the source of feeling and happiness. ..... Quality is a barrier, and no one dares to cross it without risking being abandoned.
Luxury goods have the responsibility to revive people's hands and find funds and space for those rare and sometimes even unique things, because with our brand, we can find a decent way out.
Those old brands in the luxury goods industry that still belong to the family have a good relationship with time, which enables them to avoid all kinds of bad weather, but makes those who are eager for success or ignore success suffer greatly.
Only freedom can create creativity. A perfume is a whole, so choose the name and bottle type carefully. Luxury is a complete and comprehensive science, and nothing should escape the test of the smallest details. It needs eclecticism, taste, elegance and perfection.
French luxury is an expression of a way of existence, a geographical feature, a philosophical tradition and a historical origin, which adds an extremely special cultural dimension to our products and eventually leads to early life.
Everything actually depends on creation, and only permanent renewal can build a dam to stop boredom. The luxury industry has always been achieved through lonely behavior. Signs of luxury goods need fresh air, exciting and provocative space more and more, in order to better breathe surprise and greed, so that men don't have to look exactly the same, and women don't have to wear the same clothes, but they are different, unique and unique.
They sincerely respect ethnic minorities, marginal figures and maverick people, and those who overcome social obstacles and win are very appreciative of this.
The combination of bold taste and pursuit of perfection is the combination of nature and imagination, and isomorphism has become the most basic element of the brand.
Real luxury goods can't be imitated, they are almost natural. Their growth depends on their own creativity and internal innovation ability, as well as their professional level, which depends on the deep excavation in their skill mine. Can be passed on, but can't learn; You can recite it, but you can't unload it.
Only freedom can create creativity ... nothing can escape the test of the smallest detail. It needs eclecticism, taste, elegance and perfection.
Luxury goods are the fruits of dreams and also come from hands. There are no hands without any ideas in this world. Without them, ideas will never come true. ..... In the Temple of Hands, observe the people there. They come from different places, men and women, of all ages, whites and blacks, Normans and Algerians. They are calm, dedicated, serious and humble, and they are very sure of the work at hand. I respect them. They are the soul of the authentic luxury goods industry.
There is an almost obvious natural connection between France and luxury goods.
This is the nourishment of the French art of life formed by wine, museums and unique land; It is France that bears the national spirit of freedom and creation, as well as a certain image of happiness. This mixture of nostalgia and life fun endows French luxury goods with texture and fragrance, which is a profound expression of a way of existence, a regional feature, a philosophical tradition and a historical origin.
Since the Enlightenment, France has talked more about spirit than material, and the social culture beyond property, safety and self-protection has grown wantonly in the liberation of life, human value and freedom.
At present, the symbol of luxury goods in China is still equivalent to the symbol of direct expression of desire, so as to flaunt freedom and progress. However, it is not the main purpose of luxury goods to rush to expand goods through sales. The real definition of luxury brands should be to know how to wait, know how to pay, and know how not to rush to sell.
The current danger lies in the mediocrity of sensitivity, the lack of language, the lack of culture, the popularity of short communication, and the graffiti in emails, short messages and Weibo. Only by breaking away from the luxury industry that has been mediocre, imitated, distorted in all directions and no longer has great ambitions can we feel the deep contract condensed around an elegance.
Luxury industry should go deep into the source of goods, go to the deepest part of the oldest and farthest culture, give life to a lost hand, shape and color, and interpret an ancient and forgotten fashion with a new modern sense.
Luxury goods are commodities after all, and commodities need to be touched, felt and cared for. There is no need to make a fuss about this, because this is everyone's own world. The real luxury goods are chameleons, fences, stimulants and agitators, which make people feel at ease, caress and balance; It proves itself and explains itself; Or on the contrary, there is nothing to say, it just exists, just because it is beautiful and appropriate.