Founded in 1949, Adidas is a member company of German sporting goods manufacturer Adidas AG. Named after its founder AdolfAdiDassler, the company began to produce footwear products in Auracher, Hetsogen in 1920.
1949 August 18 registered in the name of adidasAG. Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand Puma. Its classic slogan is "Nothing is impossible". 20 1 1 in March, 2008, we launched a brand-new advertising language-adidasisallin, at a cost of 65,438+600 million euros.
20 17 In June, Adidas was selected as the list of the 50 smartest companies in the world by MIT Science and Technology Review in 20 17. In July 18, 19 and 20 18, the Fortune Global 500 list was released, and Adidas ranked 480. 20 18, 18 In February, the "Top 500 World Brands of 20 18" compiled by the World Brand Lab was announced, and Adidas ranked 49th.
These three symbols of Adidas have not existed since the initial stage of the brand. It can be said that the development history of Adidas logo is also a proof of the continuous progress of Adidas, a world-renowned sporting goods company.
The adidas three-stripe logo was first used, and in the second year of its establishment, namely 1949, it was applied to all kinds of products under adidas. It represents the sports spirit of continuous progress and transcendence.
By 1972, Adidas gradually replaced the early three-stripe logo with a four-leaf clover logo, symbolizing the sports force extending to the world with a more gorgeous four-leaf clover, and at the same time pinning its own brand's vision of going global.
After using the clover logo for more than ten years, that is, in the late 1980s and early 1990s, in order to compete with Nike and enhance the sense of sports fashion, Adidas once again transformed itself, and applied the first three stripes of the brand to its products, becoming the most famous (and popular) sports performance series of Adidas.
1996, after experiencing a stock acquisition storm, Adidas re-launched the Clover logo and specially applied it to its adidasOriginal series, which is different from the sports performance series and tailored for middle and senior sports fans and shoe fans.
As for the logo of adidasstyle, the history is not long. Y of Y-3 stands for YohjiYamamoto, and 3 stands for the three series logos of Adidas. YohjiYamamoto, the world's top designer, is the creative director and cooperates with Adidas.