The title is very important, especially the title of the letter, because if the other party has an inquiry, we can reply directly, and the customer is impressed by his email. When he sees our email, he will know that it is a reply to his inquiry. But my habit is to add my company name in addition to direct reply. Reply: For melamine, if you reply directly, customers can clearly know that you are replying. I will write a reply: melamine -99 FOB Beizi inquiry.
On the one hand, this writing is to impress my company. On the other hand, when everyone replies with the same title, it is not easy for customers to find emails. Not all customers are very organized. They may remember one day and want to find the quotations you gave him before. Faced with a bunch of the same titles, emails with company names will stand out! There are many opinions circulating on the internet about the title of the letter, but most of them are basically the same, that is, taking what customers are most interested in as the title. What are the customers interested in? Products, low-priced products, cheap products, which is more attractive? Product, manufacturer's product, which is better? Chicken, chicken provided by KFC's designated supplier, which is more reassuring? Be clear at a glance! Many people are promoting an idea, which also makes many people worry. What should I do if I open a letter and throw it in the trash can? An open letter of mine was sent to the customer's spam email, but the customer replied because the customer really needed the products I provided. When he saw a letter of recommendation from China about this product, it would naturally open, and the content interested him, so he replied! Therefore, sending attractive content and avoiding becoming spam are sometimes a contradiction. See which side we prefer, I won't consider the problem that the first email becomes spam, and take out my most attractive words to attract customers! If the customer does not reply all the time, I will consider whether it has become spam and make relevant adjustments.
After so many years, I have come to the conclusion that few customers will just empty the junk mail and spend a short time browsing. At this time, if your title is attractive, customers will definitely browse your letter!
Body parts are very important. If you seduce customers with your title, customers will enter the mail. If your email can't impress customers, customers won't reply. Therefore, many people pay great attention to avoiding so-called junk words. They can show their emails to customers, but they still don't reply because of the bad content! Content is king! Letter opening: Many people say that simplicity is the main thing, but I generally don't think it is too simple. My open letter is as follows: Title: Manufacturer of * * from China Dear * * (try to have a name), good morning! I'm Beizi from XXX Co., Ltd. We are a professional manufacturer of * * in China with a history of 10 years. Now we are exporting our products to ABC Company in your country. I know you are making * * with our * *. Low-priced raw materials make your products more competitive in the market, waiting for further discussion in your email. Best award signature.
To sum up, my mailbox has the following characteristics: 1. There are no big paragraphs. 2. There are no long sentences and complicated sentences. 3. Try to be consistent with the font used by customers to send emails, such as verdana, and try to use this font when replying. I usually use Arial font as the font for opening letters. 4. Professional and comprehensive, so that customers can know all the information needed for cost accounting with a letter, which is convenient for customers to make a comprehensive inspection. 5. It is essential to analyze customers. Knowing yourself can make your email unique! E-mail signature is your e-mail signature, indicating your identity and contact information. There is one thing to note. Some people want to write what certification they have obtained in the text, which will make the email drag on and be very lengthy. I suggest that these things can be added to the signature
* * * * * * * * * * * * * * * * * * 99 FOBCO general manager of Beizi. Ltd. -CE, Reach, ISO, etc.
Under the signature of every email, there is such a part of the content, swindlers are rampant, and many customers have suffered losses. This special hint will be very effective. I once worked with a client. I sent him a letter, and he replied quickly, saying, I don't need your products, but I want to say that your company looks very professional and considerate of customers. If my supplier told me so, I wouldn't be cheated ~ The customer responded well, so I told him some of my own anti-fraud experience. After chatting for a while, he offered to help me purchase products!