The color of the jersey will affect the performance of the athletes. In recent years, many studies have shown that teams wearing red and yellow jerseys are more likely to win the game than teams wearing other colors. This situation is because red and yellow are one of the most eye-catching colors, and players and referees are more likely to notice this jersey color. Besides, colors can also convey the specific information of the team. Some teams' uniforms are darker, showing a more firm and powerful image, while others prefer bright colors to convey a more cheerful atmosphere.
The color of the team jerseys is also part of the brand marketing strategy. Jerseys can be integrated with the team and brand image through color matching, which can increase the visibility and recognition of the team and brand. Take Owen as an example. He played for Cleveland Cavaliers before coming to Celtic. The colors of the Cavaliers' jerseys are burgundy and yellow, and it is precisely because of Owen's joining that the Cavaliers have attracted more attention. For brand marketing, the color matching of jerseys is also an important consideration. The combination of various colors can be more creative and create a new image.