1, change your mind
Through WeChat sales, the most important thing is that we need to learn to change our way of thinking. In the past, when a customer sold it, the transaction was basically over when the customer bought it, and it was basically over when the customer sold it once. If you want to make more money, you must learn the thinking that a customer sells it to him 1000 times. Earth eggs are high-frequency repurchased products, so learning to lock a customer's repeated consumption is king, and WeChat is the best tool to lock a customer's lifelong consumption.
2. How to promote your own chickens through WeChat?
This problem deserves careful creation by chicken farmers. Why? Because everyone is playing mobile phones now, smartphones are basically equipped with WeChat, and friends circle is open every day, where people are, where business is. Therefore, through a well-built circle of friends, you can directly bring business.
And our chicken farmers will have two extremes. One is that they don't have any concept of architecture, just regard it as a tool for entertainment and chat, and always eat melons. So their circle of friends is often full of junk links flying all over the sky. What should I forward quickly? Delete it if you don't read it quickly. No matter how good the quality of your chicken is in this circle of friends, it will not be recognized. This is like a truth that people want clothes. The other is to know that you can sell goods through your circle of friends and directly regard your circle of friends as a stall. It is full of dense advertising information, which makes people want to close it when they open it, but they can't bear to read it.
Wechat is a social software, and it is more about selling its own personal designs. You can shape your image through your circle of friends. If others recognize you, they will naturally recognize your chicken, so the correct way is to sell 70% of your own products and 30% of your products. The order is reversed, which will be counterproductive.
Friends circle is the best tool to establish trust relationship with customers, so it is very important to learn to manage friends circle. Five basic elements of a good circle of friends:
1, your WeChat avatar
Myth: Put whatever you want and change it frequently. Your avatar shows your professionalism. For example, you can tell at a glance that you are an authentic chicken farmer. For example, some of our customers just hold a chicken and smile, which is very good.
2. WeChat nickname
Myth: in order to occupy the top few places, adding a bunch of A's is particularly offensive and not recommended. Others get a bunch of symbols or something to be cool. Nicknames usually set your real name plus the value provided, so that people can know what you do at a glance. Or your own brand or something.
3, WeChat album cover: some clean and comfortable pictures that can be related to their own positioning.
4. Personal signature: You can set your own motto or position yourself in one sentence.
5. Post content in the circle of friends: create a place for yourself. For example, if we raise chickens, we can often publish some places where we can participate in learning to improve our image, the living environment of chickens, the usual feeding and delivery, and so on. Let customers have an intuitive feeling.