Moutai in the Year of the Rooster is firstly Moutai, and the background is the popularity of Moutai market. With the upgrading of consumption and the demand of craftsman spirit, Moutai, as a typical representative of "ingenuity of domestic products", has been recognized by consumers. The traditional Maotai-flavor craft is called "Khun Sa craft", and "Kun" means the whole craft. Sorghum from the whole grain to the end of the year, nine times of cooking, eight times of fermentation and seven times of wine extraction can be described as "seven times of fine brewing" before it can be regarded as "national boutique"

Maotai-flavor liquor is called "the aristocrat in liquor" by the market, not only because of the low output and high cost in the production process, but also because of the product quality. Therefore, with the existing brand image of Maotai, the national wine, and the additional image of maotai-flavor technology, Maotai is popular, which is the popularization of Maotai in the Year of the Rooster.

1, a single gift box is used for the packaging wine box of the Zodiac Maotai; The wine bottle is a ceramic bottle with luster and bright glaze; Labeling is a baking process that lasts as long as new; Hire a master of traditional Chinese painting to draw the zodiac with calligraphers' inscriptions. The whole product not only embodies the cultural connotation and moral of the traditional Chinese zodiac, but also incorporates the unique elements of Maotai. Ding You's Year of the Rooster Maotai sprinkling bottle adopts a beautiful peacock orchid ceramic bottle, which is light and elegant.

2. The bottle cap is golden, with the word "chicken" on it, which is glittering. Mr. Chen Yongqiang, a master of Chinese painting, specially painted Chen Si for Moutai in the Year of the Rooster. The rooster's corolla is towering, full of vigor and vitality, with black and bright body and strong footsteps, which symbolizes the beauty of good luck, soaring, rising in the east and rising in the west, and the prosperity of the country.

3. The trademark adopts five-star micro-label, and the red word "Kweichow Moutai" is embedded in the gift box and bottle, indicating the orthodoxy of Maotai; The "Ding You Year of the Rooster" seal on the gift box and bottle shows the year of the zodiac and the traces of the years. The calligraphy works on the gift box were inscribed by Hu Qiuping, a contemporary female calligrapher. The whole regular script is free and easy, vigorous and unrestrained, masculine and feminine. It is the perfect combination of China modern liquor culture and traditional culture, with special artistic taste and collection value, and conveys the happiness of Kweichow Moutai.