Three athletes in the sports world have already become household names. When it comes to Yao Ming, Liu Xiang and Lin Dan, basically everyone knows about them. They have performed well in their respective sports and served the country. Competing for countless honors, they also have high national sentiments. During his time in the NBA, Yao Ming helped connect Chinese and American basketball cultures and allowed more people to understand American basketball.

Yao Ming, who became a star in the NBA, actually encountered many endorsement contracts, but Yao Ming did not choose to accept an endorsement contract from a Japanese brand before the Japanese brand offered him a contract worth hundreds of millions, not to mention that Yao Ming’s team The team's home stadium is Toyota Center. Similarly, Liu Xiang also rejected all Japanese brands during his athlete career, and Lin Dan chose to sign with the Japanese brand Yonex for his own reasons.

Lin Dan also expressed his views on signing with Yonex: "In my own opinion, signing with Yonex is not an endorsement, but a cooperative relationship. Our goal is for both parties to work together in their respective fields to make more people fall in love with this sport and to promote badminton." When it comes to Lin Dan signing a contract with a Japanese brand, he also received support from the outside world. After all, sports are a powerful country. Ben, it is also everyone's responsibility to make important contributions to the motherland.

When Lin Dan decided to endorse Yonex, he hesitated for a long time. Originally, Lin Dan wanted to endorse a domestic badminton brand, but Li Ning badminton racket already had a spokesperson and signed a contract, and Lin Dan wanted to To contribute to badminton, Yonex began to contact Lin Dan. In the end, Lin Dan decided to sign with Yonex for 100 million in 10 years, becoming the first player in the history of Chinese badminton to sign a single sponsor, and said that Lin Dan would use it in 2020 Yonex sports equipment participated in the Tokyo Olympics.

After Lin Dan signed a contract with a Japanese brand, there was a heated discussion in China. Many people could not accept Lin Dan signing a contract with a Japanese brand. Many netizens also expressed their support: "Yao Ming and Liu Xiang do not endorse Japanese brands. From a patriotic perspective It seems natural that Lin Dan endorses Japanese brands and feels clear from a personal point of view. "In addition to getting a salary, Lin Dan also expressed a different view. This is also to promote the development of badminton at home and abroad. It can be said that Lin Dan. His ideals are great and he really wants to contribute to badminton. Lin Dan also proved that athletes can create personal business value by putting themselves outside the system. Nowadays, badminton has become an integral part of national fitness.