Too complicated design will hinder communication, so don't appear too crowded in the logo: if you combine green space, flags, lines, golfers, island elements, borders, rings, curved fonts, etc. in one logo, it will become a hodgepodge. In fact, you only need a few elements to design a logo with stronger visual effects.

2? It must stand out.

Thin lines can produce good results as layout design, but they are weak when used on signboards, because: 1) looks unclear; 2) Lines that are too thin are easy to break or even render in various copying processes.

Although the above two signs are very similar, if you stick the signs on the cars driving in the city, the signs on the first car can't be seen clearly at all.

3? It must be able to adapt to various sizes.

Many designers often don't notice this. When designing a logo, they make it big and beautiful, but don't forget that your logo should be applied to many small things. Remember: whether it is applied to outdoor billboards or business cards, your logo should perform well.

If there are too many details in a logo, when the logo is reduced, the elements inside will be blurred (note the logo on the left in the above picture). A good logo should be as shown on the right, and less details will make the logo still perform well when the size is very small.

4? It must be able to accurately convey business characteristics.

It sounds like a cliche, but sometimes when designers secretly admire their creativity, it is easy to forget some common sense things. For an airline, the sign on the right can convey the company's business characteristics more accurately. Although the sign on the left is interesting, it is not difficult to accurately convey the business characteristics of airlines.

5? Must have distinctive features.

Don't be content with the ordinary. Your company is unique, with unique corporate culture and market management characteristics, so you must think carefully when designing logo.

The circle is a very powerful design element.

A circle is easy to produce visual focus, and its smooth edge is more pleasant than a straight line. Of course, don't forget the round intimate partner: the oval.

Avoid using some popular fonts

Unless your company is engaged in some fashionable clothes and the like, the font you choose must stand the test of time. Generally speaking, a low-key font is the best choice, because it can better withstand the changes of the times.

Avoid signs that are too wide or too high.

Some special shapes are difficult to match on some carriers (such as business cards and advertisements). ), it often makes people feel uncomfortable. A good symbol ratio should be about 3: 2. The ratio is similar to that of an ordinary TV screen (1: 1 is not bad).

Match the logo with the name.

If the name is a part of the logo, the two must match perfectly and can be observed in various positions. In the sign on the left below, the sign and text are integrated by extending the white line, while in the sign on the right, the sign is integrated by reusing colors.