1. the connotation of cultural and creative industries

what is cultural and creative industries? The concept of creative industry first appeared in the British Creative Industry Path Document issued in 1998, which clearly stated, "The so-called creative industry refers to those enterprises that get development impetus from individual creativity, skills and talents, and those activities that can create potential wealth and employment opportunities through the development of intellectual property rights." According to David Thirsby 1997, the creative industry has three characteristics: first, cultural and creative industry activities will use some form of "creativity" in the production process; Second, cultural and creative industry activities are regarded as related to the generation and communication of symbolic meaning; Third, the products of cultural and creative industries may at least be some form of "intellectual property rights".

from this, we can know that the so-called cultural and creative industry is to directly transform abstract culture into a "delicate industry" with high economic value. In other words, this is to integrate the originality and variability of knowledge into the culture with rich connotations, so that it can be combined with the economy and play the role of industry. Obviously, this is a process that makes knowledge and intelligence create output value.

2. Classification of culture and related industries

In p>24, the National Bureau of Statistics issued the standard "Classification of Culture and Related Industries" to standardize the statistical work of culture and related industries. Cultural industries include: activities to provide physical cultural products and entertainment products, such as publishing, making and distributing books and newspapers; Cultural services and leisure and entertainment services, such as radio and television, movies and cultural performances; Cultural management and research, such as cultural relics and heritage protection, library, cultural and social group activities, etc.; Production and operation of equipment and materials necessary for providing cultural and entertainment products and services, such as stationery, printing equipment, radio and television equipment, film equipment, etc.; Other activities related to culture and entertainment, such as arts and crafts, design, etc. According to the definition of the Index System Framework of Culture and Related Industries, the industries that focus on press and publication, radio, film and television, culture and art are the core layer of the cultural industry, the emerging cultural service industries that focus on internet, tourism, leisure and entertainment, brokerage, advertising and exhibition are the peripheral layer of the cultural industry, and the industries that focus on the production and sales of cultural goods, equipment and related cultural products are the related layers of the cultural industry.

3. Definition of creative industries

According to the definition commonly adopted by western developed countries such as Britain, Japan, South Korea, Hong Kong and Taiwan, creative industries are "activities that create wealth and employment opportunities by excavating and developing intellectual property according to individual creativity, skills and genius". According to this definition, creative industries include advertising, architecture, art and antique trading, handicrafts, design, fashion, movies, interactive leisure software, music, performing arts, publishing, software, television, radio and many other departments.

Creative industries in developed countries

Creative industries in developed countries can be defined as creative content-intensive industries with independent intellectual property rights, which have the following three meanings.

(1) Creative industry comes from creativity and intellectual property, so it is also called intellectual property industry.

(2) Creative industries come from the blending of technology, economy and culture, so they are also called content-intensive industries.

(3) Creative industry provides a fundamental cultural environment for creative people to develop their creativity, so it is often used interchangeably with the concept of cultural industry.

In developed countries, with the development of industrialization and the progress of post-industrial society, the proportion of creative people in many fields, including education and R&D, culture and finance, is increasing. Where these people like to work has become the primary issue to be considered in urban and regional development. In the past, people worked in one place, spent a lot of time on their way to and from work, changed jobs frequently just to get closer to home, and only traveled and relaxed in another place when they were on vacation. At present, the pace of work is fast, so we need to relax nearby after work, and even "going to work is a kind of enjoyment, and work is a holiday." Many office workers in developed countries believe that where to work (work place) is more noble than which company to work for (company boss). In this sense, the actors in cities and regions are not only enterprises, but also people in enterprises. The location of economic activities is people's favorite location, and the strategy of enterprises and cities and regions is also people's strategy.

In 22, Professor Florida of Carnegie Mellon University in the United States used the evidence of location choice of creative people in the United States to show that it was the location of companies that attracted people in the past, but now creative people attract companies. The company will move to a place where creative people are willing to live. His research shows that creative people in the United States like to live in cities that rank high in terms of technology, tal-ent and relaxed and pleasant environment (so-called "3T").

therefore, the city should be upgraded from an efficient city to a creative city, and a pleasant and happy environment, that is, a fashionable cultural living environment, is necessary for a creative city. In this way, the cultural industry naturally blends with the creative industry. That is to say, the third T (relaxed and pleasant environment) of the 3T factor is inseparable from the creative cultural industry. In this case, cultural industry, as the demand of creative people to develop creativity, often becomes synonymous with creative industry. However, it should be noted that the creative industry cannot be equated with the cultural industry, but the connotation of the creative industry and the cultural industry are intertwined.

4. Creative industries, products and services (in the UK)

1. Advertising consumer research, customer marketing plan management, consumer taste and response identification, advertising creation, promotion, public relations planning, media planning, purchase and evaluation, and advertising material production.

2. Architectural design, plan approval and information production.

3. Antique trade in art and antiques, including: painting, sculpture, paper works, other arts (such as weaving), furniture, other mass-produced products (such as pottery, glass products, dolls, toy houses, advertisements, packaging materials, etc.), women's dress design (including jewelry), textile raw materials, antiques, weapons, bullet-proof cars and metal products.

4. Creation, production and display of craft textiles, pottery, jewelry/silverware, metal, glass, etc.

5. Design consultation (services include: brand identification, corporate image, information design, new product development, etc.), industrial parts design, interior design and environmental design.