Not scarce. As a community shopping platform, Xiaohongshu attaches great importance to creating a beautiful, authentic and diverse community atmosphere. A lot of content in the platform comes from the real sharing of real life experiences, which is more practical and functional, and lays the foundation for users' trust. The users of Little Red Books are not only consumers, but also sharers, and they are also partners in "planting grass". No matter ordinary people, stars or brands, they can show and express themselves in Little Red Book.