Picasso never waited for others to buy his own paintings. Instead, they hype themselves in various ways to enhance their reputation, but attract others to buy paintings. In today's words, Picasso is a person who knows the brand. So how did Picasso build his personal brand? Picasso is Spanish. When he first arrived in Paris, Picasso was unknown and didn't know anyone. He hired several college students as buyers, wandered around major painting shops in Paris and asked his boss, "Excuse me, are there any Picasso paintings here?" "Excuse me, where can I buy a painting by Picasso?" "Has Picasso arrived in Paris?" In the long run, the owner of the painting shop became more and more familiar with the name Picasso. When the time was right, Picasso came to major painting shops in Paris with his paintings. Shopkeepers rushed to buy Picasso's paintings. Picasso became famous in one fell swoop.
Picasso was very confident in his ability, so he promoted his popularity in advance. Create an "illusion" that you are already hot. Although I played a little trick at first, I really made myself popular in the end. Picasso not only hyped himself, but also was a very business-conscious painter. In the 20th century, people paid cash for things, but Picasso didn't. He usually writes a signed check to the shopkeeper. And signed the check. The shopkeeper is also very clever. Instead of going to the bank to change this small amount of money into cash, it is better to frame it and put it in the store for window dressing. The star effect not only promotes shops, but also Picasso. Picasso became more and more famous in Paris when more and more shops began to do so.
Picasso is not only an artist with exquisite painting skills, but also a businessman who knows the way of marketing. When Picasso sells paintings, only one dealer is allowed to enter his studio at a time, and everyone else is waiting outside. In the studio, Picasso carefully explained the creative background and the story in the painting to the painters, which attracted their interest in the painting, thus indirectly enhancing the value of the painting. As art dealers don't know each other, it is inevitable that there will be various speculations, and the value space of paintings will rise invisibly. Using information asymmetry, painters are suspicious of each other, forming competition and raising the selling price.
This is Picasso's business wisdom. In the end, Picasso not only successfully sold his paintings, but also sold them at a good price. The reason why Picasso's works are super hot lies in the artistic value of the painting itself on the one hand, and the brand value on the other hand. The word "Picasso" itself is a golden signboard.