He smelled business opportunities.

I first met Jiao at 2: 30 p.m. on July 8. At the gate of "Shoe Dog Station" in Wangdong Market, he got off a car with Michael Jordan logo. He said with a smile that basketball and sneakers are probably indispensable in this life.

The "Shoe Dog Post Station" store is not big, and there are repaired sneakers to be mailed in the basket at the door. On one wall, Michael Jordan wearing Chicago Bulls No.23 jersey is hand-painted; On the other side, the shoe cabinet against the wall is full of basketball shoes to be repaired, and the words "Shoes and dogs are a wall, a suite in Zhengzhou" are written above the wall. For this seemingly joking statement, A Jian and A Biao, disciples from Guangdong in the store, were deeply touched.

"Aunt cleaned the room yesterday and threw away my shoe box. She thought the shoe box was rubbish and helped me get rid of it. She doesn't know that my shoe box is worth 5000 yuan. " Seeing everyone's incredible faces, A Jian took out his mobile phone and opened a trend online shopping App, with the clear price tag of this pair of limited edition Nike Dunk series sneakers: the price tag with original shoe box 19999 yuan, and the "only for sale" without shoe box 14000 yuan!

With the help of social networks and big-name stars, sneakers have become hard currency in the eyes of young people, and limited-edition sneakers are as sought after as luxury goods.

"A pair of signature sneakers costs 1000 yuan, but once the air cushion is damaged and the sole is worn, the upper will not wear well." People who often play basketball know that the concrete floor of the basketball court is very unfriendly to the sneakers, and often the soles will be worn to varying degrees after several games. Jiao Hua said less, whenever I hear the friction between the sole and the concrete floor, "my heart is bleeding."

Why can't worn soles be repaired and regenerated? 20 18 Zhengzhou still can't find a formal business place to repair basketball shoes. If you want to repair shoes, you can only send them to other places. Looking at Kobe Bryant's sixth-generation basketball shoes, which were killed in the concrete floor and reluctant to throw away, Jiao smelled business opportunities.

Zeng repaired shoes

He lost his friend 1000 yuan.

Jiao graduated from Henan Polytechnic University majoring in automation on 20 17. After graduation, I worked as a management student in a famous enterprise in Zhengzhou. After graduation, the monthly salary is 8000 yuan, which is already a high-paying family.

In the second half of 20 18, Jiao Mengsheng came up with the idea of entering the shoe repair industry. In order to have more time to learn the skills of mending shoes, changing colors and renovating sneakers, he simply left the above-mentioned enterprises and applied to Zhengzhou Institute of Technology as a counselor. Although the monthly salary became 3000 yuan, he got more abundant study time as he wished.

At first, Jiao Huashao learned the skills of mending sports shoes through the video. Theoretical knowledge is learned from the internet, and it is difficult to operate it in practice. Because there are no customers, he can only practice his hands with his friends' shoes.

"I told him that I would help you renovate your shoes for free, and they would be as good as new." However, the reality is cruel after all, because the color of patent leather material is difficult to fill, and there is also a lack of practical experience in repairing sneakers. This pair of navy blue AJ 1 1 has uneven color after repair, and the upper is dyed.

"I lost 1000 yuan to make up for his loss." AJ 1 1 was put in the most conspicuous position in his shop, reminding him at all times that the repair and renovation of sports shoes is a craft that requires excellent theoretical knowledge and practical experience.

On June 20 19, 1 year, Jiao went to a shoeshine shop in Guangdian South Road, Zhengzhou City to study leather care. The store confiscated tuition and he didn't get paid. "Apprentices only work for free, and I will be satisfied without tuition."

In July, when the summer vacation arrived, Jiao had more time to study. He is going to travel to Panjin, Liaoning. "There are many workshops to repair sports shoes in Liaoning." During my study in Panjin, Liaoning, Jiao absorbed the nutrients around him like a sponge, and soon mastered the core technologies such as changing soles, changing air cushions, darning uppers, changing colors and changing skin.

With the technology, it is necessary to solve the problem of raw material supply. Putian, as an important town in the footwear industry, is a must-see place for Jiao Hua. At that time, he went there to look for reliable raw materials for sneakers as soon as he had time.

From September, 2065438 to September, 2009, I have completed all the accumulated coke before starting a business. I decided to quit my job as a counselor, registered a company, moved to a new studio, and started a business.

Togtoh crosses Tik Tok.

Repair 5000 pairs of sneakers in two years.

Entrepreneurship is a pleasant process for Jiao to turn his hobby into a career. Because he loves basketball, Jiao made many friends. After the opening of "Shoe Dog Station", friends naturally became customers and referees. Several universities around also provided stable customers for shoe stores, and Jiao's business was very good at the beginning of his business.

The good times didn't last long. The sudden epidemic has pressed the pause button for the whole society, the opening of colleges and universities has been postponed, and Jiao's business has been hit. Inspired by the live broadcast, Jiao started the anchor road of "network cultivation", from an ignorant little white to an anchor dog brother who calmly answered various questions about sneakers from netizens in front of the camera.

"Now there are four or five hundred people watching every live broadcast." Jiao said that the network business has become the main source of business, which also helped the small studio survive the COVID-19 epidemic.

During the interview, there was a constant roar in the operation room of the studio. Jiao's father is very busy. He is wiping the soles of his shoes with spilled glue. "I'm too busy at all. There are still forty or fifty pairs of shoes to be repaired today and shoes to be delivered tomorrow. "

While speaking, Jiao's father put a pair of sneakers with new soles into the air pressure machine. "Boom!" The air pressure machine made a loud noise. As soon as it was opened, a pair of "new shoes" reborn from the fire came out. The replacement cost of this pair of shoes is 180 yuan, and the repaired new shoes can be packaged and sent back to the owner the next day. Since opening the store, Jiao has repaired more than 5,000 pairs of sports shoes, and his monthly income has stabilized at more than 20,000 yuan.

The live broadcast in Tik Tok brought tourists and students to Jiaohua Shao. A Jian and A Biao came from Guangdong a month and a half ago to learn from their teachers. The tuition fee is 5000 yuan per person. "I am in the business of selling basketball shoes. After I learn how to repair shoes, I will sell and repair shoes, and the service will be more diversified. " A Jian said.

Adhering to the craftsman spirit

He tried to repair other people's stories.

More than 5,000 pairs of sneakers are more than 5,000 stories.

Last summer, a girl in her twenties pushed open the door of "Shoe Dog Post Station" on a hot afternoon. "She was anxious to ask me if I could repair AJ 1 1 in her hand." Jiao saw that the shoes were in poor condition, the heels and uppers were badly worn, and the air cushion had collapsed, which took a lot of effort to repair. Looking at the girl's anxious appearance, Jiao knew that these shoes had special significance to her.

In the next month, Jiao tried to repair shoes by shaving, coloring and cleaning. When the girl came to get the shoes, she burst into tears when she saw the new shoes. "She said that these shoes were her favorite sports shoes that Dad bought for her before his death. It's like dad never left. " Jiao Hua said with less emotion: "What I repaired is not a shoe, but a story."

From young people to new craftsmen, Jiao's persistence paid off. Not long ago, some investors came to seek cooperation, and Jiao had a blueprint in his heart: "I want to build sports shoes into a standardized assembly line to make this industry more formal and prosperous."

Source Henan Youth Times

Reporter Li Gang Trainee Reporter Zhang Zhiyu/Wen

Editor Yang Yang

Audit Tian Zhen