Since entering China, Cadillac has made breakthroughs in products, services and brand marketing, and has gradually become a favorite brand of luxury car consumers in China. By 2004, Cadillac had 6 products and 23 models, covering many market segments such as mid-level luxury cars, high-performance luxury sports cars, mid-level luxury SUVs and full-size luxury SUVs, with more than 65,438+000 authorized dealer outlets, covering more than 80 cities and regions in China.
At present, Cadillac has more than 200 dealers and after-sales service networks in China, covering more than 0/00 major core cities and regions in China/KLOC, but most of them are concentrated in first-and second-tier cities. Andries, global vice president and marketing director of Cadillac? Shaf said: "The growth rate of luxury car market in first-and second-tier cities will stabilize, and new growth points will appear in third-and fifth-tier cities." ? According to the plan, by 2020, Cadillac dealer network will increase to 300.