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In what year did Cadillac brand enter China? What marketing work or advertising have you done for several models in China?
On June 7, 2004, Shanghai General Motors released the Cadillac brand.

Since entering China, Cadillac has made breakthroughs in products, services and brand marketing, and has gradually become a favorite brand of luxury car consumers in China. By 2004, Cadillac had 6 products and 23 models, covering many market segments such as mid-level luxury cars, high-performance luxury sports cars, mid-level luxury SUVs and full-size luxury SUVs, with more than 65,438+000 authorized dealer outlets, covering more than 80 cities and regions in China.

At present, Cadillac has more than 200 dealers and after-sales service networks in China, covering more than 0/00 major core cities and regions in China/KLOC, but most of them are concentrated in first-and second-tier cities. Andries, global vice president and marketing director of Cadillac? Shaf said: "The growth rate of luxury car market in first-and second-tier cities will stabilize, and new growth points will appear in third-and fifth-tier cities." ? According to the plan, by 2020, Cadillac dealer network will increase to 300.