Let's summarize the process of selecting keywords in the search marketing process.
Source of keywords As small and medium-sized enterprises, we can obtain keywords in several ways: first, the product name and alias of the enterprise itself; Second, add product names in the area, such as Shanghai microwave therapeutic instrument; Third, the name of the enterprise; Fourth, consult the keywords that enterprise personnel may use; Fifth, keywords that may be misspelled; Sixth, keywords used by competitors' websites; Seventh, ask and answer key words, such as the price; Eighth, analyze the visit logs of websites; Ninth, ninth, use keyword tools, such as Baidu related search and Google keyword tools.
Classification and editing of keywords We have listed many keywords in this paragraph through the first step, but should we put all the keywords on it? No, we must classify keywords. Generally speaking, as small and medium-sized enterprises, the first category is product keywords, the second category is sub-product keywords, for example, the company is engaged in B-ultrasound machines, so B-ultrasound probes can be classified into this category, and the third category is information, such as product prices and technical data. The fourth category is related to the long tail category, such as spelling mistakes. When choosing keywords, please pay attention to several principles. The first is relevance, which means it must be related to the content of your web page. The second is to meet the user's search habits. The third is that the scope should be moderate, focusing on consumer groups. The fourth is to use a certain degree of user attention, which is too unpopular to be searched.
The keywords of small and medium-sized enterprises are usually product-oriented, so according to the title length of the page, we usually choose 2 to 5 keywords from the first category as the first-level keywords according to their importance, of course, the total length should not exceed 30.
In the second category, two to five keywords are also selected as secondary keywords.
By analogy, the third and fourth level keywords are listed, and all the keywords that are not selected are regarded as the fifth level.
Especially product keywords, you should set them from the customer's point of view, and some of them may be familiar names.
For example, the bamboo charcoal fiber yarn I sell is officially classified as "functional fiber". Of course, I can also use "yarn" as the key word, but the customer is not necessarily very professional. Some people will use "bamboo charcoal yarn" or "bamboo charcoal fiber yarn" to search, while others will use "cotton yarn" or "yarn" to search. It's worth pondering again and again to see how you grasp it.
Last time, Mr. Wang from Ali gave an example in the training activities of integrity communication: customers in Shandong and other places rarely or never look for "plug-in" because we are not familiar with the product names or keywords used by these customers, and usually use "power converter" and "pull board", and no one uses "plug-in" as the keyword. If you make this product, use "plug-in" as the key word.
We can write articles according to keywords, but the density of keywords should not be too high, but within 10%.
This is a preliminary process of selecting keywords. Of course, after the start of search marketing, it is necessary to monitor keywords and make some appropriate adjustments to make those keywords with large search volume get better rankings.
1
For the website or Wangpu, it is to set the product name and the corresponding keywords, mainly to choose the appropriate keywords. Settings are not too particular, according to the characteristics of the website. For example, when Ali Store publishes product names, the keywords should be at the end and the front are modifiers.
2
When publishing an article on a forum, search engines are most concerned about the keywords appearing in the title of the article. Of course, the pen name is more important. You can put the keywords in your signature file, which will have great effect, followed by the keywords appearing in the article.
Friends can make reasonable use of it according to their own situation.
Because it is forbidden to publish advertisements in forums, business friends should insert their own keywords in normal exchange of experience. For example, in my shared articles, many of them are "bamboo charcoal fiber yarns".
three
Blog is the most widely used keyword at present. One is that there are not so many restrictions on blogs, and the other is that search engines prefer blog keywords.
You can use keywords in your blog.
(1) The name of the blog can be changed according to your key. My blog used to be called "Bamboo Forest Sambo Blog", but now it has been changed to "Bamboo charcoal fiber marketing blog" according to the need, for the keyword "Bamboo charcoal fiber".
(2) Everyone already knows the importance of pen names to search. When searching for your pen name, there will be a lot of blog articles, but unfortunately the pen name cannot be changed.
So you can't set it.
(3) Blog introduction is the signboard of your blog. You should put what you do and key words on it.
(4) Blog article directory, you can put all keywords in the blog directory and write corresponding articles in this directory.
(5) The setting of blog post tags is also very important. You can set keywords as related article labels.
(6) Similarly, there is the problem of setting keywords in the title and content of the article.
After you consider the above seven places, write more articles, and your keywords will soon be on the search engine.
The influencing factors of SEO ranking in search engine optimization have long wanted to sum up the knowledge points of SEO technology currently mastered, and list out what aspects to start with in SEO for search engine ranking optimization, which will certainly help many SEOER; It happened that I met Chris today.
Dl summed up 49 factors of SEO optimization, so, combined with my own understanding of SEO and experience in SEO, I listed five major items, namely, three strategies of SEO optimization and several aspects of being friendly and bad to search engines, so I got this article, which may not be comprehensive, and some factors may be outdated or not meet the standards of search engines.
(a) keyword optimization 1
The URL contains the keyword 2 to be optimized.
Absolute matching and relative matching of keywords to be optimized in webpage title 3
Absolute matching and relative matching of keywords to be optimized in meta tags 4
Absolute matching and relative matching of the core content of the web page 5 keywords are optimized.
Using < H 1 > tag to optimize the title of web page content 6
The first paragraph of the main content of the web page begins with the keyword 7.
The main content of the webpage is in paragraph format, and each paragraph is optimized for different combined keywords. If possible, each paragraph begins with a keyword.
eight
Display of related content: Set up a related content display area under the core content of the webpage, select the title of the article containing the keyword and give it a link, and provide it to the user to optimize the keyword area (free imagination) 9.
The keyword 10 appears in the comments.
Appropriate special treatment (bold, red, italic, etc. ) For the keyword 1 1
Key pictures (content area, related content area, key pictures, etc. ) A reasonable ALT text containing keywords 12 should be given in the webpage.
The image name contains the keyword 13.
The domain name contains the keyword 14.
The directory name contains the keyword 15.
The file name contains the keyword 16.
The website channel or column name contains keywords (2) website structure optimization 1
According to the website positioning and content design structure 2
Choice of bipolar domain name and first-level directory 3
Consistency between physical structure and logical structure of website 4
Design website content according to logical structure
Reasonable breadcrumb navigation design
Search engine-friendly web page layout design 7
Code standardization in web page making (tag design of effective information block, rational use of JS code, embedding of CSS file, code simplification) 8.
Rule 9 for using absolute and relative URLs
Anchor text design of text link 10
How to aggregate web page content into a website theme 1 1
Give priority to the HTML code of the core content of the webpage (3) Reverse link optimization 1
Number of reverse links: Generally speaking, the more the number, the better the keyword ranking, and the number of entries is 2.
The trust of importing linked web pages is high 3
The theme content of the imported linked web page is closely related to the content of the linked web page.
The web page pointed by the import link has specific content 5.
There is a keyword 6 in the anchor text of the reverse link.
There is a keyword-based combination word 7 around the anchor text of the reverse link.
The import link is established in the core content area 8 of the reverse link webpage.
The duration of the import link is generally 3-6 months.
The value of one-way link is higher than that of reciprocal link 10.
The export link of the import link page itself is less than 100, and the best reverse link comes from the content area of the external content page: 1 1.
Backlinks are best from different IPS, and sites with the same IP should not cross-link 12.
The growth frequency of reverse links should not be too fast, but should be gradually increased, especially the related text links (4) absolutely forbidden operation 1.
Accumulate keywords 2 in the content area, keywords and alt of the web page.
The anchor words of reverse link and intra-site link are the same.
Use CSS or background color to hide content 4
Using JavaScript to jump, it is recommended to use 30 1 to jump to 5.
Web pages under the same ip directly exchange a large number of links 6
Door pages and cloaks, who induce search engine crawlers 7.
Placing adult content, illegal drugs, gambling-related content 8
Frequent change of IP address 9
The export link contains SEO cheating website 10.
Join the link farm or link exchange website 1 1.
Use the punished domain name 12.
The website is built on the punished IP. (5) Need mature SEO factors 1.
Each page in the website has a different title, keywords and description2.
The home page, columns page and content page use the same template 3.
Ensure that every page in the website can only be accessed through a unique URL on the network.
Try not to design the homepage as a single picture and Flash5.
The navigation bar of the website uses text links, and try not to use FLASH technology or JAVASCRIPT technology.
If the navigation bar of the website uses pictures, remember to use the keyword ALT tag 7.
Try to refer to CSS and JS files in the area instead of writing JS codes or styles in the web page.
As long as it is technically feasible and won't be too troublesome, don't use JS to display the content in the webpage, especially the core content area and URL list area 9.
Be able to determine the theme of the web page, and don't mix too much content completely irrelevant to the theme 10.
Tidying up the site directory, cleaning up useless web pages and keeping the directory clean are prerequisites for a good site, and are also indicators for evaluating whether the site is managed (1 1).
Anyway, put a robot.
The txt file is in the root directory of the site, whether you can write it or not, even if the file content is empty.
Keyword selection skills In the process of making an offer, keyword selection is a very important step.
Why? Because the quality of keyword selection will affect the customer's attention to information.
Therefore, as a businessman, we must know how to analyze effective customers to plan and choose the key words of products, so as to further enhance the profitability of the market! First of all, let's look at the principle of selecting keywords: 1. Don't choose words too broadly. Many customers are looking for keywords that are too broad. For example, computer companies should optimize the word "computer" and advertising companies should optimize the word "advertising".
Keywords that are too broad are too competitive. Even if it ranks first, the purpose of users searching for such words is not clear.
Search the computer. Is his purpose to buy a computer? I don't know! However, the traffic brought by these words is very poor, and the possibility of converting them into orders is also very low, so the efficiency of such overly broad keywords is very low.
The selected keywords should be specific and targeted. For example, a computer company can set KWS as: brand+model+product name.
2. Think from the user's perspective. From the customer's point of view, what keywords will potential customers use when searching for your products? For example, if you are the key word of a mobile phone, you will naturally think of Nokia, Samsung, Motorola, Sony Ericsson and so on. The real way of thinking of users is not necessarily the same as that of merchants.
For example, ordinary customers may not be familiar with some technical terms and will not use them to search, but people who sell products think these words are very important.
So when choosing keywords, you should do some research, such as asking relatives and friends outside the company what words they will use to search for such products.
Choose the keywords that are searched the most times and have the least competition! 3. The keywords should not be "cold" or too cold. It is relatively easy to get a good ranking, but the number of customers introduced will be much less. This situation should be avoided as far as possible.
4. Relevance of keywords There is a strong correlation between keywords and content, and the overall content needs to reflect the keywords of the product.
5. Expand the keywords into a series of phrases, such as: marketing → network marketing → network marketing management II. Keyword selection method 1. List some key words according to the understanding of the industry; 2. User experience, investigating keywords that users like to search (ask friends, ask customers); 3. Find relevant keywords according to the "related search" provided by the search engine; 4. Use keyword tools provided by search engines, such as GOOGLE keyword tools; SEO keywords optimize density and distribution 1. Control the number of keywords: it is best to have no more than three keywords on a page, and it is best to have one keyword, and then all the content is aimed at this core keyword to ensure a reasonable keyword density.
Search engines will also think that the theme of the page is clear.
Second, keyword density: it is the proportion of all words in a page, which plays an important role in the optimization of search engines.
The keyword density is generally 5% to 10%, and it may be too high or too low if it exceeds this standard.