FBA is Amazon warehousing and delivery. It means that Amazon sellers prepare their own products to Amazon's overseas warehouses in advance. After the buyer places the order, Amazon is responsible for delivering the goods in the Amazon warehouse directly to the customer. Amazon is not responsible for transporting goods from China to overseas warehouses. Of course, you can also choose Amazon's first-haul service to transport goods from China to overseas warehouses.

FBM means self-delivery. It means that after the customer places an order, the seller transports the goods to the Shenzhen Logistics International Transfer Warehouse, and then sends them to the customer through international logistics. 2. Comparison of the advantages and disadvantages of FBA and FBM

1. Advantages and disadvantages of FBA

l The delivery time is short, the local warehouse delivers goods, and the time for the goods to reach the customer is short.

l Improve the Listing ranking. The FBA model can display the seller's products in the golden shopping cart, which helps to increase customer trust and facilitate transactions.

l The transaction cycle is short, and the speed of logistics determines the length of the transaction cycle.

l 24/7 Amazon customers

l Need to stock up on goods

l The cost is high

2. FBM advantages and disadvantages< /p>

l No need to stock up on goods. Customers place orders before purchasing and shipping

l No financial pressure

l Packaging, labeling, and contacting logistics companies are cumbersome< /p>

l The transaction cycle is relatively long

3. How to reduce the cost of FBA and FBM

1. FBA

l Choose the appropriate FBA head Choose the first leg according to the actual situation to reduce costs

l Reasonable distribution and consolidation, make full use of container space

l Maximize the use of one warehouse and avoid unnecessary sub-warehouses Will incur high logistics costs

l The actual quantity should not be too saturated when shipping

l Combine multiple logistics operations and choose the most appropriate logistics method for each region

2. FBM

l Cooperate with logistics companies to facilitate long-term transactions and seek discounts

l Optimize packaging methods and improve the internal packaging combination of packaging boxes

l Combine multiple logistics methods to select the most appropriate and affordable logistics method according to the product

l Product combination sales, increase product packages, increase sales, and reduce shipping costs