As we all know, the most widely used channel for foreign trade salesmen to communicate with customers is email. E-mail is an indispensable tool in foreign trade business, so it will be of great help for some novices to master the skills of replying to customers by e-mail.
First of all, unconventional email topics
When the salesman receives the inquiry, if it is judged to be a valuable guest, then we must spend some time on the title of the email, and strive to be novel and attractive.
For example: 1, the certificate of direct product certification is on the title: mask (CE, FDA, BFE); 2. The title directly reflects the price: mask (ce, FDA, BFE)-USD10.00; 3, the indication is the best: the best price list of the mask. The main content should be focused. When introducing your company, you should be concise and highlight the key points. Clever use of electronic catalogue and price list; ; Highlight product performance and various product certifications, and accurately grasp one point, that is, don't be too lengthy, otherwise the extremes will be reversed.
In addition, don't rush to quote at first. Understand the customer's needs, and make a cautious quotation after reasonable analysis and classification. You can use pictures to make a quotation, and you can send pictures of the company's products to customers, especially those who don't understand English communication. The simpler the way, the easier it is to understand.
Second, set reply templates in different categories
1, this refers to the understanding of different customers, summarizing their countries, needs, cooperation intentions, etc. Customers with different prices make different template inquiries. Don't be stereotyped. Template settings should be easy to understand and illustrated.
2. The quotation pays attention to practice 1. For the customers who give feedback at the beginning, give a gradient quotation, such as setting MOQ. What is the price of the minimum order quantity? What's the price of bulk goods? What's the price of the whole container? What is the annual cooperation price? Talk about mold cost and so on. The mold fee can be refunded, but it is not in cash, and the sample fee is charged for returning the product. How to deal with free samples? For our cheaper products, we can avoid the sample fee, but we need to pay the express freight! 2. What must be reflected in the quotation email: product model and configuration (preferably with picture description); Quote customers according to the ordered quantity; Port of destination information (FOB, CIF, etc.). ); The validity period of the offer.
Third, choose the first time to reply.
The first time mentioned here does not mean to reply immediately after receiving the email, but to reply according to the buyer's working hours. It is best to send the reply email within one or two hours before the buyer goes to work, so that the reply email will not sink to the bottom of the buyer's mailbox, which can increase the probability of the buyer's reply email.
Four. Detailed signature
The signature should be as detailed as possible, including company name, telephone number, fax number, address, email address, main email address and backup email address. Foreign trade is a process of repeated, long-term and hesitant analysis, counter-offer and follow-up, but as long as we persist and master the methods, we can get benefits; It is also important to have confidence in your own products, so that you will have confidence when pushing products with customers.