1. Consider the venue from the scale of the new product launch conference.
What is the number of guests attending the meeting? 1-50, 50- 100, 100-200, 200-500, more than 500. The number of people can basically determine where the activity is suitable (for example, 1-50 people are suitable for hotels, clubs and resorts. Not suitable for art galleries and scenic spots. More than 500 people are suitable for art galleries and resorts, not for clubs. The basic venue is suitable for 100-300 people), so the organizer should first consider the number of people invited, and choose a suitable venue according to the number of people, so as to avoid waste caused by too large venue setting and congestion caused by too small venue.
2. Consider the venue from the product type of the conference.
Each industry has its own characteristics, of course, it can also be considered in combination with the element characteristics of this new product.
3. Consider the site from the cost budget.
1-50,000, 55438+0,000, 10- 15,000, 15-200,000? The budget can basically determine where the activity is suitable (for example,1-50,000 is suitable for clubs and art galleries. 5-65438+ 10,000 is suitable for 4-star hotels, clubs and resorts. 1.5 million or more is suitable for 5-star hotels, senior resorts and scenic spots)
4. Consider the site from the transportation cost.
Will the guests attending the new product launch come by themselves or will the organizers arrange the vehicles in a unified way? If you come by yourself, you usually choose a place with convenient indoor transportation, near the ring road or near the subway. If the organizer arranges vehicles in a unified way, the venue is generally chosen in a beautiful environment, which reflects the originality and uniqueness of the organizer.
5. Consider the venue from the service provided.
(1) Does the overall decoration style of the venue meet the requirements of this activity? Can the length, width and height of the venue meet the requirements of the activity? Can the check-in area and rest area meet the requirements of the activity?
(2) Does the venue provide VIP lounge, tea, flower arrangement and VIP parking space free of charge?
(3) What are the charging requirements for construction time, rehearsal time, official use time and site deposit?
(4) What is the electricity available at the site? Are the stage, sound, projection and other equipment provided free of charge?
(5) Are the entrances and exits of the site clear for equipment transportation?
(6) Are there any special protection requirements for carpets or floor tiles?
(7) Does the venue for the event require fire inspection and security measures?
(8) What are the fees and standards for tea breaks, dinners and buffets provided by the venues?
Note: When choosing the venue for the new product launch, we must conduct on-the-spot investigation and comprehensively consider the above five aspects. Basically, you can pick out 2-3 venues, and then combine their advantages and disadvantages to choose the most suitable venue for this new product launch.
Please pay attention to the venue rental for the press conference.
1, keep an eye on your requirements and budget.
When renting a venue, we must first pay close attention to the conditions we have set, and then discuss the rental fee with them after the venue meets our conditions as much as possible. Don't just pay attention to your own needs and ignore the budget. This is the most reasonable booking method, which not only meets the demand for the venue, but also achieves the highest cost performance of the whole venue.
2. There must be no less appointment contracts.
The contract is always the most powerful guarantee for both parties in the lease relationship. Don't think that you won't go back on your word after oral negotiation, especially in large-scale event venues. It is best to indicate the person in charge of each link, so as to avoid problems at the press conference and find the person in charge.
On-site layout of new product launch conference
1. Equipment and articles: main desk and press gallery layout, reception desk, Yi Labao, tablecloth, microphone, audio power supply, camera, signature book, signature pen, business card and drinking water.
2. Background layout: The design department completes the design.
3. Site layout, etc. : set up a sign-in desk, welcome guests to the scene, arrange colored balls on the spot, and display books in a centralized way (new and old sets)
On-site layout of new product launch conference
1. In the lobby of the main entrance of the hotel, receptionists wear company ribbons to welcome guests, and signs are set up to indicate the venue, lounge, award-winning places and so on.
2. Guest reception: There are two receptionists, who are responsible for registering guests and distributing meeting standard information packages, attendance cards, enterprise picture books, etc.
3. There is a gift desk at the reception desk, and the receptionist issues gift certificates to the check-in personnel, and there are two etiquette guides.
4. There are many X sets and many large-scale advertising billboards for new products at the entrance of the hotel and the entrance of the conference hall.
5. Spray painting will be held as the background wall of the main venue, and product display tables will be placed on both sides of the stage and covered with curtain cloth. The company logo will be posted on the front of the podium, on which notebook 2, microphone 2, flowers 2 and projection 2 will be placed.
6. Two flower baskets are placed on both sides of the rostrum of the venue, and two platforms are placed on both sides of the front desk of the corridor for product display.
7. The podium and each table are numbered and labeled. There are cups and purified water on the table, and the folder DM is covered with the back cover and VIP name label.
8, corporate promotional videos or documentaries and product promotional slides.