1. As a world diving champion, Liu Tian has a high reputation, a wide market popularity and a fan base, and the brand expects to expand its brand exposure and attractiveness.
2. The public image is pleasant, which conforms to the brand positioning and target audience, effectively conveys positive, healthy and positive energy information, and enhances the brand's recognition and attractiveness.
3. The popularity is high, which makes her endorsement more valuable in the market, and the brand can gain more market share.