1. Clarify the target audience: Clarify the target audience to help them better understand what they are interested in and what they want to establish contact with them.

2. Highlight personal brand: in personal profile, highlight personal brand and characteristics. It can include personal style, professional field, hobbies, etc.

3. Emphasize unique selling points: among many creators, we should find unique selling points. It can be professional knowledge, unique perspective, rich experience and so on.