As we all know, at the beginning of a new website, there was no visitor flow, and then the external link played a great role. As the big boss of SEO said, "With the external chain, there will be the Internet", which shows the importance of external chain construction in website promotion. So what is the outer chain? Simply put, it is to import a link to your own website on someone else's website. For a simple example, you can add it through articles on Sina blog, so as to import links to my website. External links can increase the traffic of your website, increase the visit probability of your website, and can be used by search engines to update website snapshots, carry out PR, weight, improve rankings and so on. Generally speaking, external chain construction is a means and method of website marketing. Henan Construction Station Company is here to share with you several ways to make external links.
1. Blog link
Blog link can be divided into two ways: self-built blog and blog message. Now there are many large platforms, such as Sina, Sohu, Blog Bus and He Xun. , you can set up your own blog for free. It is recommended that you can buy a blog account in a treasure, which is very cheap. After you buy it, make these corresponding settings, update one or two articles and put them on the external chain you want to send. Then there are blog messages. Blog message drainage, seo veteran must know Lu Songsong. His website first left messages on major blogs, attracting a large number of bloggers to pay attention to him.
2. Multicast video websites
It is still very reliable to link videos, because videos are very easy to review now. Adding links to plain text will be collected by a large number of websites after a large number of implementations. Some small video websites can also add links in the title of plain text. Of course, weighting the message will be very high. Here is a website, the first video network. The news is too simple and too fast. You can leave anchor text links in html code.
3. Libraries and online disks * * * Enjoy
Find some high-quality articles on the Internet, arrange them, add them to our promotion link address, and then upload them to major libraries and online disks. The title must be written as a long-tailed keyword with search value. Whether it is a library or a network disk, the weight in the search engine is quite high. As long as someone searches for the long tail keywords we do, we will certainly achieve the promotion effect we want to do.
4. Make the outer chain into a soft form.
Compared with hard advertising, soft advertising is undoubtedly a more acceptable promotion method. Soft writing, like submission, requires certain writing ability, but soft writing requires less writing ability. According to the products we want to promote, write a product introduction of several hundred words, and finally inadvertently introduce our link address or search keywords, which can achieve the effect of inducing users to enter our website.
what are the techniques for publishing the external links of websites? What are the methods?
I believe we have heard a saying that "content is king, chain is emperor" in the world of intelligent SEO. This sentence is to reveal the importance of external chain for website keyword ranking. Today, let's talk about how to operate the website with external chain to make our website produce a continuous ranking and continuously improve the weight of the website. In fact, as the title says, the chain beyond permanence does not really exist. In this world, every link is alive. In other words, every link will die, which is in line with common sense, because there is life and death in this world, and the earth will die. In fact, what I want to say is "permanent" means that the longer the chain we want to do exists, the better. Instead of spending a lot of time outside doing some very short life. I see a lot of people on some B2B platforms and some classified information and BBS. In fact, this chain has a short life. I don't recommend you to make a chain like this. The author here introduces you to some long chains in life.
First of all, friendship links
Links can exist for a long time, and the author clarifies a concept here. Because many friends who do SEO now link with a cheap mentality, and ignore the true meaning of the link. We can see what a link is from the superficial meaning of a word. This connection is based on friendship, and only the connection based on friendship can make this connection last longer, because we all know this. The weight of link delivery will be calculated according to the duration of the link, that is, the longer the friendship link is established, the greater the weight that can be delivered. I saw that many friends didn't add each other's QQ number when they were in link exchange. Even when others deleted your link, you didn't know why. This was a very wrong operation. In fact, when we make links, we'd better do it in the spirit of making friends. Only in this way can links last for a long time and our website can benefit for a long time.
Second, the soft text outside the chain
Soft outside the chain can exist for a long time, and you look like the manuscript we dropped on the webmaster. Countless people will repost our posts on their websites, and we can get the number of people outside the chain. As long as their websites exist, our links will exist, which is much better than B2B platforms and classifications.
Third, outside the blog chain
Just like our off-chain website, there will not be many blogs, as long as our blogs continue to operate and will not be shut down by our own blogs. Generally speaking, as long as we don't advertise too much, we won't let the bloggers shut down. So these external links last for a long time. As long as we operate our blog permanently, these external links can exist forever. So we can say that blogs are controllable external links. The longer our blog exists, the higher the weight of these links. Therefore, blog is very good as a way for us to accumulate external links.
q&a platform
in fact, as long as we operate a good q&a platform, the existence of these external chains is quite long. But the links outside the Q&A platform also need to be maintained. For example, I know to make a link in Baidu. We need to push it and let our friends comment. Click on the link of our website, so that the search engine will know that this question is valuable because it is valuable. A Baidu who looks like me knows that the outer chain was hair two years ago and still exists in Baidu. Because I want to keep this chain. It also brought me some traffic.
Fifth, * * * enjoys the external chain
Now it has entered the era of sharing. According to the author's observation, the type of external chain weight shared by search engines is the highest. For example, if we share an external chain with Baidu Space, Renren.com and Kaixin.com, these platforms will not be closed, so our external chain will exist for a long time. It won't be as fleeting as those classified information chains. Go and go. The above is only an introduction to some long-standing external chains. Of course, there are many places that can be used as long-term external chains. I also hope that you can explore them and share them with us.
finally, if you don't make these permanent or long-term links, you will be very tired. Because if a website's external link is lost, it will have a fatal blow to the website keyword ranking. For example, the external chain you made is BBS personalized signature. You have made 3, but you won't do it next month. Maybe your personalized signature chain will be lost after two months. Because for BBS, the capacity of search engine is saturated. If you look at the thousands of posts posted by SEOWHY every day, you will find that they are all seconds to seconds.