How to make POP advertisements

There are many ways and methods to make POP advertisements, and the application of materials is endless. Among them, hand-drawn POP is the most mobile, economical and friendly, and the basic principles of making hand-drawn POP are: 1. It is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. Aesthetic feeling; 5, with a sense of unity and harmony; 6. efficient.

1. Various tools:

The selection and application of tools are very important. Choosing a good and suitable tool often has a multiplier effect. Such as pasting tools, glue spraying can be used to deal with large-scale and large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make all kinds of tools play their own characteristics is something we must consider beforehand. Another thing worth paying attention to is the display tools. If the finished works are not displayed by the display tools, or the display effect is not good, then even the best works will be in vain.

There are many kinds of materials and tools used to describe or write, and each one has its own unique performance techniques and effects. Among them, the Mike pen is known as the POP pen because of its easy mastery and convenient writing, while the flat-headed pen is soft and can write a variety of POP styles, which is equally popular among everyone.

all kinds of pens

cutting tools

measuring tools

pasting tools

Second, to learn to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is clear, concise and powerful fonts, so there is no need to make fancy changes in fonts. In addition, for price POP, because the writers are different, there can't be much difference in fonts, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different goods, fonts are good or bad, which will have a certain impact on the specific sales of goods, which is not desirable. In POP posters, innovative and personalized pictures and fonts are required to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When making POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

with POP font.

3. Several points for attention when writing POP:

1. When writing, write the name of the whole product and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3. The original price and current price should be indicated to reflect the range of price reduction.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5. No more than three colors are used, and red, blue and black are the main colors.

hand-painted POP-headline writing

headline writing

1. Seeking the integrity of the word group ending structure: Generally, the headline writing of hand-painted POP posters should not have too many words. For a little more text titles, the change in font should not be too great, and the size and spacing of fonts should be as consistent as possible, so as not to affect readability. If there are few headline words, only three or five words or less, you can make great changes in the font or word group according to your own design requirements. At this time, you should pay more attention to the overall sense of the structure of the whole headline word group and the balance of the whole group of words.

2. The characteristics of matching pens are artificially changed: generally, the title characters are designed in a thick font, but the pen tools that can be used to write the title characters, whether flat pen, round pen, brush pen or thick POP advertising pen, have great differences in the shape and characteristics of the pen tips. Therefore, how to master the characteristics of the pen tools, properly play the role of changing and beautifying the font, and the most important thing is the proficiency in writing. Repeated practice and then considering the coordination of rhythm can make the font change naturally and beautifully.

3. Draw the character: People have different personalities, and different kinds of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different goods and draw the character according to their nature. For example, the hand-painted POP in cosmetics counters can use a more feminine and slender font for its title; In the home appliance industry, hard and masculine fonts can be used for TV, air conditioner and refrigerator with cold appearance. If a teahouse with antique decoration writes very modern characters, it will not match. Therefore, before writing, we should consider the nature and type of goods and stores themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicism.

4. Additional effects: Adding some auxiliary lines on the font or beside the characters will produce three-dimensional, overlapping, shadowy and blocky effects. In order to avoid self-defeating, we must pay attention to two points:

There are too many words in the title, so it is not appropriate to add unnecessary effects

The colors should not be grotesque and difficult to read, so as to maintain a generous and fresh aesthetic feeling.

after writing words

write horizontal strokes first

and then add vertical strokes, the dark part is where the strokes overlap.

horizontal stroke holding method

vertical stroke holding method

Use plane to design the font with flat strokes

Draw the words to be written with a pencil first, and at this time, pay attention to:

1 The strokes of the font should be evenly distributed and the shape should be as full and square as possible.

Try to draw the strokes in two bodies together.

3 words should be compact, so that the whole title word becomes a group of words with a sense of integrity.

hand-painted POP-POSTer making

The original "POST" of the POSTER was originally converted from the "post" pasted on the post, and all notices posted on the post can be called "poster". As far as design terms are concerned, "poster" and "poster" can be defined as "a flat advertising poster medium" or "a large-scale printed advertisement posted".

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point-of-purchase advertisement" in Chinese. All advertisements revealed in places where goods are purchased are called POP advertisements, and their purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy. POP emphasizes the position of consumers, and is an advertisement designed from the point of view of convenience for customers. Successful POP has the decisive capacity to make customers buy goods, which is the termination of advertising activities and the starting point of sales promotion.

You can choose the poster posting place freely, and you can post several posters at one place to enhance your impression. Posters are not only easy to post, but also can be revealed for a long time, and they can be repeatedly appealed to collect repeated effects. POP must be revealed in the selling place, which is the biggest difference from posters. Although in a limited place, the scope of performance is still full of unlimited diversity.

this form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book centers, restaurants, fast food restaurants, fashion stores and other places, where we can often see hand-painted POP posters. These don't need exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.

The tasks of hand-painted POP:

1. Promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.

2. convey the brand, value, features, contents and materials of the goods, such as descriptions of features and materials.

3. Describe the usage of the goods in detail, so that consumers can understand the need for development.

4. With outstanding copywriting and written design, people are reminded of the excellent quality of the goods.

5. Instructions and signs of commodities and selling places.

6. Show the IMAGE of the store and create a shopping atmosphere.

7. Create an atmosphere in the store and show a sense of season.

8. cooperate with SP (store promotion) activities, and use it during commodity demonstration or performance to increase the effect and atmosphere of the performance

.

9. The appeal of good quality and low price leads to mobile purchase, such as exaggerated price performance during the sale.

Effective marking position of p>POP:

1. At the height of eyes, you can clearly read the position.

2. The location of the mark should not destroy the overall beauty of the goods or hinder the lifting of the goods.

3. The marked position and the promoted goods should be arranged in easily identifiable positions.

4. Make effective use of the ceiling space and the position of the beam-column surface.

5. Use hand-painted POP to revive the dead corner of the display.

Hand-painted POP-the writing of explanatory text

The writing of explanatory text

The design of Chinese fonts, in order to make their glyphs stable and uniform, conforms to the principle of beauty, in addition to the proper writing of various basic strokes and proper changes, the most important thing is to fully understand the structure of each part of the font and the configuration of radicals, so as to make the strokes correspond and the shelves even, and become a set of practical and beautiful fonts.

China characters are square fonts, which can be arranged vertically and horizontally by combining sentences with a single font one by one. When vertically arranged, the reading direction is from top to bottom, and then from right to left; Horizontal rows are from left to right and then from top to bottom. Because it has two different directions, when there is a whole continuous text, readers often have uncertainty about the reading direction. In order to avoid the above-mentioned undesirable phenomena, we should first determine the reading direction, and reserve the space between lines, or flatten or lengthen the words to form a visual effect with lines, so as to display the reading direction of continuous words and achieve the effect of readability.

There is no absolute standard as to how wide a line should be left, because there are several practical factors that may affect its variables, such as: the type, thickness, size and variation of fonts; How many words are used in each line (length), the nature and length of the copy. These factors are all interactive. Nevertheless, in the actual production of printed fonts, half a word (half a corner) to one word is usually the easiest to read, while hand-drawn fonts have shorter words per line because of their larger fonts, and 3/4 to 1/4 words between lines are the most practical. Sometimes, in order to make it easier for readers to read in turn, the arrangement of words must also take into account its "moving line" and "lead".

Fine-print pens for hand-painted POP, such as thick-shaped signature pens and round-headed exotic pens, are generally used to describe more explanatory texts. If you want to describe them beautifully, you must pay attention to the following two points:

Draw the bottom line with a pencil first, and then describe the words, which will be neat and beautiful.

there should not be too much distance between words to have a sense of compactness.

if the explanatory text of hand-painted POP advertisements is arranged horizontally, it is usually described by the principle of "no words on the left and right, and lines on the top and bottom".

Hand-painted POP-arrangement composition

Arrangement composition of commonly used hand-painted POPs:

Principles:

1. It is easy to attract attention

2. It is easy to explain

3. You can know the key points and demands at a glance

4. It is beautiful

5. It is very personal. How to learn to draw cartoons

Question 1. Learn comics step by step. I also learn comics by myself. The following is my own summary.

If it is the first step of self-study, you should buy a comic textbook, which is sold in general bookstores and not expensive for 2 yuan.

After buying the book, don't be impatient. Learn little by little. First, you should buy pens and erasers needed for drawing comics.

Then you should start to learn to draw.

It is very important to learn facial features one by one.

It takes a long time to learn eyes like flowers, because the characters' characteristics and personalities will be reflected in the eyes.

I suggest you learn to draw girls first, because the steps of boys are simpler than those of girls, knowing that girls are good and boys can draw well.

When you learn the head part, you should start to learn to draw body lines. At the beginning, you don't need to learn complicated action clothes, but you can create some yourself.

You're going to buy a second book when you've learned almost.

Sketch comics are very different from sketch, but they can show all the characteristics of the characters. You don't need to learn sketch comics specially, just follow the book and draw a little blood.

Don't just copy them when you think you're familiar with them. You can find some photos and turn them into sketch comics to test yourself.

And learn this kind of place. It's time to learn complicated movements.

Generally, coloring is not taught in books. You can go to a special teacher to learn coloring.

This is just my personal opinion. I hope it will help you.

Remember that it's very important to choose books by yourself.

Question 2: Basic, how to learn to draw cartoons? First of all, let's be clear: in comics, the story is always bigger than the picture. If you look at things from Osamu Tezuka or Toriyama Akira, you will find that they don't draw well according to the present standards.

however, the picture is very important. It should be emphasized that you should never learn any techniques mentioned in books and periodicals on the market. Only a few of them are really useful.

then there is style, which can't be learned, but can only be cultivated. You need a style of your own, and the premise of getting it is: don't learn comic techniques.

then, you have to draw a lot of shots. Even if you can't draw, you should tell a story with the marks you can make. You must be able to tell stories.

Then, give yourself a period of time. I think you should not have molded works for at least two years, but should keep drawing. Don't rush to paint: your first work will make a decisive impression on readers, so wait until you are good enough.

When you find that you can tell stories with images easily, you can learn some techniques. But there is very little to learn. Some cartoonists don't use G pens, and some cartoonists don't use outlets as long as you can tell the story clearly.

Recommended works: Infinite Dweller, Cat Shit No.1, Roman Bath, Mediocre, Drifting Classroom, and the famous Firebird.

if you are impatient, just browse. After browsing, I believe your understanding of comics will change.

the most important point: nothing is fixed. Everything serves what you want to express!

question 3: how to learn to draw cartoons quickly depends on whether you have a painting foundation, such as whether you have studied sketch, oil painting and watercolor.

I understand that many beginners want to master comic skills quickly, so that they can show off to their friends around them or earn their girlfriends' interest in you. But in fact, without a foundation, the possibility of learning comics quickly is very low. Only by reading a lot of comic books, teaching books and constantly practicing painting skills can we draw a good picture. I think it will take about one year from a beginner who has no foundation at all to a beginner's graduation level (if you can keep on practicing painting skills every day). Graduation from a beginner does not mean that the painting is good, but that it is "ok, able to see".

I drew this when I was just learning comics last year, which can be said to be a mess.

and this is what I drew this year. It can be said that it is a "beginner's graduation" level, and at most it is a "not bad, passable feeling".