First, the quality of visits: On the whole, Baidu Space and Sohu Blog are the best, comparable, the other three are slightly worse, and QQ is the worst.
1, QQ space
Speed index: [3 points] The connection speed of QQ space is average, and it takes some time to load "Welcome Animation", and the time for it to completely enter the personal QQ space is the slowest among the participating websites.
Stability index: [3.5 points] Today, the stability of QQ space is indeed much higher than before, and there is no longer a situation where it can't be accessed every once in a while. However, sometimes it will be necessary to upgrade to the latest related controls to fully browse the homepage of personal QQ space.
2. Baidu space
Speed index: [5 points] The connection speed is very fast, and Baidu space continues Baidu's consistent simple style, most of which are "natural" (few decorative objects). But it may not be suitable for young people who like to show off and fancy.
Stability index: [5 points] Baidu has good spatial stability, which rarely leads to connection failure, and it is not easy to cause browser errors and other abnormal problems due to incompatible modules and components of the blog. (Note: The following websites are similar to this situation)
3. Sohu blog
Speed index: [5 points] Due to the full use of advanced ajax technology, the connection of blogs and the loading of web pages are very fast, even if the music box module (sogou Music Box) and other modules are started on the home page, it will not affect the download of the whole page. This is better than other blogs. More suitable for friends who like fancy pages and require faster download speed.
Stability index: [5 points] During the author's test, there was basically no situation that the page could not be opened.
4. Sina blog
Speed index: [3.5 points] The opening speed of Sina blog never dares to compliment, but in the current "broadband city" network environment, it will not feel obvious delay.
Stability index: [4.5 points] Although Sina blog rarely has server downtime, it is also a big resource consumer, especially the homepage of Sina blog. If an old computer has more pages open, it will often encounter the situation that the browser faked its death. If you use Maxthon browser to open Sina blog, sometimes there will be blank pages, and you can browse normally after refreshing again.
5. Netease blog
Speed index: [4 points] Web page connection and page generation are fast. However, during the test, I found that every time I enter the personal homepage of Netease blog, I will be asked to install a "MXXML 5.0" plug-in. It's not cool.
Stability index: [4 points] basically stable, but some modules will have the problem that data cannot be loaded.
Note: The full score is 5.
Second, ease of use: Sohu blog is the best, and Sina blog is the worst.
Third, openness.
1, QQ space [3.5 points]
Neither the log editor nor the homepage template gives users much freedom to play, and basically they have to use things preset by the platform. Therefore, its openness is poor,
2. Baidu Space [4.5 points]
"Baidu Space" allows you to add CSS code to achieve various beautification effects or add modules (such as weather forecast) through custom templates. But it also provides an opportunity for malicious intruders, so since the second half of last year, Baidu has gradually blocked some "malicious codes" that it judged would cause security problems.
3. Sohu blog [5 points]
Sohu is the first blog to throw out the concept of 3.0, and one of its major updates is to enable the blog open platform (as shown in figure 12), giving users the right to develop and apply widgets (gadgets similar to desktop widgets) by themselves. Although the platform has been open for a short time, it has provided a large number of Widget with practical functions. The open platform is like an "incubator", which can expand its "resource pool" infinitely through users. Moreover, for security reasons, the submitted module needs to pass the official review before it can be officially released.
4. Sina blog [3.5 points]
The openness of "Sina Blog" is mainly reflected in adding and editing custom blank modules (as shown in figure 13). Most of these external modules are implemented by loading JavaScript scripts, and the blog platform will automatically filter out some codes that it judges may have security risks.
5. Netease Blog [3.5 points]
"Netease blog" is not very open, and the place where you can add code is quite limited. This also makes it safer and less flexible.
In the last game, we evaluated the blog service providers from four aspects: fast, stable, safe and easy to use. From 2005 to 2007, after several years of competition, a number of websites were fundamentally eliminated. However, with the development of the times, it is obviously not enough to have the above capabilities. In 2008, blog service providers began a new round of competition. In the Olympic year, the new standard of blog service providers focuses on three aspects: personalization, multimedia enjoyment and circle interaction. Let the author give you an evaluation of these three aspects.
First, personalized customization
1, QQ space [5 points]
The customized template of QQ space is different from other blogs. The decorative templates provided by QQ space are all sold in the form of goods (as shown in figure 14), and users basically have to pay. Efforts will naturally be rewarded accordingly. QQ space templates are not only numerous and impressive, but also have strong DIY characteristics. Users can choose different styles of navigation, skins, players and other items according to their own preferences (if you want to have a unified style, you can directly choose goods in the "lovers' garden" and then freely match them, so the template overlap rate between QQ spaces is very low, which is also the main advantage of QQ spaces that is different from other blogs in terms of personalization. Of course, it should be noted that too fancy templates are at the expense of poor access speed, and the overall quality of users in QQ space is poor and low-end, so in QQ space, cheating money and cheating netizens frequently occurs. But this is beside the point.
2. Baidu Space [4.5 points]
Users of "Baidu Space" can freely choose hundreds of thousands of templates with different styles (as shown in figure 15), but such a large number of templates do not provide classified display (but in the complete display mode, you can enter keywords for search and set conditions such as color system and layout), which is not conducive to users' choice. In addition, you can customize the modules displayed on the blog home page, and support adjusting the position of modules and selecting customary formats. Although you can change the background picture of the current template, the number of preset pictures is limited, and uploading local pictures is not supported. At the same time, I have to say that Baidu's template is still ugly. (as shown in figure 16).
3. Sohu blog [4 points]
Since "Sohu Blog" was upgraded to version 3.0, its customization operation is more flexible. As far as personalized customization of blog template is concerned, it has expanded from the original homepage personalization to the personalization of multiple pages of blog (supporting the customization of content, structure and style of each page under each section, that is to say, the customization method of each page can be different). In addition, in addition to the preset navigation menu of blogs, you can also add new webpages yourself (as shown in figure 17), which is rare in domestic blogs. In addition, there are tens of thousands of theme templates and thousands of modules on the newly launched open platform in June 5438+ 10, 2008. All the services that basic netizens can think of can be found in it, and many of them are very interesting. Interested users can try it. This is also the only blog in China that provides similar services.
4. Sina blog [1 min]
After the upgrade of "Sina Blog", the convenience of custom operation has been improved, for example, the template can be changed quickly with one click (as shown in figure 18). In addition, on the basis of selecting a template, you can also select a header image and a background image (uploading is allowed). And if you want to give visitors a different feeling every time, you can set a random selection template (use a different template for each refresh). However, the overall quantity and quality of Sina blog templates are incomparable to other blogs. It can be said that Sina blog has fallen behind in the new round of blog competition in 2008.
5. Netease Blog [3 points]
Netease blog has personalized options such as changing templates, adding or deleting homepage modules (as shown in figure 19) and setting layout. What is more distinctive is that you can customize the styles of navigation bar, top area, modules and other parts (including color, background picture, text attributes, display position, etc.). ) (as shown in Figure 20).
I. Development potential
1, QQ space
Popularity index: [5 points] The so-called "one person gets the word", with the unshakable position of QQ now, how can the QQ space "born with a golden key" not be popular? It is no exaggeration to say that it is the most popular BSP in China at present.
Article quality: [2 points] There are some cokes and gags in the blog on QQ space, and the selfies of handsome guys and beautiful women are endless, but you really need lanterns to find articles with depth and quality.
User stickiness: [4.5 points] The seamless combination of QQ and QQ space (for example, you can directly see the updates of friends' QQ space articles on QQ) is enough for QQ users to continue to use QQ space.
2. Baidu space
Popularity index: [3 points] The publicity and function of Baidu Space are limited, which leads to its popularity in a tepid state.
Article quality: [2 points] One of the important factors for a blog to maintain its vitality is originality. The article of "Baidu Space" is not original enough, and there are many articles recommended by the space homepage.
User stickiness: [4 points] Compared with other BSPs, the speed of "Baidu Space" is not worth mentioning. Coupled with the "sedan chair" of Baidu's other product lines, it is more attractive to organize some prize-winning competitions.
3. Sohu blog
Popularity index: [4 points] No one can play the portal in the Web2.0 era. With its inherent huge user resources and influence, it is a piece of cake to enhance the popularity of blogs. So "Sohu Blog" didn't seize the opportunity, but it quickly accumulated a lot of popularity.
Article quality: [4.5 points] The quality of financial articles on Sohu blog is still relatively high, which has a lot to do with the presence of many stock experts here. In addition, Sohu has a lot of special topics such as emotion, women, entertainment, gossip, health and public welfare.
User stickiness: [4 points] The continuous upgrading of Sohu blog platform, the attractive frequent organization of activities and the convenience for users to join Luo all contribute to enhancing user stickiness.
4. Sina blog
Popularity index: [4 points] The success of celebrity blogs has established the first-line position of "Sina Blog" in domestic BSP, and this success in the first battle has continued until now, from stars to grassroots, creating a mythical popularity. However, for ordinary people, its popularity may be greatly reduced.
Article quality: [5 points] "Sina blog" has become a news portal, especially for the grasp of hot spots, Sina blog is second to none.
User stickiness: [2 points] Apart from the unique advantages of portal blog mentioned above, Sina is not attractive to ordinary users. Before this, there was nothing strange about the "moving door" incident that broke out on Sina.
5. Netease blog
Popularity index: [3 points] Netease is the last portal to launch a blog. Although the popularity is insufficient, there is enough capital to squeeze into the first-line camp.
Article quality: [3 points] "Netease Blog" has many excellent articles, but it is relatively low-key and lacks hype.
User stickiness: [3 points] Netease's circles, music boxes and other products are mostly blog services, and the resulting linkage effect is not enough to attract users?
Second, blog marketing.
The core of blog marketing is word-of-mouth marketing, and word-of-mouth is the key factor that determines users' choice of blog. And after opening a personal blog, it needs to be promoted. To achieve good results, we should try to make the theme of blogs clear and choose important blogs to help promote blogs. Below, we will make a brief evaluation of these five participating websites.
1, QQ space [3.5 points]
QQ space is more like a DIY personal paradise than a blog, where people enjoy flowers, listen to music and send photos. It doesn't look like a place where you can write calmly, and blog articles are not easy to be crawled by search engine crawlers, let alone SEO (search engine optimization), but it is also suitable for cool, playful and young people, and it is also good as a dynamic signature of QQ.
2. Baidu Space [4 points]
There is a saying that "it is a pro-third-rate", and the article "Baidu Space" will inevitably be effectively crawled by Baidu search engine, ranking first. In addition, the standard of articles recommended by editors of Baidu Space is not high. If writing is limited, they can use timeliness to reprint wonderful articles or seize the current hot spots. After the article is displayed on the homepage of the space, it will naturally bring a steady stream of huge traffic. But your privacy is also the most difficult to guarantee here.
3. Sohu blog [4 points]
"Sohu Blog" has strong blog posts on emotion, women, health, finance, entertainment and gossip. With this word-of-mouth effect, if your blog theme is consistent with this, you can choose to settle down here. "Leveraging strength" is conducive to the benign promotion of personal blogs. And the mutual promotion of blogs and circles can also get some extra attention. You can push it into the circle. At the same time, Sohu blog has more activities and bigger prizes.
4, Sina blog [3 points]
"One move is fresh, eat all over the sky" can be perfectly described on Sina blog, even if the "Xu model" is a "bubble"? Looking at the "bubbles" of celebrities, elites and grassroots one after another, the trend of "Sina blog" is rising at an oblique angle of 45 degrees. This effect has brought huge wealth to Sina, and this successful marketing strategy has made it more and more famous. But for ordinary users, it is difficult to get attention. 、
5. Netease Blog [3 points]
Netease starts with technology, claiming that technological innovation is the foundation of website development. However, this feature does not show obvious advantages in blogs, so it is in an awkward position in domestic first-line BSP. Although it also has some famous blogs, it is not propaganda. At the same time, it is not as good as Baidu and Sohu in paying attention to grassroots. Therefore, Netease is basically in a state of balance. More dangerous.