1. Preparations before opening an online store

After selecting the products to sell, before opening an online store, you need to choose a website that provides a personal store platform and register for users. In order to ensure transaction security, corresponding identity and payment method authentication is also required.

I chose to open a store in Taobao because it is completely free. Three conditions need to be met:

1. Register as a member and pass certification;

2. Publish more than 10 items (including 10 items) of products;

3. In order to facilitate and secure transactions, open online banking. ?

1. User registration

Log in to Taobao and click "Register for Free" at the top of the page. In the page that opens, enter your member name, password, email and other information (you can apply for an email for free on Yahoo, Sina, Sohu, NetEase and other major websites), and click the "Agree to the following terms of service and submit registration information" button. Then, the registered email address will receive a confirmation email, open the link in it, and after confirmation, the user registration is completed.

Security tips: In order to ensure the security of transactions, please be careful not to set the password too simple. It is recommended to use a combination password of "English letters + numbers + symbols".

2. Identity Authentication

"Taobao" stipulates that only after passing real-name authentication can you sell products and open a store. Therefore, after registering a user, corresponding authentication must be carried out (including two processes of personal real-name authentication and Alipay authentication). The specific steps are as follows:

The first step is to log in to Taobao and click "My Taobao" at the top of the page. In the page that opens, click "Please click here" next to the text "If you want to sell your baby, first go through Alipay authentication"

The second step is, in the page that opens, you will be prompted that your Alipay account has not been activated yet, click " Click here to complete Alipay account activation." In the pop-up page, enter your real name, ID type and number, Alipay password, etc., and click the "Save and Activate Alipay Account Now" button.

The third step, after successfully activating the Alipay account, return to the original page and press the F5 key to refresh the page. Click the "Apply for Alipay Personal Real-Name Authentication" button, and after reading the Alipay Authentication Service Terms, click the "I Have Read" button to continue.

The fourth step is to first fill in the personal information according to the prompts and click "Next"; then, select the identity document for verification. You can choose to "upload online" or "mail" a copy of the ID card, and click "Next"; then, enter the bank card information, including account opening bank, bank card number, province, city, etc. After the input is completed, wait for Alipay remittance within one day .

Friendly reminder: If you upload a copy of your ID card online, the image file size must be controlled within 200KB; if it is an IC ID card, you also need to provide a picture of the back.

Step 5: After one day, reopen "My Taobao", click the corresponding link in the certification area to open the "Alipay Certification" page, and click "Confirm Remittance Amount" in the "Bank Account Verification" area , then enter the amount of funds that Alipay will inject into your bank account, and click the "OK" button.

3. Purchase goods and take pictures (not necessary if you are an agent)

A key factor in the success of opening an online store lies in the purchase channels. The same product can be purchased through different purchase channels. , the price is different.

After identity verification, you will be busy sorting out the products you already have. In order to display the products for sale more intuitively in front of consumers, taking pictures is very important, and it is best to use Corresponding graphics and image processing tools can convert image formats and sizes, such as Photoshop, Light and Shadow Magic Hands, etc.

4. Publish products

To open a store on Taobao, in addition to meeting the certified membership conditions, you also need to publish more than 10 products. So, after sorting out the product information and pictures, you need to start publishing your first product.

Friendly reminder: If you have not passed personal real-name authentication and Alipay authentication, you can publish the baby, but the baby can only be posted to "Babies in the Warehouse" and will not be visible to buyers. Only after passing the certification can it be put on the shelves for sale.

The first step is to log in to Taobao and click "I want to sell" at the top of the page.

In the page that opens, you can choose two publishing methods: "Buy it Now" or "Auction". Here you choose to click "Buy It Now"

Friendly reminder: "Buy It Now" has a fixed price, and buyers can Buy now; "auction" starts the ship with no reserve price, allowing buyers to bid to purchase.

The second step is to select a category and choose the appropriate category according to your products. For example, I chose the baby details of women's shoes. Click the "Selected, Continue" button to proceed to the next step.

The third step is to fill in the baby information. This step is very important. First, pick a good title in the "Baby Information" area, click the "Browse" button to upload the baby picture, enter the baby description information, quantity of babies, start time, validity period, etc.; then, enter the baby's information in the "Transaction Conditions" area Price, location, freight, payment method, etc.; other information can be kept at the default settings, such as using Alipay for payment by default. Finally, click the "Confirm, Submit" button to publish the item.

If the publishing is successful, a success page will appear below. Click "Here" to view the released baby page, click "Continue posting baby" to continue posting baby.

Friendly reminder: If you want to modify the published product information when the buyer has not made a bid, you can edit and modify it in "My Taobao - I am the seller. Products for sale".

After the product is released, it is best to update and add it regularly to avoid the store being deleted by the system. 2. Get a free store

Taobao provides certified members with the opportunity to open a store for free. As long as you publish more than 10 products, you can have your own store and independent website. On this page you can place all your treasures and arrange them according to your own style.

In order to open your store as soon as possible, publish at least 10 products. Then, name the store on the page that opens, and enter the store's introduction in the "Store Introduction". Finally, click the "Submit" button, and the words "Congratulations! Your store has been successfully created..." appear on the page that appears, and the address of the store is provided. 3. Shop decoration is very important

After opening a store for free, buyers can get a space of their own. Like traditional stores, in order to operate normally and attract customers, the store needs to be "decorated" accordingly, which mainly includes store logo design, product classification, recommended products, store style, etc.

1. Basic settings

Log in to Taobao and open "My Taobao---I am a seller---Manage my store". Click "Basic Settings" in "Store Management" on the left. In the page that opens, you can modify the store name, store category, and store introduction; the main business items must be entered manually; click the "Browse" button in the "Store Logo" area Select the already designed store logo picture: enter the store announcement content in the "Announcement" area, such as "Welcome to our store!" and click the "Preview" button to see the effect.

2. Product classification

Categorizing products is to make it easier for buyers to find them. In the opened "Manage My Store" page, you can click "Baby Category" on the left; then enter the name of the new category, such as "Four Treasures of the Study", enter the sort number (indicating the arrangement position), and click the "OK" button to add. Click the "Baby List" button behind the corresponding category to add published products by searching for keywords for category management.

3. Recommended Products

The "Recommended Products" function provided by Taobao can recommend your 6 best products and display them in a prominent location in the store. Just open the "Manage My Store" page and click "Recommend Products" on the left: Then, you can select the recommended products in the opened page and click the "Recommend" button.

4. Store style

Different store styles are suitable for different products: they give buyers different feelings. Generally, choose a style with elegant colors and a comfortable look. I selected the "Wizard of Oz" style template. A preview will be displayed on the right. Click the "OK" button to apply this style. After the store renovation, a brand new page appeared in front of you. 4. Promotion is the key to success

The online store has been opened, the products have been put on the shelves, and the features have been developed. However, after a few weeks, there is still no transaction, and there is not even a message from the buyer. This is the case for many novices. Questions that sellers often encounter. At this time, you have to take the initiative.

I once encountered such troubles, so he decided to advertise the store through four methods: forum promotion, link exchange, window recommendation and friend promotion.

1. Forum promotion

The main method of promotion in the forum is by posting advertisements and using signature files.

The former can be done on forums in various provinces or major cities. If there is a section that allows advertising, you can post advertising posts. The content must be detailed, the product pictures must be exquisite, and they must be updated regularly and pinned to the top. . You can choose to promote it in Taobao communities, well-known forums, and local

life

communities.

The latter can change the signature file on the forum to the website address, store logo, slogan, store name, etc. of their own store. Publish some beautiful posts so that interested friends can visit your store through your signature file.

2. Exchange links

In the early stages of opening a store, in order to increase popularity, you can exchange links with popular stores, so that you can use free advertising to promote your store. For example, Taobao provides up to 35 friendly links. The method of adding is very simple:

First, search all stores through Taobao's search function and write down the names of shopkeepers of popular stores.

Next, log in and download Taobao's buyer and seller communication tool - "Taobao Want Want", add the names of shopkeepers of these popular stores, and make a request to exchange links.

If you agree to the exchange, finally, open "My Taobao_I am a seller. Manage my store", click "Friendly Links" on the left, then enter the shopkeeper's name, click the "Add" button Can.

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3. Recommended showcases

The "window recommendations" function provided by Taobao is a special function provided for sellers. When buyers choose to search or click "I want to buy" to search by category , the products recommended in the window will appear in the search results page. To set up the "Window Recommendation" function, you can open "My Taobao --- I am a seller --- Items for sale" and select the items you want to recommend to the window (items that have been recommended to the store homepage cannot be recommended in the window) , that is, there is a "recommendation" mark), click the "Window Recommendation" button.

4. Join Consumer Protection and Prosperity Shop

For friends who want to continue doing business on Taobao for a long time, it is recommended to join these two services. In fact, it does not cost much after calculation. , Wangpu only costs 30 yuan a month, and one yuan a day, so it is still a good deal. Why should we join these two? First, consumer protection, consumer protection is consumer protection. You can see from the typewriter that this is It is a kind of protection for customers. If you are a consumer, you will definitely go to the consumer protection seller to consume the same product. Unless your product is unique to Taobao, then there is nothing to say. The second prosperous shop, so Ming Siyi, a prosperous shop is just like the facade of a physical store. If you decorate it beautifully, customers will be happier. If they are in a good mood, they may like a few more things. Ha ha. In fact, prosperous stores and non-prosperous stores are just like an ordinary store and a five-star hotel. Who wouldn’t want to go to a five-star hotel for the same price? You think so.

There are many ways to promote your store, and they may not all be suitable for everyone, but no matter what, you must have your own methods and methods. The aroma of wine is not afraid of the depth of the alley, and I am afraid it will not work on this kind of online trading platform. Because the promotion of a store is like the face of a physical store. If you don’t do it, no one will know about it, let alone the opportunity. 5. After the product is sold

After the product is sold, in addition to receiving the corresponding sales reminder message, you also need to proactively contact the buyer and require the buyer to pay for the goods, ship the goods, and complete the transaction. Comments or complaints, etc.

1. Check the sold products

If a buyer purchases the product, Taobao will notify the seller through "Taobao Want Want", email, etc.

Sellers can also log in to Taobao and open "My Taobao---I am the seller--Sold items". Click "Leave me a message" in the "Contact Buyer" area to leave a message to the buyer through "Taobao Want Want"; if the buyer does not use "Taobao Want Want", you can also write down the buyer ID and then send an in-site letter.

2. Contact transaction matters

After the buyer and seller contact each other, they agree on payment and delivery methods. In order to ensure the interests of both buyers and sellers, it is recommended to choose Alipay payment method.

3. Payment and delivery

In order to prevent non-payment when the goods arrive, sellers generally use the "payment on delivery" method when selling products.

First, the buyer is required to pay, usually through Alipay. After paying the price, the seller can open "My Taobao_I am the seller's sold item" to query. If the transaction status is displayed as "Buyer has paid, waiting for seller to ship", it means that Alipay has received the remittance. This Then the seller can safely deliver the goods to the buyer.

Friendly reminder: For sellers who use Alipay for transactions, you can open "My Taobao---Alipay Zone---Transaction Management" to manage transactions, such as transaction inquiries and refunds. Management etc.

After receiving the goods from the seller, the buyer will confirm in the transaction status, and finally Taobao will transfer the money to the seller's Alipay account. In this way, the transaction is completed. Don’t forget to keep in touch with buyers, which can increase the chance of visiting your store again and buying products.

4. Evaluation and Complaints After completing the transaction, both buyers and sellers can open "My Taobao" to evaluate, and sellers can open "My Taobao---I am the seller---Sold" "Baby sold", click "Evaluation" in the baby sold, select a good review, a medium review or a negative review according to the actual situation, and you can also enter text content.

Friendly reminder: How to become a star store owner with relatively high credibility on Taobao?

To become a star store owner on Taobao, your credit score must be at least 4 points. The seller's credit score is based on the buyer's evaluation after each successful transaction using Alipay. If it is a "good review", one point will be added, if it is a "medium review", no points will be added, and for a "negative review", one point will be deducted. Therefore, if you want to become a star store owner, remember to serve with integrity. If there is a situation such as no purchase after online transaction, no payment after receiving the goods, etc., the seller can open "My Taobao_Credit Management Fight I Want to Report" to complain and report, but it is necessary to collect the delivery voucher, the buyer's receipt voucher, Wangwang screenshots, etc. evidence.

Although it is said that opening an online store is zero-cost and low-risk, there are many examples of businesses that have failed to complete a transaction and have closed down. In order for your own store to survive online, the most important thing is "integrity". Only integrity can win the hearts of buyers and obtain a good credit rating, so that it can develop! Finally, Gezipu wishes everyone a prosperous business! !