1In April 1964, Ford changed the basic understanding of sports cars in the United States and introduced the first generation of Mustang models. They sold more than 400,000 wild horses in the first year, which proved that Lee Iacocca's "small carriage" was indeed an unprecedented good idea.

However, despite the enthusiastic response in North America, Ford encountered unexpected obstacles when exporting wild horses to Germany-because wild horses have been registered by others.

As early as1early 1950s, Krupp, a German truck manufacturer, introduced a large truck called Mustang, which was mainly used for commercial loading or fire engines.

When Ford tried to put the best-selling small carriage into the German market in the 1960s, it was found that Krupp had already used the name of Mustang. However, the original factory finally rejected Krupp's price of $65,438+$00,000 to buy the car name patent, and simply put the whole car series under the name of T5 in Germany.

Interestingly, actually T5 doesn't have much other meaning. It's just the project number that Ford used in the early 1960s. In the following decades, the T5 car name continued to be used in the second and third generation models. Until 1979, Ford finally had the opportunity to correct its name and re-use the Mustang in Germany.

Ford's successful brand marketing enabled them to launch the Bronco car series in the1960s, and once competed with the famous Jeep, but in fact, the first brand in North America to use the Bronco car name was the German brand DKW under Auto Union.

1956, DKW introduced Munga, an alternative product of German General Jeep. Products are mainly provided to military or private hunters and forestry. In order to expand the market, they also entered the North American market with the highest consumption capacity in the late 1950s.

Bronco's car name was put forward six years before Ford. At that time, DKW's public relations in North America changed Munga's car name to Bronco, but DKW's voice in North America was not high, and most of them were attached to Mercedes-Benz dealers, even bundled with Stubeck's dealers and sold together with other niche brands such as Simca, Fiat or NSU.

Within a few years, DKW noticed that their business situation in North America was not optimistic. The Bronco 4×4 off-road vehicle system finally stopped production at 1968 shortly after it left the American market. Ford's Mustang was born in 1965 and became the most inseparable brand symbol of Ford.