Brand culture
On the basis of Saatchi culture, the company strives to shape the soul of Saatchi brand, create a harmonious corporate team atmosphere suitable for brand development, and build Saatchi big family in line with the principle of "showing exotic customs, promoting footwear culture, enhancing Saatchi taste and shaping brand image".
The combination of brand management and culture and art will continuously accumulate and deepen the cultural connotation of the brand, making it more attractive in the market and promising. With the requirements of high specification, high taste and keeping pace with the times, we set up Saatchi Shoes Newspaper to fully explore the cultural heritage of Saatchi brand, and apply Saatchi Shoes Newspaper to integrate Saatchi brand image with Italian culture and China traditional culture, and combine brand management with history and culture to create Saatchi from multiple perspectives and angles in an all-round way, thus enriching Saatchi's image.
Brand interpretation
Satchi's brand LOGO is easy to write, which means it is unique from the essence. Its elegant brand image embodies the Florence spirit of free innovation and forge ahead, and is also the immortal signature of trend label and quality assurance. After decades of development, Saatchi has become an internationally renowned brand integrating clothing, luggage, leather goods and other products, with footprints all over Europe and Southeast Asia.