Huiyuan, the fruit juice king, will be delisted on 18. The real reason is the suspension of trading due to the loan. I believe that every post-80s or post-90s generation will remember that Huiyuan is the Spring Festival. The advertisement of Huiyuan Juice, like the advertisement of coconut palm brand coconut juice, has become the memory of a generation in China. When we were young, Huiyuan juice was a must for every family during the Spring Festival. But now Huiyuan Juice has been delisted before the New Year. What happened? How did the former juice king end up like this? Let's call it a day.

1, what's going on.

Beiqing.com reported the incident. On the evening of June 65438+1October 65438+March 3, Huiyuan Juice suddenly announced that the stock exchange cancelled the listing status of Huiyuan Juice according to Article 6.0 1a of the Listing Rules. In other words, Huiyuan Juice was officially delisted because Huiyuan Juice was suspended from April 3, 20 18. Huiyuan Juice has not resumed trading within two years, so his last qualification has been banned by the Stock Exchange. The board of directors of Huiyuan Juice said that it was very angry and disappointed with this decision. The board of directors of Huiyuan Juice said that the company had done its best to resume trading within the specified time, and the Stock Exchange should not cancel their listing qualification.

2. Reasons for the suspension of Huiyuan Juice.

So why was Huiyuan Juice suspended? This incident originated from 20 18 Huiyuan Juice providing a loan of 4.275 billion yuan to Beijing Huiyuan Beverage, which will be used to pay off debts and temporarily operate Huiyuan Juice. The amount of this loan has reached the requirements of external disclosure, but Huiyuan Juice not only failed to disclose it to the public, but also concealed it from the board of directors. After this incident was discovered, Huiyuan Juice immediately signed a written agreement to terminate the loan, but it is still in a suspended state.

3. Why did Huiyuan Juice fail?

Why did Huiyuan Juice fail? In fact, this has a lot to do with Coca-Cola. Huiyuan Juice was very well marketed that year. At that time, other goods could not be advertised. Huiyuan Juice spent a lot of money on advertising on CCTV, which made it known to the whole country. So everyone is happy to buy Huiyuan juice. Later, Huiyuan Juice began to expand substantially for Coca-Cola. However, due to the unsuccessful merger of Huiyuan Juice and Coca-Cola, Huiyuan Juice's capital is in a downturn, which makes the whole Huiyuan Juice lose its development potential in the market, resulting in an unsolvable problem in terms of capital.

In addition, the development of Huiyuan Juice is so smooth that there is no corresponding emergency plan in the face of setbacks. Huiyuan Juice has never considered the consequences of the failure of the merger with Coca-Cola. The products have not been updated for so many years, which has caused Huiyuan Juice endless troubles.

Therefore, whether it is an enterprise or an individual, Wei should think twice before acting, prepare for the worst and leave himself a way out.