Model essay on the opening planning scheme of photo studio

Classic plan of opening ceremony planning

Purpose of opening activities:

1. Establish the public image of the company (marketing center) and win the attention of major media.

2. Gather popularity through opening activities, show Beyak's brand-new image and enhance its popularity.

3. Strengthen the local influence of the company (marketing center) and promote sales through opening activities.

4. Attract the attention of the public and the media through unique activities and improve the communication effect.

First, the general idea

1, with the ribbon-cutting and foundation laying ceremony as the main line, through the ribbon-cutting and foundation laying ceremony of the sales department, giving gifts and celebrating the reception, the purpose of the event was completed.

2, through the active dissemination of internal subscription information, so that potential consumers can obtain information.

3. Through the indirect influence of activities, let more potential consumers have a basic understanding of the development, construction and sales of real estate, so as to attract established target groups.

4. It is more objective than other ways to let the established target group confirm their understanding of real estate information through various news dissemination of the event.

Second, the overall atmosphere layout

With the theme of the opening ceremony of the ribbon-cutting ceremony and the foundation laying ceremony of the sales department as the keynote, the whole venue will hang 20 floating balloons on the construction site in the air, echoing the information that Hisense Real Estate has started to subscribe. The sales department is decorated with red, yellow and blue balloon chains. The main road, the sales department and the entrance to the construction site are covered with colorful flags, and the interior wall of the sales department is decorated with exhibition boards to ensure a solemn and warm atmosphere.

1, the layout of the business department

(1) Insert road signs and signboards on both sides of the main road.

(2) Hanging banners for the foundation laying ceremony and the opening ceremony of the sales department.

(3) Inflatable arch door

(4) The door is paved with red carpet, with flower blue and flower bonsai.

(5) The four walls of the sales department are covered with red, yellow and blue balloons.

(6) The sales department covers HongLing with a plaque.

2. Layout of foundation site (site)

There are 20 floating balloons hanging in the air at the foundation laying site, which read "Warm congratulations on the success of the foundation laying ceremony and the opening ceremony of the sales department" or "Welcome to the foundation laying ceremony and the opening ceremony of the sales department".

Place a green slate and several shovels with red ribbons at the foundation.

3. Main venue area

(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide guests to sign in and control admission.

Field order.

(2) There are two loudspeakers and a microphone around the venue, which is convenient for the host and related personnel to speak.

(3) The band and the lion dance team are located at one side of the host area of the main venue.

Third, the activity program settings

As a celebration, the atmosphere of the celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue.

Lion dance activities create a festive atmosphere and prepare for future projects.

Because of its low cost and high income, it is the easiest to create an atmosphere and scene.

Therefore, it is most reasonable to regard lion dance as an integral part of the opening ceremony.

In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.

Specific activity program settings:

09:00 Sales Department welcomes guests (Miss Polite guides guests to sign and distribute materials).

09:20 Miss Etiquette invited guests and reporters to the main venue.

At 09:30, the band played music, the master of ceremonies appeared, announced the groundbreaking ceremony and the opening ceremony of the sales department, introduced the celebration activities to the guests, and introduced the leaders and guests present one by one;

09:50 CEO's speech (the main content of the speech is to thank leaders at all levels for taking time out of their busy schedules to attend the opening ceremony. And briefly introduce the company and this project;

10:00 city leaders' speech (mainly about congratulations and the significance of project development)

10:20 ribbon-cutting ceremony.

10:30 unveiling ceremony.

10:42 lion dance performance.

10:50, the master of ceremonies invited guests to enter the foundation stone laying site under the guidance of the lion dance team.

1 1 set off firecrackers and the band's music began again. (Miss Etiquette distributes shovels to the guests)

1 1: 10 guests took shovels to participate in the foundation laying activities.

1 1:20, invite guests to visit the sales department and have a rest (at this time, the sales department should assign a special person to distribute gifts to citizens holding newspaper flyers).

12:00×× Hotel, the celebration reception will begin (the reception can be in the form of a western-style buffet with a harmonious and elegant atmosphere).

Fourth, the coordination of activities.

1. General Manager of the event-General Affairs Group: responsible for the overall progress of the event and determining the guest list. Staffing: tentative 1 person.

2. On-site general coordination-venue group: coordinate the work between various processes on site. Staffing: tentative 1 person.

3. Prop preparation-logistics team: responsible for purchasing the materials needed for the activity and cleaning up the site after the activity. Staffing: tentatively 2 people.

4. External liaison-public relations team: responsible for sending invitations and contacting bands, lion dance teams, emcees, news media, hotels, etc. Staffing: tentatively 4 people.

5. Guest reception-reception team: responsible for the guests' sign-in desk, distributing information, wearing VIP flowers for the guests, guiding the vehicles to park, and seeing them off after the event.

Staffing: tentatively 4 people.

Verb (abbreviation of verb) media cooperation

The opening ceremony of 65438+February 18 was the first appearance of the property. This vital appearance will affect the sales of the whole property in the future.

Therefore, the purpose of advertising at this stage is to shape the corporate image, establish brand awareness, and establish people's grades and image as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and communication methods to promote the project with a large number of hard advertisements.

1, published in daily newspapers and daily newspapers.

Time:

The first issue of daily is 65438+February 15-2 1, 1/4.

Caijing Daily selected 15, 16, 17 and 1/4 for three consecutive days.

Copywriting: "1February18th" in bold type: the value is 65438+February18th. As soon as the sales department opens its doors, all those who hold this newspaper will be given exquisite gifts.

In addition, in the layout, the building logo and the slogan "Happy Life" should be marked, the logo pattern should be eye-catching, and the font of the slogan should be different from that of the copywriter.

Address: XXX Road

Tel: 5079 106

2. When you play text advertisements in the golden section advertisements of one or two programs of a TV station, you can also choose to play multiple mobile advertisements.

Time: 65438+February15-65438+February 17 for three days.

3. Banners are hung on the main streets in the city (65438+February1-65438+February 17 for seven days).

(1) 65438+February 18, the groundbreaking ceremony and the opening ceremony of the sales department were held ceremoniously.

(2) 65438+February 18, and internal subscription started today.

(3) 65438+February 18 will be your life and happiness.

4. Make leaflets and send salesmen to distribute them in busy areas and residential areas.

Time: 65438+February15-65438+February 17 for three days.

Copywriting:

Page A: (referring to newspaper advertisements)

Page b: (project overview)

Cost budget of intransitive verbs

1, newspaper advertising expenses